Tuesday, July 29, 2008
The Almond Joy candy bar was introduced in 1946, just after the World War II, when sugar, tropical coconuts and chocolate became more available. The Peter Paul Manufacturing Co was based in New Haven, Connecticut and was already known for its popular Mounds bar.
Peter Paul, then producing out of their facility in Nagatuck, Connecticut was bought up by Cadbury back in 1978, and in a deal ten years later, Hershey’s purchased Cadbury’s American operations. Even though the company has gone through a few hands, the bars are still known by their original brand of Peter Paul. The Nagatuck plant that produced Almond Joy’s from 1948 forward closed last year and production was consolidated to a Virginia factory.
Mounds and Almond Joy enjoy a bit of a corner on the chocolate covered coconut market here in the United States. For a while Mars tried to push into the arena with their already popular Bounty bars from Europe, but they never quite made it.
The standard single serving package includes two small bars. The moist coconut and fondant center is covered in milk chocolate and studded with two almonds each. They’re tucked into a tray to protect them.
The bars smell sweet and a whole lot like coconut. The bite is soft and moist, the mockolate is a bit grainy and fudgy and doesn’t really add much flavorwise but does keep things a little creamier (overall I’d say it’s not back mockolate and the ingredients to indicate there’s real chocolate in there). The almonds, though usually small, are good quality and nicely toasted.
I prefer the Mounds (though I’ve always wished they’d do a Mounds with Almonds) just for the counterpoint of the bittersweet chocolate and the sweet coconut. But the coconut is always a good texture and chew with a nice tropical flavor and satisfying tropical fat content. But it is sweet, a bit too much for me.
Almond Joy holds a place in many American’s hearts because of a very popular advertising campaign in the 80s and their jingle that says, “sometimes you feel like a nut and sometimes you don’t” to distinguish between their two coconut bars. Even though that campaign is long gone, the phrase “sometimes you feel like a nut” still knocks around as a cultural reference.
Almond Joy are also available in a few other formats. They have snack pack size, which is slightly smaller than a single from the regular sized. (A two almond one weights approximately .8 ounces while the snack pack size weights about .6 ounces and sports only one almond.)
There is a third size called fun size, which I only see around Halloween, which looks like it’s from a box of candy. (See Wikipeda for an example.) That also has only one almond, though probably the highest almond to center & chocolate ratio of the three varieties. Easter also brings a large egg shaped version which also sports a solo almond (reviewed here at Candy Addict).
Out of curiosity (mostly because there was a Consumerist posting yesterday), I picked up the Snack Pack and a regular Almond Joy just to see if there was some sort of shenanigan going on here. Consumerist alleged that there was false advertising because there are two little almonds on the package and the description lists “almonds” instead of almond. I can’t really say what the legal situation would be, but I would probably expect that the Snack Pack would simply be the same as a single from regular size.
I can say that this is not a new development. I found this shot from 2005 (back when it was real chocolate too) that shows the single nut on the Snack Pack Almond Joy, so if it were a big deal, I would have expected it to be addressed long before now. While the use of the plural almonds does create a sense of expectation, I’m not sure we also expect a half a coconut’s worth of shreds in there too, even though that’s also depicted in the artwork.
The Snack Pack, which I picked up at the 99 Cent Only Store, as far as I was concerned, was a very good value. Eight of these smaller bars for only 99 cents. They have 80 calories each. The regular sized ones have 110 calories each. It’s pretty obvious that the Snack Pack, even with its decreased almond density is a far better deal than a single bar purchase.
Almond Joy has enjoyed a few alternative varieties through Hershey’s limited editions including Key Lime, Passion Fruit, Chocolate Chocolate and Toasted Coconut (my personal favorite over the classic Almond Joy).
UPDATE 9/30/2008: Almond Joy was briefly made with mockolate but after consumer feedback, Hershey’s switched back to the original chocolate formula.
POSTED BY Cybele AT 11:44 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.