Tuesday, July 03, 2007
Nestle Crunch Crisp
I had really high hopes for the new Nestle Crunch Crisp bar. I found it on Friday while I was filling my gas tank and wandered into the convenience store because it was so freakishly hot. (Okay, maybe it’s not freakishly hot, it was the end of June in Southern California, what should I have been expecting at four in the afternoon?)
The blue metallic wrapper is promising and describes this as “Crispy Wafers, Chocolate Creme.” Sadly, it also doesn’t list chocolate as an ingredient. Which leads me to wonder what the essential element is to be called part of the Nestle Crunch line of products ... apparently it’s not chocolate, it’s crisped rice. I’m sure there are volumes of marketing research that prove this.
The bar consists of sturdy planks of bland wafers filled with a greasy and grainy chocolate cream, topped with some crisped rice and a slurry of thin mockolate (63% of your daily value of saturated fats!).
Here are the ingredients:
While this all comes off as rather negative, I think I might find this tasty when the ambient temperature is below 90 degrees. Even at 85 degrees, however, the bar was a slippery mess (this is one of the differences between mockolate and most chocolate). It was certainly creamy and the crispy wafers were distinct and crunchy. But the mockolate and chocolate creme just weren’t up to delivering any flavor to the mix. It wasn’t too sweet though, as the bland wafer and crispies were a good counterbalance to the mockolates. Honestly, the crispy wafers were good.
This would be an awesome bar if it were real. If there were some sort of real chocolate on there, something with character and depth, I could completely get behind it. In the mean time, I’m going to stick to my also-high-in-full-hydrogenated-oils Chocolatiers.
Candy companies are still getting the hang of this internet thing, so you can go to the website listed on the package, ForTheKidInYou.com, but I couldn’t find any mention of this bar there. On a slightly related note on the mockolate front, here’s an article from Reuters ... that Cebele May they mention, that’s me (plus Emily from Chocolate in Context!).
POSTED BY Cybele AT 7:08 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.