Tuesday, August 30, 2011
Jelly Belly Candy Corn Jelly Beans
A couple of months ago Jelly Belly announced a new jelly bean flavor: Candy Corn Jelly Belly Jelly Beans. Jelly Belly, which began as Goelitz Confectionery Company, has been making Candy Corn for over 110 years so I’d think that they know a lot about Candy Corn.
Candy Corn is a bit polarizing, since it’s a rather simple and cheap candy it becomes ubiquitous in the fall around Halloween and Thanksgiving. Some folks actually like it but I think most don’t have a feeling one way or the other about the candy itself, but might have some strong associations with the occasions attached.
So what is the essence of Candy Corn anyway? In my mind it’s a honey flavored firm fondant. So a jelly bean that’s Candy Corn flavored should have some aspects of that.
The bean has the requisite colors: orange, white and yellow. (In an ideal world though it’d be an orange background with white and yellow additions.)
The flavor is at first a little like fake butter but gets much better after that. I was afraid it was just going to be a honey toasted version of buttered popcorn. But it’s a bit more than that. The dominant flavor is actually a mix of the toasted marshmallow and honey bean. There is a butter note, but it goes away quickly.
Are they great jelly beans? Well, they’re interesting because they do in fact taste like candy corn. But part of what I like about candy corn is the layering. I like to bite off the crispy and dry white tips, then the orange layer, savoring the slightly moister and denser yellow base for last. The jelly bean has none of that interactivity. I can’t search through a handful of jelly beans looking for that misformed kernel that’s just orange or only two layers.
However, if you simply love the flavor of Candy Corn but have been wishing for a less pointy version of it, then Jelly Belly has the best solution.
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