Tuesday, August 7, 2007
Atomic Fireballs were invented in 1954 by Nello Ferrara, the son of the founder of Ferrara Pan. The spicy flavor and the exceptionally long lasting candy was instantly popular (coupled with the pop culture obsession with all things atomic at the time).
Atomic Fireballs are made in a process called hot panning, where layers of sugar syrup and flavor are deposited on a single sugar grain core. The pans are hot as they tumble the developing candies through this long process. It takes two weeks and at least a hundred layers to make the familiar spicy jawbreaker. You can see the process here at the Ferrara Pan website. Ferrara Pan sells over 15,000,000 every week!
Atomic Fireballs come in two sizes, a little pea sized one in boxes similar in format to the Lemonhead and the more popular full-sized, individually-wrapped jawbreaker. (Ferrera Pan still makes Red Hots, which are cinnamon imperials and though they’re nice they’re NOT the same thing.) I haven’t seen the little ones in years, but a quick search on the internet indicates that they’re still around. (Here’s a great shot of their old packaging.)
It’s still easy to find Atomic Fireballs individually wrapped, usually for a nickel or dime each at checkout stands at convenience stores or liquor stores.
All that history and nostalgia aside, how are they?
The outside is rather mild. The shiny ball is smooth and takes a moment to release a strong blast of cinnamon (and a little bitterness too for those who can taste Red 40). Either I’ve become extremely resilient over the years (and judging from my inability to eat my husband’s chili, I’d say not) or they’ve decreased the hotness of this product.
The cinnamon was definitely tingly and spicy but didn’t really gain any momentum until the second “major” layer. I recall not being able to hold one in my mouth for very long as a kid ... it’s no issue at all now.
I also think the texture has changed slightly. It feels a bit lighter, a little more chalky now. It loses flavor after that second internal layer. I had no problem crunching one open for the cross section with some nutcrackers ... something that was extremely difficult years ago because of the density (and possibly they were larger back in the olden days). The best way when I was a kid to break them open was to drop them onto concrete. This was more fun with the old full-sized Everlasting Gobstoppers because they had colored layers.
Fireballs were one of those candies I enjoyed eating while reading and later on long car trips where I found the hotness kept me alert while driving. I’m a cruncher, but the sphere has to be dissolved down to at least a third of its original size before I can crack it open with my teeth. I wish they were as strong as I remember them, they’d get a full on 9 out of 10 if they did. But this watered down version is still a fun 7 out of 10.
Other fun things I found out while researching this:
This package was made in Mexico, I’ll try to find out if they still make them in the United States.
POSTED BY Cybele AT 7:37 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.