Thursday, July 12, 2007
Jelly Belly - All Natural
I’ve been holding onto the news since January and the Fancy Food Show that Jelly Belly is coming out with a line of all natural jelly beans. This means no artificial colors, preservatives or flavors (the colors I know are a big concern with some parents and hyperactivity in their children). Jelly Belly is currently test-marketing the new beans on the west coast at Whole Foods. The new line includes ten flavors at the moment. I picked up a package of Tropical Fruit Blend Jelly Belly.
This blend has six flavors: banana, coconut, lemon, orange, pineapple and strawberry. The flavors are actually from real fruits (the ingredients list things like coconut flakes, banana puree, pineapple concentrate, etc.). The colors are created using natural colorings like annatto extract, cabbage juice and curcumin.
The standout flavors for me were banana, which tastes like a really ripe banana and pineapple, which has a nice tangy bite to it and then a smooth sweetness.
If I have a complaint it’s that the color combination made it nearly impossible for me to tell the beans apart. The pineapple was kind of a colorless bean as was the coconut and the lemon on the yellow side and then the orange was more of a light peach but I still got them confused in dim lighting situations. The unmistakable beans were strawberry (though I didn’t care much for the flavor on this one, it tasted a little canned and metallic) and banana (the mottled one).
If I were looking for this blend of flavors and I had a choice between the all natural and the regular ones, I’d absolutely go for the all natural. They taste great and I already get confused about the color keys for Jelly Belly anyway.
The package also says that Jelly Belly - All Natural are gluten free and Kosher. They do contain beeswax so may not be suitable for vegans.
For those of you who don’t get the JellyBelly.com newsletter, they’re running some pretty awesome sales in their outlet. For some bizarre reason they’re clearing out their Christopher’s Fruit Gems at insanely low prices ($2.99 for a box of 2 lbs unwrapped or $14.99 for 9 lbs in a basket of the individually wrapped ones). They also have something for licoricians (licorice-lovers) with their 15 ounce licorice assortment at only $9.99. And finally, for fans of games of chance, from now until Monday, July 23, 2007 or while supplies last, if you order 2-4 bags of Belly Flops you pay only 6.00 each. But if you order five or more bags, the price is slashed to only 5.00 per bag! (That’s $2.50 a pound for Jelly Belly, not gonna do better anywhere else.)
POSTED BY Cybele AT 6:23 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.