Wednesday, January 6, 2010

Broadway Strawberry Rolls

Broadway Strawberry RollsI had never heard of Delfa Rolls or Danish Ribbons until a couple of years ago when I started getting emails from folks looking for a source for the licorice and strawberry rolls.

Sadly, Danish Ribbons are no longer made.

So when I heard that there was a replacement for them, I needed to try them to see what all the saddened fuss was about. The replacement product is called Broadway Rolls. They come in the classic black licorice and strawberry flavors.

Broadway Strawberry RollsWhen I was at The Candy Store in San Francisco, they had quite a few of the rolls on display (though only in the Strawberry flavor, no Licorice).

The roll itself is quite clever. It’s a very thin and malleable wheat-based chew. The strips are about 3/4 of an inch wide and deeply grooved (to the point that you can pull it apart into threads).

When rolled up, the little spools are about one inch high and the roll is sold with four in a package, lightly stuck together in a stack. 

Broadway Strawberry Rolls

Each roll is like a spool; they’re dense and quite hefty at about a half an ounce each. Unrolled the strap is about 11 inches long.

The fun thing about them is that they’re easy to play with. I found that I could tease off one or two strands and unspool them. I also found I could unroll the whole thing and then have what appeared to be part of the innards of my computer (the cable that attaches my hard drive). The only thing I couldn’t manage was just biting into the roll.

Most of the time I just found myself unrolling enough for a bite.

The soft and slightly waxy textured Broadway Roll is rather like a Twizzler. They’re strawberry flavored, mostly sweet and floral but with a light tangy note. They’re not intense and though soft enough to bend and pull, I wouldn’t call them chewy.

I think I’d prefer to try them in Licorice, but these are pleasant enough and certainly unique. I can see why they’d be missed. The format is different enough from other licorices, even plain laces, to warrant a petition to revive them. I don’t know who originally made Danish Ribbons (some sources say Malaco, the originator of Swedish Fish) but these are made in China.

They’re probably really fun for decorating, or creating your own gingerbread motherboard.

Related Candies

  1. Twizzlers (Strawberry)
  2. Red Vines
  3. Cinnamon Fire Twizzlers
  4. Kenny’s Licorice Pastels & Root Beer Twists
  5. Swedish Aqua Life
Name: Broadway Strawberry Rolls
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 4 BENIGN
Brand: Gerrit Verburg
Place Purchased: The Candy Store (San Francisco)
Price: $1.19
Size: 2.12 ounces
Calories per ounce: 100
Categories: Chew, China

POSTED BY Cybele AT 9:48 am Tracker Pixel for Entry    

  1. I was so happy to find these when I could no longer get the Danish Rolls but they were a disappointment. I don’t like the flavor at all. I’d really like to see the old Danish Roll exactly as it was back on the market.

    Comment by Bonney on 1/06/10 at 10:56 am #
  2. How unique smile

    Comment by Tasty Japan on 1/06/10 at 11:19 am #
  3. ooh, these intrigue me. Do you know if they are available anywhere on the east coast?

    Comment by umme on 1/06/10 at 11:35 am #
  4. Thanks for “unrolling” these, when I have seen them I always wondered what shape the candy could be, somehow it looked like a stack of coins. Another mystery solved!

    Any thoughts on the diplomatic significance of the change from “Danish” to “Broadway”?

    Comment by CandyProfessor on 1/06/10 at 11:56 am #
  5. I WANT!
    Those just look so fun!!

    Comment by Gigi on 1/06/10 at 9:33 pm #
  6. mmm…I remember these from when I was a kid.  I always thought that the shape of the rolls made the texture of the candy better than Twizzlers.

    Comment by lynn on 1/07/10 at 3:00 am #
  7. I found the licorice ones here the other day.  The smell (and the taste) was very much like opening a bottle of molasses. 

    It was good, but not fantastic.  I prefer my black licorice to be a bit stronger. 

    One thing I noticed was the salt content of the black: 0 mg versus 100+ mg for the strawberry.

    Comment by Kelly on 1/24/10 at 6:48 am #
  8. Comment by Bonney was exactly what I feared…I CRAVE Delfa rolls and have never found a red licorice quite like them and have tried countless brands. So sad.

    Comment by Sarah on 6/09/10 at 2:04 pm #
  9. I think this is a SHAME. There is nothing and will never be nothing again like the original Delfa Roll—a candy made in Denmark. This terrible imitation is alike in format only, but it misses the mark on taste. What bothers me most about this is that it is trying to masquerade as a “comeback” of the Delfa Roll (which it is not).

    As someone else already noted here, why not bring back the original product EXACTLY AS IT WAS? It’s like the difference between drinking fermented Welch’s grape juice versus a fine vintage wine from a French vineyard…

    Comment by Jim on 9/13/10 at 6:04 pm #
  10. @Jim you are 100 percent correct on these just tried them and they are nowhere near the taste of Delfa Rolls. I still have flashback taste of the Delfa rolls. Sure miss them.

    Comment by David on 1/02/11 at 3:42 am #
  11. I was so happy to walk into a candy store and find my beloved Broadway Delfa Rolls, so missed after having been discontinued. However, like previous posters said, these are nothing like the originals.  I’m so disappointed!  I agree—what’s so hard about taking the original formula and making them (unless the “recipe” isn’t being shared).  Boo hoo.

    Comment by Jane on 3/04/11 at 6:31 pm #
  12. I first tried “Broadway Licorice (Strawberry Rolls) about 35-40 years ago, when I was about 8 years old and fell in love with them. I would always ask for “Broadway Licorice” (Red) on my birthdays and at Christmas. Then they went away and about 10-15 years ago I found “Delfa Rolls”. They tasted and appeared exactly like the original Broadway Licorice. And then Delfa Rolls went away.  I couldn’t believe it when 2 days ago I saw “Broadway Strawberry Rolls at “Cost Plus World Market”. I noticed in the store that the color appeared to be a much lighter color of red, but thought maybe they just lightened up the color. But when I tasted them, they did not taste anything like the original Broadway or the Delfa product. The texture was the same but they are missing the original great flavor. I was very disappointed. I was also disappointed that they are made in China. If anyone hears of the either the original Broadway or Delfa Rolls coming back, I would love to know about it.

    Comment by Patty Johnson on 3/17/11 at 12:36 am #
  13. I, like Bonney wish they would make the Delpha Rolls again.  The Broadway licorice, although it looks similar taste nothing like the Delpha

    Comment by mike on 4/23/11 at 3:26 pm #
  14. I also agree that I was very disapointed about the overly fruity taste of the new strawberry rolls. I was told by Gerrit Verburg Co. that they changed the recipe of the original rolls. I told them they were out of their minds. If anybody finds out if they are going back to the original recipe, please notify me. Thanks.

    Comment by Gary Peterford on 11/26/12 at 4:20 pm #
  15. I agree they are awful!  How do we find out who originally manufactured them?  Maybe they will consider re-manufacturing them again if we start a letter writing campaign to them.  Or maybe they will release their recipe to someone to help fulfill our Delpha roll cravings.

    Comment by Elizabeth Turk on 6/11/13 at 10:11 am #
  16. There needs to be a delpha roll revival. . i miss them.. someone please make them the right way.

    Comment by chrissy corrigan on 1/07/15 at 5:25 pm #
  17. My guess is that they don’t have the original recipe for the rolls so they are simply trying to get close. These chemically tasting rolls don’t come close.

    Comment by educated on 8/01/16 at 2:22 pm #
  18. I found this on another forum that mostly all posters want Delfa rolls- not broadway posted by iconic candy in NY:

    Broadway Roll and Danish Ribbons are two completely different companies and products. While they looked similar, the Delfa Roll was a Manaco Leaf product from Denmark. The reinvention of the Broadway roll is a Chineese copy that many say tastes like plastic. Iconic Candy, specialists at returning “Iconic” candy back to the market in their original formula and packaging are bring the Danish Ribbons/Delfa Roll Back! Keep an eye out for the Delfa Roll this year. Also Check out our Reed’s & Regal Crown Rolls which were returned in 2015.

    Comment by Mary on 4/01/17 at 11:34 am #
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