Sunday, November 19, 2006
I Miss: Bar None
There once was a fantastic chocolate bar that surpassed KitKat in crispiness, that exuded such a creamy sweet experience that Hershey promptly mucked around with the formula and then discontinued the bar.
I’m talking about the Bar None.
It was a cocoa wafer, chocolate filling, peanuts and a milk chocolate coating and was introduced nationally in 1987. It was a wide bar, about the size of the current Whatchamacallit bar. The series of light chocolate wafers were filled with chocolate cream, covered with a light coating of crushed peanuts and then a coating of darker than normal milk chocolate.
I was irritated at the time that Hershey had just mucked up the Whatchamacallit bar by adding lame caramel to it. I’m faithful to bars that are faithful to me.
With Bar None I was immediately smitten. I would buy them at the convenience store just over the bridge from campus where I was going to college. I would buy them in vending machines, I would buy them in the six pack at the grocery store. I would buy them whenever I could. If there was a reason that they didn’t succeed, it couldn’t be attributed to my lack of evangelical devotion.
Later in 1993 Hershey’s reformulated the bar and added caramel but also divided them into two bars (kind of like the Reese’s Sticks). While they were tasty, they weren’t the same and I lost interest in them entirely.
I wasn’t alone and at some point they stopped making them in the United States. The retooled version is still made in Mexico.
I’ve heard that they’re okay, and I’m actually curious to try the Mexican version, because maybe I was wrong about the new Bar None. But I’m not curious enough to take that drive south of the border in search of it.
Instead, sometime in the late eighties I also discovered the Le Chocolatier cookies made by Pim’s.
These are flavorless wafers with a chocolate cream and covered in real chocolate. What’s even better is they’re sold in boxes so while they weren’t wide and ample bars, there was an ample supply of them. If you were a fan of Bar None and have pined for it all these years, try the Le Chocolatier. Or take a trip to Mexico and let me know how those are.
UPDATE 2/6/2009: Look what I found! This is exactly what I remember, it’s a magazine ad from 1988 or 1989. Also, check in here with this photos set I have of a fan newsletter I used to get called Chocolatetown USA! from 1990 that profiles that launch of the Bar None.
UPDATE 2/18/2009: I think I found a pretty good replacement for the Bar None. It’s called the Q.Bel Crispy Wafer Bars. They come in Dark Chocolate, Milk Chocolate & Milk Chocolate with Peanut Butter and have no artificial ingredients or hydrogenated oils. I love the dark chocolate version. They’re currently being sold at Whole Foods. Though they don’t have the crunchy peanuts in them, they do have some crisped rice in the chocolate enrobing!
UPDATE 6/12/2013: The Bar None has returned, made by Iconic Candy Company, it’s a pretty good replica of the original. You can read the full review here.
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