Tuesday, October 4, 2005
Head-to-Head: Butterfinger vs. 5th Avenue
I know that the 5th Avenue is a lesser known bar, but it’s quite similar to the Butterfinger. Though they’re both a peanutbutter crunch center with a chocolate(y) coating, they do have some differences. I’m doing this head-to-head in part to introduce Butterfinger fans to what I think is an exceptional bar. But in order to do that, I had to see them side by side again:
Both are massive bars. The 5th Avenue rings in at exactly 2 ounces and the Butterfinger at 2.1 ounces. The main difference, as far as I can tell between the two is that the Butterfinger coating is not chocolate but a chocolate-like substance where the 5th Avenue has a creamy milk chocolate enrobement.
The 5th Avenue bar of my childhood was not a Hershey product but made by Ludens (yes, the cough drop people). Also made in Pennsylvania, the 5th Avenue bar may not have had the wide distribution of the more well-known Butterfinger. When I first got to college I was forced to eat Butterfingers and developed a taste for them, but now that I’m back in an area that offers both, I’m a 5th Avenue girl. Of course, I seem to have a vague recollection of there being a couple of almonds on top. Does anyone else remember that?
The center is a crispy, crunchy peanutbutter crisp. Kind of like a flaky toffee. It has some peanutbutter between the layers, as far as I can tell. It also has a distinct molasses flavor to it, which brings out the roasted flavors of the nuts.
The Butterfinger bar was also not originally made by its current owner, Nestle. It was invented by the Curtiss Candy Company based in Chicago (a great candy town) that also made the Baby Ruth (also made by Nestle now). It predates the 5th Avenue, and frankly, has a much better name. It’s buttery and resembles a big finger and of course the play on words of being a clumsy person is kind of fun. The Butterfinger was always known as a great candy buy when I was a kid. Because the bar was so huge, you were sure to be satisfied. The center has similar crunch peanutbutter toffee-like layers that seem a bit crumblier (in a good way) than the 5th Avenue. The overwhelming taste in this center is buttery. A good hit of peanuts and a smooth, sweet and salty buttery taste. I’ve always loved the inside of Butterfingers ... it’s the fake chocolate coating that’s always bugged me. It’s waxy, overly sweet and just not milk chocolate.
So, if the fake chocolate doesn’t bother you and you’re looking for flaky, crunch buttery experience, pick up a Butterfinger. If you like your crunchy peanut flakes with real chocolate and a good robust hit of molasses, 5th Avenue is for you.
UPDATE 2/21/2007: I just found out via the comments that 5th Avenue no longer uses real chocolate ... such a shame. It was such a good bar, it’s sad that Hershey’s has now taken away the unique position it had in the market as the only chocolate covered peanut crispy bar. They have, however, introduced the Reese’s Crispy Crunchy bar, which has peanut butter and crushed peanuts in it. Not the same, but at least real chocolate.
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