Tuesday, March 9, 2010

Meiji Poifull

PoifullI’m gaga for Meiji’s Gummy Choco, which are little gummi beans of various natural fruit flavors covered in milk and flavored white chocolate. But I’ve also wondered what it’d be like to just eat the gummi centers.

The gummi jellybean centers are called Poifull and are rather harder to find in the United States.

I picked up a few boxes via JBox.com and then ended up finding some more at Nijiya Market in Little Tokyo a few weeks later. The flavors vary from time to time. (Sometimes the yellow ones are pineapple as shown in this box and other times they’re lemon or white peach.)


While it’s tempting to call these jelly beans, they’re not. Jelly beans have jelly centers - that means that they’re a thickened candy syrup, usually gelled using corn starch but good quality ones use pectin, a natural fruit product. Poifull are a gummi product, so the centers are bouncy and chewy and thickened with gelatin. (So my vegetarian friends, you can’t have these.)

They come in four flavors and all are equally fresh and transcendent. The shell is light and a little grainy after chewing, it mostly seals in the soft and fresh flavors of the gummis themselves.

Pineapple - is sweet and bright but more like canned pineapple than the fresh stuff. Not quite as acidic but still quite credible.

Grape - is the darker purple color. The flavor is amazing, like a condensed droplet of concord grape juice. Vivid, sweet and tangy.

Muscat Grape - is the green one and like the grape has an authentic juice flavor. Muscat is a white grape so is often a little milder in its juice form. This one was tasty but didn’t wow me like the others by comparison.

Apple - is the lighter pink one. It’s definitely just like a fresh glass of apple juice, or actually, more like cider. Tangy and with a good touch of apple peel flavors in there.

(I had another box & can review the Lemon - is a mild and marmalade-like flavor. The sugar notes are boiled and toasted and the zest is still quite authentic but lacking most of the bitter qualities. It’s not terribly tart, but still has a nice snap.)

The flavors are much more intense than even Jelly Belly, very well rounded and of course the gummi texture makes them last longer. I didn’t find myself gulping them down like I do with some jelly candies, they’re absolutely more in the gummi style of eating for me. I’ve only found them in these small boxes (and sometimes in the tiny boxes for the Meiji Mini Mix - photo).

They’re pretty expensive since they’re an import product, but as far as I can tell they’re also all natural - so parents can feel good about a super-flavorful product that comes in small portions. They’d make a great addition to an Easter basket.

Related Candies

  1. Jelly Belly Sunkist Citrus Mix
  2. Kasugai Pineapple Gummy
  3. Meiji Gummy Choco
  4. Jelly Belly - All Natural
  5. Gummi Sushi

Name: Meiji Poifull
Brand: Meiji
Place Purchased: JBox.com (online) & Nijiya Market (Little Tokyo)
Price: $1.80
Size: 1.85 ounces
Calories per ounce: 99
Categories: All Natural, Easter, Meiji, Gummi Candy, 8-Tasty, Japan

POSTED BY Cybele AT 1:35 pm Tracker Pixel for Entry     All NaturalCandyReviewEasterMeijiGummi Candy8-TastyJapan

  1. I love these! Makes me want to go get another box of them…

    Comment by Jitterro on 3/10/10 at 9:14 am #
  2. These are really tasty :O i need to get more! Hopefully they sell them near me XD

    Comment by Moogle on 8/25/10 at 10:37 am #
  3. My box however, has Green Apple, Peach, Lemon and Purple Grapes. I’m finishing the box soon…

    Comment by Jovan on 9/10/12 at 4:07 am #
  4. Yum! My tiny little box (from a variety pack with other Meiji sweets) contains raspberry, green apple, lemon and grape! grin

    Comment by Lucy on 5/05/14 at 9:24 pm #
  5. i find this jelly.
    i have been eaten 1 month ago..
    this jelly very tasty.
    so, i want to buy it again.
    pls advise to me?


    Comment by julia on 5/29/14 at 4:57 pm #
  6. Hi, a friend of mine brought me a box from overseas and would like to know if it is halal.

    Comment by Shadow on 9/01/14 at 8:00 am #
  7. How can I get this?

    Comment by Joline on 7/06/17 at 10:40 am #
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