Tuesday, November 01, 2011
Haribo Maoam Fruit Chews
Haribo Maoam have been around for a long time. The early history is a bit murky, but according to Haribo, Edmund Munster (not this one), who ran the Düsseldorfer Lakritzenwerk (Dusseldorf Licorice Works) bought the license for the chewy, fruity candy Maoam and began making it in Germany.
It was packaged as a penny candy, an impulse item with bold, colorful wax paper wrappings in popular flavors like Lemon, Strawberry, Pineapple, Orange and Raspberry. In 1986 Haribo bought the Edmund Münster company and began making the already iconic Maoam fruit chews.
After 80 years on the market, Maoam sweets are found in a variety of formats and features packaging designed to appeal to children (though plenty of adults are fans). They’re sold around the world. The most common packages are probably the Maoam Minis which is a long package that looks like a bar but is actually five different packets of individual flavors. The current flavor set includes: Cola, Orange, Lemon, Apple, Cherry and Raspberry.
There’s a lot of packaging in a Maoam packet. Each piece is individually wrapped, then packaged together in a little stack of five for each flavor, then another cellophane over-wrap. This leaves plenty of evidence that you’ve been eating candy (though the wax papers are mercifully quieter than the cellophane).
Orange They are small, about the same mass as a Starburst. Though the packages are colored, the candies themselves are only lightly tinted. The chew is soft and bouncy. I’d call it a cross between Starburst and HiCHEW. They’re even a little creamy. The orange is a bit like a Creamsicle. It’s a soft orange flavor, not overly zesty, more on the juice side of flavor with a nice zap of tang to it.
Cola is glorious. I would marry these. It’s kind of weird once they’re unwrapped because the candies are white (remember Pepsi Clear?). The flavor is great, it’s a little nutty, creamy but with a snap of lime and that cola flavor. There’s tartness to it and even a feeling of effervescence since there are little tangy spots that give a little jolt of flavor while chewing.
Lemon is tart and smooth without much lemon peel essence to it. They’re quite tasty and have just a hint of a yogurt note to them.
Cherry is a really interesting flavor. It’s different from American black cherry (like Life Savers). It’s dark and woodsy, but also quite tangy and has a little bit of a caustic medicinal flavor to me. There’s no coloring in it, so I can’t complain about that weird aftertaste I get so often.
Raspberry is very fragrant and nuanced. All the notes are there: the perfume, the seeds and the boiled jam.
I picked up this bag of Haribo Maoam Mixx which features a variety of little individually wrapped items. The main character on the front of the package is the Maoam mascot, a big green blob with a hat and riding a bicycle. (He’s the one who cavorts with the fruits on the packages. His character was introduced in 2002.
This bag cost 2 Euros and holds 400 grams (a little over 14 ounces). There’s a lot of variety.
Stripes are little flat taffy, 7 gram pieces. In this package I got a Green Apple version which wasn’t in the little block pack. The flavor is quite American at first, rather artificial, but after the tartness fades away, there’s a realistic apple peel/juice flavor that dominates. I also found a few Strawberry in this shape. They even had little pink flecks in them which tasted just like little bits of dried strawberry. A very realistic flavor and long lasting, smooth chew.
ChewTwo was another version of the Stripes that’s packaged in clear plastic to see that there are two flavors side by side. In this instance they were colored (or else it wouldn’t be very impressive looking to have two slightly different versions of not white).
Joystixx are long pieces, kind of like the Tootsie Roll Sticks. They’re probably double the mass of the little squares. In this form, they’re easy to bite, or take two different flavors and twist them together for a combo.
Pinballs are more than just a shape change. These are slightly fluffier balls of the chewy then coated in a candy shell. Think of them like an easier-to-chew fruit Mentos or giant fluffy Skittle. The flavor was interesting also because the candy shell had little crystals inside, mostly sugar but occasionally a zap of tart flavor. I could have sworn a few of the yellow ones were pineapple, not Lemon. In some cases the candy shell made them sweeter, and of course grainier. I enjoyed the variation in the texture with the shell, but not the graininess.
There were also individually twist wrapped pieces, I think they’re called Happy Fruttis.
I had no idea that Maoam were so good. I’ve seen them a few times before, and tried a few Pinballs but didn’t realize that the regular chews were so flavorful. They are different from other candies in this category too. They’re a softer chew than Starburst or Mamba and not quite as bouncy or smooth as HiCHEW. Also, if you’re a parent looking for a candy without artificial colors, this is a good kid-friendly option. (Though they’re not exactly all natural.) They do contain gelatin, so they’re not appropriate for vegetarians and those who keep Kosher/Halal.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.