Monday, October 29, 2007
Big Mo’ Bars: Peanut Butter & Creamy Caramel
Well, Palmer didn’t even capitalize on attractiveness in their new candy bar line called Big Mo’. I mean, why bother when you have Dale Earnhardt, Jr. on the package. The packages seem to have some sort of woodgrain on the lettering, which lends itself to an association with NASCAR especially well. I wasn’t going into this with high hopes, but really, this statement from Dale Earnhardt, Jr. in this article is really too much.
The bars come in two varieties at the moment: Milk Chocolate with Peanut Butter and Milk Chocolate with Creamy Caramel. If you pay special attention to the wrapper you’ll notice that the words milk chocolate are in teensy lowercase letters and the Creamy Caramel part is huge all caps about five times the size. See, they’re being responsible and telling you that it’s not about the chocolate.
The Big Mo’ Milk Chocolate with Peanut Butter is a large, king sized bar clocking in at 2.5 ounces. It’s divided into 10 sections, each filled with a smidge of roasted peanut butter filling.
I have to admit that the chocolate was far better than I expected. Smooth and very sweet and lacking a bit of chocolate bunch, it wasn’t waxy and complemented the darker flavors of the peanut butter very well. There’s not quite enough peanut butter in there for my tastes, but this isn’t about replicating the Reese’s Peanut Butter Cup, I think it’s about creating a new bar.
The portion is far too huge for me (as are most king sized), and they do call the whole 2.5 ounces a single portion which clocks in at 380 calories.
The Big Mo’ Milk Chocolate with Creamy Caramel also sports two different designs on its ten sections. The top row has the Dale Jr signature and the bottom says Big Mo’.
The Creamy Caramel bar breaks well at the section lines without any oozing, as is often the hazard with Caramellos. There were a lot of voids in this bar, little holes from air bubbles. There’s not a lot of caramel in each little section, which means that the proportions are heavy on the mediocre chocolate. In this case there’s no salty peanut butter to balance it out. Instead it’s a strange goo they call creamy caramel. It’s not glossy, instead it looks more like a thick gravy.
It has a strong woodsy taste to it, not in the slightest bit buttery as the description “creamy” would have indicated. A little on the nutty side of flavor and not a bad texture really, but not enough to balance out the super-sweet chocolate.
While I had some trepidation at the brand and a little irritation with Dale Jr for teaming up with them, I don’t think they’re bad bars. They’re far too sweet for me and I think the portion is ridiculous (especially given the caloric density of the peanut butter bar). Cut these in half. I don’t think they will survive the test of time, as history bears out that vanity candy bars never do. I haven’t seen these in stores yet, but I expect you’ll see them at the usual places that sell Palmer products, such as 99 Cent Stores and other dollar chains, but they could pop up at convenience stores. (Here’s the page on the official website that lists stores.)
POSTED BY Cybele AT 6:42 am
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