Wednesday, April 30, 2014
Equal Exchange Peanut Butter
Equal Exchange, the cooperative that sells cocoa, coffee, tea and chocolate made with fair trade ingredients sent me some of their new candy bars. They really fit right into the candy bar sector, not the high end chocolate bars. They currently make three bars, I thought I’d tackle a review of the Equal Exchange Milk Chocolate Peanut Butter Filled Bar first, since it’s the one with the widest appeal.
The bar is 1.5 ounces, which is a perfect single serving size. The wrapper is orange, lots and lots of orange, which is the universal color to represent peanuts, just like blue is supposed to represent milk chocolate. The bars are made in Peru with cacao from Peruvian cocoa co-ops.
The format of the bar is simple, it’s long and narrow with 7 segments. Inside the milk chocolate shell is a peanut butter filling. The ingredients are very simple: sugar, cocoa butter, milk powder, peanuts, chocolate solids, sea salt and soy lecithin. (Organic where possible.) There are not additional oils in there, which is a nice change. Many peanut butter candies use some vegetable oils to stabilize the peanut butter.
The bar smells sweet and a little nutty, but not terribly notable or enticing. The chocolate is smooth, rather sweet but overall has no real defining kick. The peanut butter center is firm, but melts well in the mouth. There’s no chalky grain like many American peanut butter candies. There’s a little hint of salt ... but it’s missing a roasted peanut oomph. I recognize this may be because the peanuts used for the peanut butter are not American (though the label doesn’t say their source). It’s a little grassy, but not much else. It’s kind of like Reese’s Pieces. The ratios are a lot more balanced, you can see there’s a lot of chocolate for the amount of peanut butter.
Overall, this is not a bar I would purchase. There are some good options out there in the peanut butter cup format for those looking for better ingredients and sourcing. For those in Canada, you can also find these bars under the Camino label. As far as Equal Exchange goes, I will still continue to eat the Milk Chocolate Caramel Crunch with Sea Salt, it’s an excellent hybrid of high end chocolate and candy satisfaction.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.