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Thursday, May 24, 2007
Lotte Chew-Let - Pomegranate
These Lotte chews were given to me by a co-worker of my husband’s who just returned from South Korea. She brought me lots of goodies (some which I’ll get to in the coming weeks). These were fascinating because they were pomegranate but also because they appear to be knock-offs of Morinaga’s HiCHEW (or maybe progenitors ... I’m not sure of the history of these things). The package is partially in English on one side and in Korean on the other. There’s 2% of something in here, according to the English side ... I’m going to guess 2% real fruit juice. The chews differ from HiCHEW in a couple of ways. First, the little rods are square, not rectangular. Second, they’re colored on the outside and white on the inside. HiCHEWS are colored on the inside and white on the outside.
There was no way to do a complete head to head since these were pomegranate flavored. The chews were a pleasant pink color. Soft and though chewy and yielding, not quite as latexy as the HiCHEW. They were tangy and fragrant and reminded me of raspberry more than pomegranate. Pomegranates are naturally a rather dry flavor, but share a lot of similarities with raspberry. I still think I prefer the Citrus HiCHEW, but I’ll keep my eyes open for other varieties of Chew-Lets at the Korean/Japanese grocers.
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Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.
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COPYRIGHT NOTICEAll content (text and photos unless otherwise credited) is copyright 2005-2012 by Cybele May Please do not use my photos without prior permission directly from me, they represent what I ate in preparation for these reviews and are not to be used for other purposes. Design by Hop Studios &
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The box of the candy says “츄-렛”... that transliterates to “Ch’yu-ret”. If you had the other text on the box up closer I could translate and transliterate it for you…
Oh by the way the 2% you were questioning about??? It says “석류과즙 2%” (Seok-ryu-gwa-jeup) which means “Pomegranet Juice”.
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