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Monday, February 15, 2010
Go Max Go Mahalo Candy Bar
The packaging belies its special place: it’s not that crazy dreadlocked, barefoot and patchouli drenched candy bar. Nope, it looks like a little plastic wrapped, sugar sweetened tropical paradise. It bears all the signs of Hawaiian hospitality, including the name Mahalo, which means thanks and praise, while the hibiscus flowers which are abundant on the islands. The description on their website for the bar is:
Oh, chocolatey coating. Hmm, that doesn’t sound quite as paradise-like. I actually knew that going in with these bars. I’ve looked at them before at the store and online and just wondered what they were thinking. Dark chocolate is vegan, in fact, it’s pretty easy to find. So why go with this rice milk mixed with cocoa and palm oil. How on earth is palm oil better or more vegan than cocoa butter. (Well managed cacao plantations are more diverse than palm plantations because cacao needs shade, so there are other canopy trees - less monoculture.) The bar looks pretty good. The mockolate coating has a few bloomed spots, but I don’t hold that against them, the texture seemed just fine. (I know that coconut can be very difficult because it’s also fatty.)
The bar smells like coconut and hot chocolate. The bite is soft and chewy. The coconut center is moist and the coconut bits are big and sticky. The almonds are nice, but I could have used one or two more at this price. They added a nice crunch though. The mockolate coating was barely noticeable but had a strange “not quite milk” flavor to it that I can only say is like cereal. Go Max Go Foods makes a series of candy bars, a vegan version of several classics. This one is by far the best, mostly because it’s all about the chewy and sweet coconut and the chocolate is not the focus. With real chocolate this would probably be a much healthier and tastier bar but since there are few vegan coconut bar options, this is an excellent choice except for the price. If you want vegan, try the Sunspire Coconut Premium Dark Chocolate - it’s cheaper, real and actually tastes better. (Review here, scroll past the foul milk version.) Go Max Go is not organic, not fair trade, not Kosher and is made in a facility with dairy, eggs, wheat, peanuts and other tree nuts. Related Candies
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Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.
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COPYRIGHT NOTICEAll content (text and photos unless otherwise credited) is copyright 2005-2010 by Cybele May Please do not use my photos without prior permission directly from me, they represent what I ate in preparation for these reviews and are not to be used for other purposes. Design by Hop Studios &
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I’ve tried the Jokerz bar by this company (and reviewed it on my blog - plug! :D) and found it pretty overwhelmingly sweet - and you’re right about the cereal taste in them! I think what I noticed in particular was how “fruity” the sweetness of the caramel was.
But still, for a sugar hit, they’re tolerable… I’d still rather a plain dark chocolate, though
How large is the vegan/vegetarian candy market? Just one of those things I think about when looking at candy like this.
Just from the picture, I want to try it. And the Sunspire one.
wow! you got both your friends to write comments on your blog. congrats! if you were vegan (or intelligent) you might count, but….meh.
Only vegans are allowed to purchase, eat these bars and offer their opinions? How do you regulate that exactly?
I saw this via tweets in my feed. I don’t know the Candy Blog reviewer. She has a right to express her opinion. If it’s a crappy candy bar, it’s a crappy candy bar. No amount of snarky attitude will change that you change her opinion.
Expend the energy making a better candy bar. Yeesh.
For the record, sweet readers, Susan’s comment (#4) was from an email domain registered to the manufacturer of the candy bar. (I was unsure at first, but this tweet confirmed that it was an actual member of the company) Similar comments by Susan were left on all the GoMaxGo products I reviewed.
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