Monday, August 6, 2007
If you’ve ever been to Europe you’ve probably seen the Milka bar called “Alpenmilch”. It comes in a lilac-colored wrapper featuring a lilac colored cow on it. Billed not as a chocolate bar, it’s called a “Chocolate Confection”. Reading the ingredients, it’s not added vegetable fat that keeps it from being called “chocolate” in the United States, it’s whey and hazelnut paste.
Milka was introduced in Switzerland in 1901 by Suchard as an affordable confection for the masses. The name comes from the German words Milch (milk) and Kakao (cocoa).
The Suchard company was briefly run by Philip Morris starting in 1990. In 1993 Philip Morris rolled their other food conglomerate, Kraft, in with Suchard and is now called Kraft Jacobs Suchard AG. This huge company makes a lot of well-known European sweets under the brands Marabou, Terry’s, Toblerone, Callard & Bowser, Cote d’Or and Daim. At the beginning of this year Altria (the new name for Philip Morris, which sounds like a diet drug to me) announced it was spinning Kraft back off into its own company.
I found this attractive looking bar at Target for $1.69. I’ve also seen the white confection version at the 99 Cent Only Stores, but I wanted to try this one first.
The funny thing about the bar is the little marketing line on the back:
I’ve never heard chocolate described as tender before!
The bar is rather light looking, lighter than a Hershey bar. It has a softer snap to it, as most milk chocolate bars do. It smells distinctly milky and a little nutty. It melts slowly and has a very sticky, fudgy feel on the tongue. The thick melt does release a lot of flavors. The primary flavor is powdered milk, followed by a little burnt sugar taste and a light touch of hazelnuts. Though the bar is pleasant, there’s very little “chocolate” flavor in here.
There must be a lot of milk in this bar because a single serving (1.48 ounces) contains 10% of your RDA of calcium and 3 grams of protein. (Of course a glass of milk has three times that.)
Target carries a rather wide selection of all kinds of chocolate. This isn’t really top of the line stuff, but if you’re a fan of European style milky chocolate or would like a less expensive version of guanduia (hazelnut chocolate paste), then this might be a good option. I’ll finish this bar and likely try the Milka White confection, but I’m not sure if I’d buy it again.
Note from wrapper: May contain traces of other tree nuts [remember there are hazelnuts in here] and wheat. This bar was made in Germany.
POSTED BY Cybele AT 10:40 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.