Monday, July 30, 2007
Payday Fresh from the Factory
I pretty much love PayDay bars. They’re the original energy bar as far as I’m concerned. Long before I knew about glycemic indexes it was obvious that PayDay contained a lot of calories, but they’re slow and sustained. A nice hit of sugar and quick glucose and then along protein boost that keeps the tummy from growling and prevents that “I need a nap” feeling.
A PayDay bar, as the advertising tagline used to say, is mostly nuts. At its center is a log of inert and dense nougat. Covering that is a layer of usually firm caramel and then the whole thing is rolled in lightly salted peanuts.
The PayDay is one of the older candy bar brands in the country, first produced by Hollywood Brands, Inc. in 1932. During the depression bars like PayDay, that had both a hopeful name and high calorie count (mostly from fat and protein) were actually eaten as meal replacements. The brand has switched hands a few times (as shown in the Hershey’s timeline) but still remains unchanged, now made by Hershey’s.
The bars contain about 3.8 grams of protein per ounce, which is pretty high for a non-protein fortified bar. You can credit the high proportion of peanuts for that.
In the case of the Fresh from the Factory PayDay bars, they were in the fun-zie of .7 ounces (regular bars are 1.8 ounces). I like fun size bars, so this was a nice way to get the bars. (Kind of like the FFTF Reese’s Peanut Butter Cups.) I’ve never had such a soft bar before, which is indeed a treat. I don’t mind the firmness of the usual bars, but the caramel is really much more present here than in any other bar I’ve had before. The nougat is soft and has a pleasant sweet fudgy texture. The peanuts taste like fresh roasted nuts and were all good quality (though not huge or anything).
PayDay bars currently come in a few different versions, including the Chocolatey Avalanche which replaced the limited edition real chocolate covered bar. I’ve tried the Honey Roasted PayDay and found it distractingly flavorful ... less about the nuts and more about the honey flavor. The original has survived for a reason, it’s good. It’s really one of the best Summer Bars there is. No chocolate so no worries about melting, long lasting energy to keep you going between meals.
The important thing is that the regular PayDay bar is just fine when it’s not factory fresh (a little time in a pocket or in a hot car to warm up and you can pretend).
You can order now for shipment the week of August 13, 2007. It’s $20 for a tub holding 2 lbs and 14.4 ounces. Not a bad price for nearly three pounds of fresh candy (however, the shipping, I believe is an extra $10 depending on where you live).
PayDay bars contain both milk and egg products, so are not suitable for vegans. Kosher.
POSTED BY Cybele AT 12:59 pm
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.