Wednesday, May 17, 2006

Reese’s Bars

I saw these new limited edition Reese’s Bars and I grabbed one over the weekend.


The new Reese’s Bar seems to answer the call for the Reese’s Egg to be made year round. But for some strange reason it’s a pale imitation of the Reese’s Egg. I can’t quite figure out why, it is basically an uncupped peanut butter cup.

The bar is a little messier to eat if you take it out of the package. The oiliness of the peanut butter and the softness of the milk chocolate make it especially soft for handling.

The peanut butter center crumbles and melts nicely in the mouth, but the proportion of the chocolate to the peanut butter just isn’t right for me. I think I want a smidge more chocolate or lots more peanut butter.


The other new limited edition addition is this Fudge Reese’s Bar. I was thinking, “Hey, I’d like some peanut butter fudge right now!” But that’s not what I got. In fact, I was wondering if this was ANY different than the Reese’s Bar shown above. The crumbly and cool peanut butter center was just as I remembered eating just a few minutes earlier.

I looked at the labels:

Reese’s Bar...............................Fudge Reese’s Bar
Milk Chocolate…............................Milk Chocolate
Vegetable Oil…..............................Vegetable Oil

It continues identically to the very end. The difference appears to be within the ingredients of the Milk Chocolate itself. The coating on the Fudge Reese’s Bar is, well, fudgy, instead of chocolatey. The Fudge Bar has more milk in the chocolate enrobing.

While that sounds like it’d be nice, it makes for a mess. It’s not that warm here today (in the high seventies) and it’s rather hard to keep this thing from losing its bar-shaped coherence.

It doesn’t taste as good either, it tastes more like cardboard and less like chocolate.

Whatever the difference, I reject these bars because there’s nothing wrong with the plain old Reese’s Peanut Butter Cups. These give you 1.3 ounces, the regular cups give you 1.5 ounces. They cost the same price ... and because they’re leaving out the little paper cups, I get shafted for .2 ounces? Maybe if you’re on a diet and want to trim those extra, um, 31 calories this would be a good deal. I’m not saying these are bad bars. If Reese’s Peanut Butter cups had never been invented and this was my first introduction, I’d be all for them. But they’re far from an improvement on the existing cups, so they get a poor score and can sink into the dark recesses of Limited Edition history.

Name: Reese's Bar & Fudge Reese's Bar
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 4 BENIGN
Brand: Reese's (Hershey's)
Place Purchased: Von's & 7-11
Price: $.39 (sale) & $.85
Size: 1.3 ounces
Calories per ounce: 154
Categories: Chocolate, Peanuts, United States, Hershey's

POSTED BY Cybele AT 10:20 am Tracker Pixel for Entry    

  1. how would you compare it with a peanut butter twix, because that’s what it looks almost exactly like (sans the cookie layer).  i love PB twix, much more than regular twix, but i think it would definitely be missing something without the crunch of the cookie layer.

    Comment by anne on 5/17/06 at 10:36 am #
  2. I rarely say this about a sweet/candy but…What’s the point of that?

    Comment by GTO on 5/17/06 at 12:50 pm #
  3. Wouldn’t Bites be Reese’s Eggs without the egg?  And am I the only one who automatically turned “Fudge” into “Oh, Fudge?”  Great review of a delicious but pointless product.

    Comment by Dave on 5/17/06 at 7:22 pm #
  4. I do wonder what the point of this is? I mean… it seems like it would only take away from PB cup sales, since it’s basically the same thing so I can’t imagine it would attract many new buyers.  And now they have the costs of making 2 different products.  But not knowing much about the candy making industry, maybe it doesn’t work that way.  Maybe it just gives them a chance to have another slot on the shelves.

    Comment by g on 5/18/06 at 4:44 am #
  5. Cybele's avatar

    anne - you know it’s been a really long time since I’ve had a Twix, so maybe I’ll go grab one at lunch today and get back to you on that. Honestly, I think I’d like these a lot better if they put those chocolate cookie sticks in here (like they tried with the Reese’s Cup last year and then the Take 5 earlier this year).

    GTO - exactly! maybe they were punishing someone at the company ... you know, making them work on a doomed project.

    Dave - I kinda liked the Bites ... way better than these because they had the “sharable” angle to them. (Of course I think those are going to be discontinued.)

    g - yes! we need more orange wrappers in the candy aisle!

    Comment by Cybele on 5/18/06 at 6:31 am #
  6. I picked up one of the Reese’s Limited Edition Fudge Peanut Butter Bar and said, “Heh, it might be good and there’s a contest.” But, when I went on the web to sign up for the contest I couldn’t find it. What’s up with that??
    If you know what and where to go to enter the contest, please let me know.
    Thank you,
    .(JavaScript must be enabled to view this email address)

    Comment by D on 5/21/06 at 11:15 am #
  7. i for one LOVED both the reeses bars! I am a die hard reeses fan and would trace my cups for bars ANYDAY!

    Comment by danielle on 6/15/06 at 7:19 am #
  8. Count me as unimpressed.  I mean, they’re good, but definetly not what they could be.  I mean, you open it up and my first thought was “Why on Earth do I have a single Twix stick?”  It really should have been wider and bigger.  I wanted a Fast Break with just Reese’s Peanut Butter.  I bought 2 packs of 6 (they were on sale and mispriced so I ended up getting them for about $0.14 per bar) and I’ll happily finish them, but I won’t be pining for them when the Limit comes to this limited edition.

    Comment by BStu on 6/20/06 at 5:30 am #
  9. I personally appreciate more peanutbutter and less chocolate. If I wanted a chocolate bar, I’d by a Hershey’s.

    Comment by Lyn on 2/21/07 at 7:11 am #
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