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Wednesday, January 06, 2010
Broadway Strawberry Rolls
Sadly, Danish Ribbons are no longer made. So when I heard that there was a replacement for them, I needed to try them to see what all the saddened fuss was about. The replacement product is called Broadway Rolls. They come in the classic black licorice and strawberry flavors.
The roll itself is quite clever. It’s a very thin and malleable wheat-based chew. The strips are about 3/4 of an inch wide and deeply grooved (to the point that you can pull it apart into threads). When rolled up, the little spools are about one inch high and the roll is sold with four in a package, lightly stuck together in a stack.
Each roll is like a spool; they’re dense and quite hefty at about a half an ounce each. Unrolled the strap is about 11 inches long. The fun thing about them is that they’re easy to play with. I found that I could tease off one or two strands and unspool them. I also found I could unroll the whole thing and then have what appeared to be part of the innards of my computer (the cable that attaches my hard drive). The only thing I couldn’t manage was just biting into the roll. Most of the time I just found myself unrolling enough for a bite. The soft and slightly waxy textured Broadway Roll is rather like a Twizzler. They’re strawberry flavored, mostly sweet and floral but with a light tangy note. They’re not intense and though soft enough to bend and pull, I wouldn’t call them chewy. I think I’d prefer to try them in Licorice, but these are pleasant enough and certainly unique. I can see why they’d be missed. The format is different enough from other licorices, even plain laces, to warrant a petition to revive them. I don’t know who originally made Danish Ribbons (some sources say Malaco, the originator of Swedish Fish) but these are made in China. They’re probably really fun for decorating, or creating your own gingerbread motherboard. Related Candies
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Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.
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COPYRIGHT NOTICEAll content (text and photos unless otherwise credited) is copyright 2005-2012 by Cybele May Please do not use my photos without prior permission directly from me, they represent what I ate in preparation for these reviews and are not to be used for other purposes. Design by Hop Studios & backend by Expression Engine
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SUPERB
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INEDIBLE 
I was so happy to find these when I could no longer get the Danish Rolls but they were a disappointment. I don’t like the flavor at all. I’d really like to see the old Danish Roll exactly as it was back on the market.
How unique
ooh, these intrigue me. Do you know if they are available anywhere on the east coast?
Thanks for “unrolling” these, when I have seen them I always wondered what shape the candy could be, somehow it looked like a stack of coins. Another mystery solved!
Any thoughts on the diplomatic significance of the change from “Danish” to “Broadway”?
I WANT!
Those just look so fun!!
mmm…I remember these from when I was a kid. I always thought that the shape of the rolls made the texture of the candy better than Twizzlers.
I found the licorice ones here the other day. The smell (and the taste) was very much like opening a bottle of molasses.
It was good, but not fantastic. I prefer my black licorice to be a bit stronger.
One thing I noticed was the salt content of the black: 0 mg versus 100+ mg for the strawberry.
Comment by Bonney was exactly what I feared…I CRAVE Delfa rolls and have never found a red licorice quite like them and have tried countless brands. So sad.
I think this is a SHAME. There is nothing and will never be nothing again like the original Delfa Roll—a candy made in Denmark. This terrible imitation is alike in format only, but it misses the mark on taste. What bothers me most about this is that it is trying to masquerade as a “comeback” of the Delfa Roll (which it is not).
As someone else already noted here, why not bring back the original product EXACTLY AS IT WAS? It’s like the difference between drinking fermented Welch’s grape juice versus a fine vintage wine from a French vineyard…
@Jim you are 100 percent correct on these just tried them and they are nowhere near the taste of Delfa Rolls. I still have flashback taste of the Delfa rolls. Sure miss them.
I was so happy to walk into a candy store and find my beloved Broadway Delfa Rolls, so missed after having been discontinued. However, like previous posters said, these are nothing like the originals. I’m so disappointed! I agree—what’s so hard about taking the original formula and making them (unless the “recipe” isn’t being shared). Boo hoo.
I first tried “Broadway Licorice (Strawberry Rolls) about 35-40 years ago, when I was about 8 years old and fell in love with them. I would always ask for “Broadway Licorice” (Red) on my birthdays and at Christmas. Then they went away and about 10-15 years ago I found “Delfa Rolls”. They tasted and appeared exactly like the original Broadway Licorice. And then Delfa Rolls went away. I couldn’t believe it when 2 days ago I saw “Broadway Strawberry Rolls at “Cost Plus World Market”. I noticed in the store that the color appeared to be a much lighter color of red, but thought maybe they just lightened up the color. But when I tasted them, they did not taste anything like the original Broadway or the Delfa product. The texture was the same but they are missing the original great flavor. I was very disappointed. I was also disappointed that they are made in China. If anyone hears of the either the original Broadway or Delfa Rolls coming back, I would love to know about it.
I, like Bonney wish they would make the Delpha Rolls again. The Broadway licorice, although it looks similar taste nothing like the Delpha
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