Tuesday, April 17, 2012
Rolos were introduced in the United Kingdom back in 1937 by Mackintosh’s, which was a well known toffee company. (Toffee in the UK is generally more like caramel is in the United States, soft and chewy or actually a flowing syrup.) Mackintosh later merged with Rowntree (creator of the KitKat) in 1969 and that company was then bought up by Nestle in 1987. Though Nestle and Hershey’s are huge rivals in the United States, Hershey’s maintains their license for Rolos and KitKats here.
Rolos are available in two formats currently, the rolls with an individual serving and foil wrapped versions which are usually sold in mixes in bags along with other Hershey’s favorites. (Here’s an early Candy Blog review of Rolos.)
Rolo Minis are new from Hershey’s, to go with the other items in the new Hershey’s minis line like Hershey’s Drops and Reese’s Peanut Butter Cup Minis. They’re a smaller version of the popular candy, though might not have the precise ratios of elements. The point, I guess, is to provide candies that don’t have all that messy packaging:
Why is it called a Rolo? One of the key features wasn’t what the candy was, but how it was packaged, it was a roll. That’s it. But here it is in a bag. They kind of roll, but just in small circles. They’re just little knobs of milk chocolate with a chewy caramel filling. That could be called anything.
Geometrically speaking, the form of a Rolo is called frustum-shaped. That is, a cone that has had its pointy end lopped off. So the base is wider than the top. In the case of Rolos, there’s also a little rim around the top, which has no purpose as far as I know. There is no logo or any other branding on the candy itself.
The pieces are rather scuffed up from rolling around in that bag. In fact, they’ve come all the way from England, where they were made. Seemed a little odd to me, but these are imported from England and made by, well, I’m guessing Nestle.
Though the chocolate is a bit dry looking, it’s actually pretty good. It’s smooth enough to melt well, the caramel center is stiff enough to provide a good chew but not so hard to pull out any teeth. They remind me of a softer version of Milk Duds back when they were made with real milk chocolate.
Overall, they’re much better, less sweet and smoother than the large version of Rolos. I found myself munching on these a lot more readily than the regular Rolos. They go well in a mix, too, with some nuts and pretzels.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.