Friday, August 31, 2007
Head to Head: M&Ms vs Koppers Milkies
Last year I reported that M&Ms was pulling back on candy stores on the internet being permitted to sell M&Ms ColorWorks candies. This means that if you want single colored M&Ms, you’ve either got to trek out to a candy store that carries them or order directly from M&Ms and their website.
ColorWorks are wildly popular as a candy for special gifts, parties, wedding favors and candy buffets ... but they’re also rather expensive when you think about how much a regular mixed bag costs at the drug store or grocer. A pound of M&Ms usually costs about $3 to $4 (I can get them for about $2 on sale at times) a pound in their standard mix. However, the ColorWorks on the M&Ms website are $10 a pound when purchased in 5 pound bags (and $13.69 when purchased in the next smaller size, 7 ounces).
So what’s a bride to do when she wants pretty chocolate pastilles for her favors? Well, unless you want to buy the regular M&Ms in bulk and separate them yourself ... or stock up around a holiday such as Easter or Christmas ... or pick something like Kissables then I thought I would look at an alternative brand: Koppers.
I’m very fond of Koppers as a brand to begin with, not only for their variety but also their innovative flavor combinations (they invented the chocolate covered coffee bean and chocolate covered gummi bears!) but mostly because they’re just so darned pretty. It’s a quality product, made in the USA and is certified Kosher. They also have a wide selection of color variations.
A few weeks ago I did a huge photo shoot with a large selection (14 different colors) of the Koppers Milkies and I figured it was a sign that I should do a piece on them, more specifically in a head to head with M&Ms.
Colors: I picked up a pound of pre-mixed M&Ms at The Jelly Bean factory which features 21 different colors. Though Koppers makes at least 28 colors (and would probably do a custom color for you directly if you ordered enough) I think it’s safe to say that both have a great selection of colors.
Size & Shape: The candies are pretty much the same. The M&Ms are a little bit bigger around, but the Koppers are slightly higher in the middle. The Koppers are much more consistent in their size and shape and shell than the M&Ms. Of the Koppers that I sorted through, I found perhaps 3 or 4 “rejects” per pound. For the M&Ms I found at least 15 rejects in the single pound that I had to go on. I find at least one reject in a single serving bag as well (this would be a candy that is markedly out of proportion, has a problem with its shell in some way like bumpiness or missing part of it or irregular coloration).
Shell & Color - the M&Ms have a slightly thicker shell which appears to be colored all the way through. This gives it a consistent color depth. The Koppers has a white or colorless shell at its base and then a colored shell. I never encountered any that lacked a good coat of color on them. The color was more consistent and dense than the M&Ms, where sometimes had a slight mottled appearance, especially on the darker colors. M&Ms also have a little grey, lowercase M stamped on every one (including the grey ones, even though you really can’t see it). Koppers are unbranded and I like the look. I’m not sure I would if they weren’t so perfectly consistent.
The colors available for both are rather similar and it’s likely if you’re very picky for your occasion you should get some samples before you commit to large quantities. (I was able to buy a pound bag of the complete mix of colors at The Jelly Bean Factory.) Most of the colors in real life from both brands are remarkably consistent with those posted on their websites. Koppers has a larger variety of colors they produced, however, few stores carry all of them. (But might be willing to do a special order if you give them some lead time.)
Taste: M&Ms taste like, well, M&Ms. The shell is crispy and crunchy and the chocolate inside is mellow, sweet and has a slightly acidic milky flavor and maybe even a little hint of nuttiness.
The Koppers have a rather different chocolate flavor. In fact, they taste more like chocolate to me, especially since the shell is a bit thinner. The shell crackles at first but then dissolves away to leave only the chocolate. It’s a light milk chocolate which smells divine in large quantities.
The nutrition info on both was virtually identical (200 calories per 40 grams).
Price: M&Ms ColorWorks prices seem to be pretty carefully controlled. Buying on the internet you’re going to find very few shops that still have inventory left, and they’re probably not selling for much less than M&Ms direct. Just about every shop I go into that has M&Ms ColorWorks sells for $8 to $10 per pound. Koppers are sold at a variety of online stores (and not very many brick & mortars). I got mine from Candy Warehouse (because I do photos for them) but there are a few other online stores that are starting to carry the line. Most are about $8 to $10 a pound - even less if you buy in HUGE quantities. (Please check out any online retailer before you order something for a special event.)
Here are a few things I noticed:
It all comes down to what you want at your party, what you prefer, and perhaps even which brand has the colors that go with your motif best. Definitely give both a try (and check out the rest of the Koppers line ... I’m rather fond of their mocha lentils and licorice lentils). It’s fun to think outside of the normal Jordan almonds motif and the great thing is that the internet has made so many different kinds of candy available.
As mentioned earlier I have a lot of the Koppers Milkies and am planning a party for tomorrow evening where I intend to make all my friends eat pounds and pounds of the stuff. I’m going to create the ultimate “candy buffet” so look for some postings and photos in the future with ideas on how to make your own candy buffet.
The results of this head to head? I prefer the Koppers. I like the more authentic chocolate taste and they simply feel a little more upscale to me, mostly because of their high degree of consistency. However, M&Ms have a lot to recommend them. They’re pretty easy to get a hold of (and I’m guessing if you order direct they’ll be super fresh) and a known crowd pleaser, if a bit more “casual” in feel because of the branding.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.