Thursday, August 16, 2007
Goodbye Tart n Tinys
Way back in the day there was a cute little candy called Tart n Tinys. They were tiny little pellets of tart candy, kind of like SweeTart, only sold in a small cigarette-pack-sized box that dispensed the candies from a little slip-tab at the top. (Nerds are still sold in this format.) They were made by Willy Wonka Candy Company, which was founded by Breaker Confections in 1971 just in advance of the feature film, Willie Wonka & The Chocolate Factory. The book (called Charlie & the Chocolate Factory by Roald Dahl was published in 1964 and already wildly popular as was James and the Giant Peach which came out in ‘61.)
The Wonka line of candies were largely a marketing invention, the only candy in the original line up of confections that was actually mentioned in the book were Everlasting Gobstoppers.
However loosely tied Tart n Tinys were to Wonka’s imagination, I loved them. The little chalky pellets were fun to sort and stack, simple to share and easy to portion. The original flavors were Cherry, Lemon, Lime, Grape and Orange. The texture always seemed a bit smoother than SweeTart, which had a chunky and gritty texture (which I also appreciate).
In 1988 Breaker Confections sold the brand to Nestle. Nestle eventually made some changes to the candies, mostly because they had also recently acquired the Sunline brand of SweeTart confections in their takeover of Rowntree (who bought Sunline in 1986). Sunline products (SweeTart, Sprees and Bottle Caps) were then branded under the Wonka label as well. In the early 1990s Tart n Tinys were reintroduced with a new colorful candy shell (more like mini Spree than mini SweeTart now). The most interesting part of the candy shell addition is that the grape ones were no longer purple, they’re now blue (but thank goodness they’re not the blue punch flavor of SweeTart).
The new candy coated variety were also a little rounded, so they roll. No more stacking. But I have to admit they were fun to look at, and probably a little easier to sort even in dim lighting conditions.
So, you may have noticed that I started this post with, “Goodbye.” This is because Nestle has decided to discontinue both Tart n Tinys and Chewy Tart n Tinys.
It makes sense that Nestle thinks that the line is redundant (as I found with the head to head comparison between the Chewy Mini SweeTart and the Chewy Tart n Tiny) to products they already produce. The marketing on them was never particular strong, they don’t do seasonal editions (no pastel Tart n Tinys for Easter, no red & green for Christmas) so it’s easy to see why people have not responded to them as much as other products like SweeTart, Sprees and Runts.
I’ve enjoyed Tart n Tinys since their introduction but rarely buy them simply because I never find them in stores. Runts have been more available, even in the movie style box. I don’t think I’ve actually bought Tart n Tinys in five years for this reason. How successful can a candy be if you can’t find it in the first place? There are still a few online vendors who still have inventory left, so if you’re a fan, get ‘em now!
UPDATE JUNE 2015: Leaf has revived Tart n Tinys in their original format of the uncoated cylinder shape.
The flavors are a little different: blue raspberry, grape, orange, lime, lemon and cherry. They’re still making their way around stores, I found mine at Dylan’s Candy Bar for $3.49 a bag, which is too steep for what is cheap candy, but they should get wider distribution eventually.
POSTED BY Cybele AT 8:40 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.