Monday, March 26, 2012
Hilco Mallow Pals Strawberry Squeezable Marshmallow
I picked up one of the odder Easter offerings over the weekend at KMart: Mallow Pals Strawberry Squeezable Marshmallow from a company called Hilco. I’ve seen these before, I think they showed up a year or two ago, squeezed confections have been around for a few years now. (Though I also remember a bubble gum that came in a tube back in the early 1980s as well.)
The tube is themed for Easter, in a bright pink and completely shaped like a perched bunny rabbit.
The package is some sort of mylar, it’s flexible and has a foil-like quality to it. It doesn’t hold much, there’s 1.2 ounces and I paid a dollar for it on sale. But marshmallows are mostly air anyway.
The package has a little flat plastic bottom that allows it to stand up (it stands best if it leans against something though). There’s a plastic flip top.
The ingredients are interesting and reveal that this isn’t what I consider a true marshmallow.
Modern marshmallows are made with gelatin. The protein in gelatin will stabilize whipped sugar syrup to hold the airy foam. Egg whites also perform the same in fresh goods, but don’t usually do as well when exposed to air. But still, they’re found quite often in treats, such as the Schokokuss or Mohrenkopf that’s found in the German speaking parts of Europe. The upshot of all of this is that this product is good for vegetarians who have to avoid traditional marshmallow products. (It’s not Kosher though. There are no statements about allergens on the package. It’s made in China.)
The goo has that soft and sweet smell of cotton candy. It squeezes out pretty easily. It’s soft and gooey and slumps over instead of forming bouncy peaks like marshmallow does. It’s pretty sticky as well. The texture is smooth, though there are a few sugary grains in there from time to time.
The strawberry flavor is mild and floral with no tartness and a weird bitter aftertaste that I can only assume is contributed by the artificial coloring. It dissolves quickly.
It’s weird stuff. It’s hard to imagine eating it right out of the pouch, but if I were a kid, I probably would. It’s sticky and can easily get messy. The pouch is easy to grasp, so it’s easy to dispense, though not necessarily easy to control like a pastry bag. It’s very low in calories though and one tube, though it’s supposed to be a serving, could probably be stretched to two if you were looking to limit calories.
It seems like it would be more fun to use as a frothy frosting item to ice cream, cookies, crackers, fruit or maybe even on top of hot chocolate. Sucking it right out of the tube seems a little wrong.
It comes in a couple of other flavors, I saw Green Apple on the shelves and I’ve also seen it listed online in Blue Raspberry.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.