Wednesday, October 26, 2016
M&Ms Boo-tterscotch (Target Exclusive)
Five years ago Mars introduced White Chocolate Candy Corn M&Ms for Halloween. It was probably one of their most successful seasonal flavors to date, with my evidence amounting to the fact that it’s been five years and they keep returning. Other flavors come and go, but these just keep coming back, like candy corn itself.
This year there’s a new Halloween flavor at Target called M&Ms Boo-tterscotch which are rather similar. They’re also a white chocolate center, but instead of bland note of candy corn these have a strong flavor of butterscotch. These are a Target exclusive, but like other flavors, if they go well, we might see them released to other stores in future seasons.
While Candy Corn is absolutely a fall flavor, this Boo-ttercotch, aside from the pun, doesn’t really have much in common with Halloween.
The pieces come in three creamy butterscotchy colors: an eggshell white, a burnt yellow and a creamy brown.
The smell when opening the bag is overwhelmingly buttery sweet, but not the buttered popcorn smell that I got from the Candy Corn Peeps. It’s pleasant and comforting, if you’re the type of person who likes butterscotch pudding. I’m one of those people.
The smell is a bit woodsy, a bit like pecan pie but also a little more fake like Brach’s Butterscotch Buttons. They’re absolutely just flavored, not a sublime scorched sugar flavor like Valrhona created for their dark white chocolate called Blond Dulcey. The authentic toffee notes and deep creaminess of a good Budino are thin here ... but they’re M&Ms.
I bought some Candy Corn M&Ms to compare, just to be sure that they weren’t the same thing, but after I opened the Boo-tterscotch I realized that really wasn’t necessary. The Candy Corn M&Ms are unflavored compared to these.
I liked them, but I’m a white chocolate lover. They’re sweet and sticky and fake. They’re pretty to look at, a bit expensive (the special flavors are in 8 ounce packages while the regular are mostly 9.9 ounces) and of course in limited supply and sold only at Target.
They’re probably good to mix in with other snack items, especially things like salty peanuts, pretzels or popcorn. I could also see them going with regular M&Ms, just as a little bolt of extra sweet.
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