Wednesday, October 26, 2016

M&Ms Boo-tterscotch (Target Exclusive)

M&Ms Boo-tterscotchFive years ago Mars introduced White Chocolate Candy Corn M&Ms for Halloween. It was probably one of their most successful seasonal flavors to date, with my evidence amounting to the fact that it’s been five years and they keep returning. Other flavors come and go, but these just keep coming back, like candy corn itself.

This year there’s a new Halloween flavor at Target called M&Ms Boo-tterscotch which are rather similar. They’re also a white chocolate center, but instead of bland note of candy corn these have a strong flavor of butterscotch. These are a Target exclusive, but like other flavors, if they go well, we might see them released to other stores in future seasons.

While Candy Corn is absolutely a fall flavor, this Boo-ttercotch, aside from the pun, doesn’t really have much in common with Halloween.

M&Ms Boo-tterscotch

The pieces come in three creamy butterscotchy colors: an eggshell white, a burnt yellow and a creamy brown.

The smell when opening the bag is overwhelmingly buttery sweet, but not the buttered popcorn smell that I got from the Candy Corn Peeps. It’s pleasant and comforting, if you’re the type of person who likes butterscotch pudding. I’m one of those people.

The smell is a bit woodsy, a bit like pecan pie but also a little more fake like Brach’s Butterscotch Buttons. They’re absolutely just flavored, not a sublime scorched sugar flavor like Valrhona created for their dark white chocolate called Blond Dulcey. The authentic toffee notes and deep creaminess of a good Budino are thin here ... but they’re M&Ms.

I bought some Candy Corn M&Ms to compare, just to be sure that they weren’t the same thing, but after I opened the Boo-tterscotch I realized that really wasn’t necessary. The Candy Corn M&Ms are unflavored compared to these.

I liked them, but I’m a white chocolate lover. They’re sweet and sticky and fake. They’re pretty to look at, a bit expensive (the special flavors are in 8 ounce packages while the regular are mostly 9.9 ounces) and of course in limited supply and sold only at Target.

They’re probably good to mix in with other snack items, especially things like salty peanuts, pretzels or popcorn. I could also see them going with regular M&Ms, just as a little bolt of extra sweet.

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Name: M&Ms Boo-tterscotch
Brand: Mars
Place Purchased: Target (Eagle Rock)
Price: $3.19
Size: 8 ounces
Calories per ounce: 148
Categories: Halloween, Mars, Kosher, M&Ms, White Chocolate, 7-Worth It, United States, Target

POSTED BY Cybele AT 12:38 pm Tracker Pixel for Entry     CandyHalloweenMarsM&MsWhite Chocolate7-Worth ItUnited StatesTarget

  1. Butterscotch flavored m&ms; are a brilliant idea.  Everyone thinks it’s weird that I love butterscotch candy as much as I do, since it is seen as an old people’s candy (I’m 26), but this is a great way to introduce the delicious flavor of butterscotch to a new generation.

    Comment by Troy on 10/26/16 at 8:20 pm #
  2. I just love the name!

    Comment by Wendy on 10/27/16 at 8:29 am #
  3. I’m a butterscotch fan so these are right up my alley.  It’s not exactly a ‘sophisticated’ flavor profile but it is much, much better than some of their other limited flavors.

    Comment by Ruffy on 10/28/16 at 9:33 am #
  4. So I guess it’s safe to assume this blog has shut down?  It doesn’t seem like anyone is on here but me anyway…

    Comment by Luke on 1/26/17 at 3:55 pm #
  5. I miss this blog!

    Comment by Gabe Whitbread on 2/02/17 at 9:18 am #
  6. I miss it, as well. It was such a great resource. No other candy reviews are as good.

    Comment by Rachel on 2/07/17 at 12:40 pm #
  7. I miss it too!!

    Comment by christine on 3/04/17 at 6:18 pm #
  8. I miss it too! I wonder what happened?

    Comment by Kelsey S on 3/13/17 at 2:13 pm #
  9. Yeah, WHere’s Cybele, anyway?

    Comment by SJCarras on 3/19/17 at 10:14 pm #
  10. Still not been able to try these, will have to wait for my next trip to the states. I’m going to be putting some pounds on over there I can tell haha

    Comment by Jasmin on 3/30/17 at 4:42 am #
  11. I’m missing your posts so much Cybele! Are you okay? I wish you’d let us know if you were gone or something… I’m one of your biggest fans, and I’m getting worried. It’s been almost 6 months since you’ve posted anything… no reviews, no Candology’s, no goodbye messages. Again, I hope your doing well! I check in every day, and there is still nothing. At least I still have hundreds of old reviews to read right now, but it feels different with no updates or new reviews. Please post soon!

    Comment by Mya on 4/11/17 at 3:37 pm #
  12. Ever notice (at least for Mozilla Firefox users like me) than if you adjust screen size for 50% size or less the candies jump back and forth on the picture? :D

    Comment by SJCarras on 4/26/17 at 7:18 am #
  13. I searched and found that Cybele is active with her Facebook page. She posts a few candy reviews there, but she seems to be far more focused on *sigh* politics.
    Strange that she’d just drop such a great site as this one.

    Comment by jennifer on 4/29/17 at 1:05 pm #
  14. Re:jennifer: Yeah,and I’ve found her on twitter, myself..THanks for the update.

    Comment by SJCarras on 5/01/17 at 3:02 pm #
  15. She continues to put up some reviews on Twitter, I meant to Don’t know about her on YouTube. She also wrote osme plays that are being acted on there, though not by her, assuming it IS the same Cybele May we all know and love.

    Comment by SJCarras on 7/19/17 at 7:56 am #
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