Monday, November 7, 2011
Limited Edition M&Ms Cinnamon Milk Chocolate
When I saw a tweet from The Impulsive Buy that there was a new kind of M&Ms, I was on the case. Marvo tracked them down, they’re called Cinnamon M&Ms and they’re an exclusive to Target stores right now (though some folks have them on eBay as well).
The bags are slight, with only 9.9 ounces compared to the standard 12 ounce bag of Milk Chocolate M&MS for the same price.
The package features the Green M&M in a white knit cap & scarf holding some cinnamon sticks. The illustration shows that the candies come in three deep red colors.
The pieces vary in size and slightly in color. The deep red and maroon are almost indistinguishable in lower light situations.
The pieces are larger than the regular Milk Chocolate M&Ms. The color is not quite as dense or shiny as the regular M&Ms. They’re a little dusty colored, like the color coating isn’t as thick or they aren’t as polished. It appears that the shade of brown and red are identical to the standard Milk Chocolate red and brown, but the maroon is new.
The flavor, as Marvo pointed out in his review, tastes like it’s concentrated in the shell of the candy, not in the milk chocolate. Some shells taste more cinnamony than others, but the red tastes the most like cinnamon. It’s not a “red hot” sort of flavor, it’s more of the ground spice flavor. It’s woodsy and rich with a slight heat to it, but nothing that’s too warm.
The largest pieces feel like they’re layered; as if they start out as a regular sized M&M, then get another layer of chocolate to supersize them. (They used to make Mega M&Ms, maybe this is just the same equipment being put to use.)
The flavor is different but not radical. It’s subtle and pleasant, but masks the also mild chocolate flavors from Mars very sweet milk chocolate. The candy shell is fun to crack and the textures work exceptionally well in this instance because of the ratios with the larger chocolate pieces.
I can’t say that I’ve been longing for these all of my life; and I can’t say, especially at this price, that I’d buy them again. Like the Coconut M&Ms, they’re only vaguely different but the cinnamon, like coconut, is a polarizing flavor. Either you like it or you don’t. So there will be folks out there that won’t.
I can say that these go very nicely with coffee, the cinnamon adds that fall, harvest essence to the whole event. So settle down with the morning paper and toss a few Cinnamon M&Ms onto your saucer for a little extra bump.
For traditionalist, the Milk Chocolate Mint M&Ms are also returning for Christmas.
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