Monday, August 20, 2007
When I was a kid I didn’t like Chunky bars. There was just something about raisins and chocolate that reminded me of those carob covered raisins that were foisted upon me as an alternative to candy (which makes it sound like there was a choice). As I got older I think I appreciated them more, mostly because the texture of such a “thickerer” slab of chocolate offers a different taste experience.
Back when they were first introduced in the 1930s they were larger (of course) and featured Brazil nuts, cashews and raisins. Today they’re made with raisins and peanuts ... I’ve always thought of them as what would happen if you dumped your Goobers and Raisinets into a dish and let them melt & reform into a bar.
The bars were originally made by Philip Silvershein and through a gentleman’s agreement with Wrigley, delivered and marketed along with their gums. Later the company was sold to the Ward-Johnson Division of the Terson Company, which oddly enough also bought up the Blumenthal candy group which made Goobers & Raisinets. Nestle bought the Chunky bar and friends in 1984. They changed it from a single chunk to four segmented chunks, I’m guessing in an effort to promote sharing.
The bar is beefy looking. Even though it’s thick, the sections are truly easy to snap apart (I don’t know how easy it’d be to break up otherwise). It smells rather sweet and more of rum and peanuts than chocolate. The chocolate is okay, it seems creamier than the stuff in Crunch bars. The bar reminds me of a cheap version of the Ritter Sport Rum Trauben Nuss. Since it’s a fraction of the price (at 33 cents) I can’t really complain of it not living up to a bar that’s usually three times the price.
For your enjoyment I dug up some old commercials.
This jingle from the early eighties says “you’ve gotta open wide to get a Chunky inside. Open wide for a chunkier bite.” The commercial also reminds me that they were actually one big piece back then instead of the four segmented block.
This one also references that same tagline, open wide.
This commercial is from the mid or late eighties ... and I’m guessing by the content that it’s from around the time that Nestle bought the candy bar. Note that the varieties available is down to two at the end tag. This one also shows the four segments for the first time. See how YouTube has become and candy archaeologist’s best resource?
Links: Retroland, Patti at CandyYumYum has an actual wrapper to prove that there was a Pecan version & JCruelty’s reviews of a variety of enduring candies (strong language)
POSTED BY Cybele AT 6:07 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.