Monday, May 29, 2006
Pure Fun Candy Floss
In honor of the Memorial Day Holiday, I thought I’d do a candy that you usually find when you’re at a big summer event. Cotton Candy is one of those treats that I think most of us enjoy on the midway at the fair or other vacation spots. I’ve never bought cotton candy (or candy floss as the Brits and Canadians call it) for home consumption.
Pure Fun’s candy floss has a unique twist - it’s organic and all natural. That’s right, it’s made from pure, organically farmed cane sugar and a touch of natural flavoring/colors. They also make note that it’s vegan, which is kind of funny because I’ve never had cotton candy made with animal products before (I know some vegans take exception to commercially processed sugar because it might be filtered through charcoal that might contain animal bones).
The packaging also bills that there are no trans fats and no cholesterol. Well, I’m sorry, but DUH! I’m not sure who doesn’t know that cotton candy is spun sugar and how could it have any fats - good, bad, trans or otherwise? It’s also low in sodium, why isn’t that on the label? But the important thing is that this 1.5 liter tub contains only 2.12 ounces of sugar. I was watching Unwrapped over the weekend and one segment mentioned that good cotton candy is 80% air. You can eat the whole tub and it’s only 240 calories (all carbs though).
One serving is said to be a quarter of the tub. Which was actually a satisfying amount for me. I’m not sure if you could put a tub like this in front of a kid and expect them to eat only a portion. Of course, I’m not sure how you’d “serve” it otherwise ... take out the scissors and cut off a quarter of it and put it on a plate?
Okay, enough of the snarking. They were nice enough to send me five tubs containing four flavors ... so let’s get to it!
Canadian Maple - this was pure genius! How could there not be a maple cotton candy before now? It’s a natural flavor combo and the taste is insanely good. Woodsy and sweet and of course the texture of the fluffed sugar is sublime. This one had the best texture of the four, ultra smooth and superfine. Since they gave me two tubs of this, I took one next door and everyone thought it was “expletive-deleted-good.” By far this was everyone’s favorite who tried them all (including me).
Root Beer - I was expecting something subtle here, as cotton candy isn’t really known for “flavor” but the root beer here was intense. A good, slight, wintergreen burn after it dissolved kept me eating more and more of it. It’s like a spun root beer barrel!
Licorice - I’m not sure how this is going to go over with other people, but I thought this was an excellent flavor. It smelled a little medicinal, but on the tongue it was great. It was like a black jelly bean, except my tongue didn’t change color and there are no sticky bits stuck in my teeth. It’s a lovely
Bubble Gum - I’d heard about this before and so I saved it for last. It doesn’t smell quite right and looks an awful lot like insulation. A little musty odor combines with the sweet sugar. Holy Moly it’s bad. I don’t know why it’s bad and I’m not sure I want to know, but the taste is off. Bubble gum flavor (as in Bazooka) has always had a little wintergreen hint in my mind and then there are bubble gum flavors that are a little fruity like JuicyFruit ... this was neither. This was just a jumble of bad associations wrapped up in sweet. Pure Fun needs to dump this flavor or seriously reformulate. If I hadn’t read other reviews of this flavor, I would have thought I had a bad batch.
They make one other flavor, Cinnamon, that wasn’t in my assortment, but if it’s as good as the Root Beer, I’m on board. Their website even has recipes for using candy floss as a pie topper, for sundaes and even in martinis.
I don’t think that pure sugar can ever be considered a health food, but without the addition of preservatives, artificial flavors or colors as well as their organic, vegan and Kosher certifications, Pure Fun has removed any trepidation anyone might have for buying a cool and sweet indulgence. The smallish tub also controls portions. I honestly didn’t think I would like this as much as I did, but I’ve found myself sneaking little bits of fluff over the past few days of all three of the good flavors.
The only issue at the moment is where to buy this fluff. They’re not in stores yet (or at least not according to their website) and everyone who has tasted it has found it via a show of some sort (Candy Expo Toronto or Fancy Food Expo). They don’t even sell it directly through their website. I’ll try to post an update when I hear that it’s for sale. I don’t even know what the expected price is for one of the tubs. I’d be willing to pay as much as $4 for it.
UPDATE: I almost forgot, check out the Candy Critic - he’s also gotten a hold of some, and you can see how he does his reviews (which really isn’t that different from how I do mine).
POSTED BY Cybele AT 7:18 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.