Thursday, May 17, 2007
The story of how LifeSavers were created is one of those classic happy accidents. They came about in 1912 when Clarence Crane was looking for a candy to sell in the summer when chocolate was difficult to store. He concieved of a hard mint and engaged a pill manufacturer to make them for him. They found that the candies were easier to make if they were donut shaped and thus the candy and name Lifesavers was born.
The Five Flavor LifeSavers are not a compressed dextrose candy, instead they’re a boiled sugar candy. While the Pep-O-Mint was going strong, the fruit flavored versions were introduced in 1924 as simple hard candy disks. In 1929 technology caught up with demand and LifeSavers got their holes. The original fruit roll was all citrus - Lemon, Lime and Orange. In 1935 they became the Five Flavor Roll with Cherry and Pineapple joining the mix. And that’s how it was until 2003.
Then the internet mucked it all up. Wrigley’s, who now owns LifeSavers, decided to change up the flavors in the roll because they thought that the old flavors were hurting sales. So they let voters add their voice at their website. I think this was their first mistake. First, you could only vote for the flavors on their list. Second, they were only polling those people who visited their site ... I’m sure the great majority of LifeSavers consumers do not visit CandyStand.com, which appears to be designed for kids.
But I digress. Or ramble. And will continue to ... this is just one of those posts.
I had a yard sale over the weekend and my neighbor Robin brought some stuff over, which included a bunch of stuff from her desk that included a roll of LifeSavers. I, of course, wanted them. They looked like the original flavors (you can tell because it doesn’t have the purple stripe) but I wasn’t sure because it listed CandyStand.com.
I took them up to the Candy Blog labs for a look and found that they were in fact the original Five Flavor roll (the ones pictured above, not here to the left). They were not in great condition, as hard candies often get milky looking after about three years. But there they were, the original Five Flavors: Orange, Lemon, Cherry, Pineapple and Lime. They were stuck together and stood up easily for the photo. The package also spells out the word Five, and important distinction.
The new roll heralds that it has NEW FLAVORS! though it makes no mention of what they are. I understand not mentioning the flavors on the old roll, they’d been around since 1935 ... LifeSavers, a part of living.
The new roll also saves copoius amounts of ink by calling itself 5 Flavors, thus saving on those icky and expensive letters.
The flavors, in case you’re wondering are: Pineapple, Blackberry, Cherry, Watermelon & Orange. (This article points out that Orange was dropped in ‘03 in favor of Blackberry, but it appears it was quietly restored ... or maybe that’s the new flavor they’re talking about on the package.) It could also be because Nabisco sold LifeSavers to Wrigley’s in 2004.
Raspberry is good, nice and fruity with a good wine robustness. Watermelon is nice, fruity and floral. And of course the original pineapple is a glorious song that I hope will never end, orange is dependable and citrusy and cherry continues to be the epitome of medicinal-tasting candy. The old flavor set held one candy I would always give away ... the new one has three I don’t care for. I can’t just buy a LifeSavers 5 Flavor roll for orange and pineapple.
The saddest part of the whole LifeSavers story is that they stopped making the single flavor rolls that I loved so much. Tangerine was simply marvelous. More juicy, more zesty and more tangy that the simple orange, I could eat a whole roll in one sitting, no matter how long I was sitting down. While I might complain at the loss of flavors, I do have to applaud them for putting more in a roll. (I believe the old rolls used to hold 12 candies, the newer ones hold 14.) I might have to switch to Tropical Fruit as my go-to roll ... I wonder how much they’ve mucked that up lately.
Note: LifeSavers are now made in Canada. They also don’t have those little green strings that help you start a roll anymore.
UPDATE 2008: LifeSavers are now: Watermelon, Pineapple, Cherry, Raspberry, Orange ... so blackberry is now raspberry but pretty much looks the same.
POSTED BY Cybele AT 6:56 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.