Thursday, April 6, 2006
Boyer’s Mallo Cup
While on that fateful trip to Pennsylvania in February I picked up some Mallo Cups. How could I not? They’re made right there in Altoona by the Boyer Candy Co. Soon, I will have tasted all the marshmallow cups there are. Boyer is known for cup candies, they also have the Smoothie Peanut Butter Cup, which has a devoted following.
The Mallo Cup is the East Coast version of the Cup-o-Gold which consists of a milk chocolate cup filled with marshmallow (of differing consistencies) and a little coconut on the top.
The coconut smell is quite apparent when raising the cup to the mouth. The chocolate is sweet and very creamy with the coconut bits providing a chewy texture. The marshmallow center is soft and runny, but not too flowing as to make a mess.
Like the Valomilk, the Mallo Cup suffers from some structural integrity issues - in this case the chocolate base is too thin, so I was not able to remove either cup in my package from the paper without leaving some chocolate behind - basically bottoming out. (If you look closely at the photo, which you can click to enlarge, you’ll see that there is no base at all as I wasn’t able to peel it off for the photo. Maybe refrigeration would help.) The marshmallow itself has a nice flavor and consistency - it’s not at all foamy but not viscous or grainy like some others marshmallows. It doesn’t have any perceptible flavor of its own so I came away with more of a chocolate/coconut vibe.
I liked it quite a bit better than the Cup-O-Gold, I liked the sweetness of the chocolate, nutty scent of the coconut and mellow filling and the proportions seem better balanced (the Cup-O-Gold seemed to be too much chocolate and of course was single cup in a package).
The unique selling proposition of the Boyer Candies, though, is the “Play Money Rebate Offer”. The tray in the Mallo Cup package is actually a coupon advertising their rebate program - save up 500 Points and you can get a $1.00 rebate. Each Mallo Cup tray is worth 5 points. Yes, you get a dollar for every 100 Mallo Cups you buy! The points are also good for other merchandise such as candy tins, sweatshirts, mugs and caps. I have no idea how long they’ve been doing this, but the copyright notice on the package says 1983.
Other opinions: Writers/Artists Snacking at Work gave it a 7.5, Candy Wrapper Museum just doesn’t like marshmallow, Taquitos.net thinks it smells like coconut and finally, read about the long road back for the Mallo Cup production line.
POSTED BY Cybele AT 6:34 am
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