Friday, May 26, 2006
I know this sounds really weird, but I’ve never had Airheads before. It’s not that I shunned them, but they really never entered into my field of view at all. Sure, they’re on the racks at the 7-11 and in assorted bags at Target, but I didn’t quite know what they were, and they never really
piqued my curiosity. But I’m probably alone in that and I probably should remedy it.
So imagine my delight when I came home from work and found a box of candy from Perfetti Van Melle (the company that makes both Airheads and Mentos). I’ve been corresponding with Pete in Marketing, but we’d never talked about sending me anything. I can only guess that I’m on a list because of my registration for the All Candy Expo. That is the BEST MAILING LIST EVER!
What was even more fun is the timing of one of their co-marketing pushes - a tie in with the new Pixar/Disney animated film, Cars. (The movie premieres today at the Lowe’s Motor Speedway and gets its full release on June 9, 2006.)
This packet of 6 Airheads bars has the regular flavors: Watermelon, Cherry, Blue Raspberry, Mystery White and also includes two new flavors - Mater Punch and Burnt Rubber. Okay, that last one doesn’t sound that good to me.
So, Airheads are planks of a chewy, taffy like substance. I’d always thought they were like LaffyTaffy or TangyTaffy, but they’re really not. Airheads are about 5” long and about 1” across and pretty thin.
Airheads are soft and pliable and have an easy chew that has a slight, sugary grain to it. They’re very flavorful and not unlike Mentos in their texture (also made by the same company). What’s nice is that it’s not sticky like I expected. There’s no worry about pulling out fillings.
Watermelon: juicy and tart. A little bit on the chemical side of the flavor, but it aroma is nice and sweet.
White Mystery: it tastes rather like green apple to me. Tart and fruity with a little floral note to it.
Cherry: sweet and tart with a strong dark cherry/woodsy flavor to it. Of course it’s not my favorite flavor, but I ate the whole thing. Imagine what cherry fans would think.
Blue Raspberry: surprisingly more complex than I thought. It’s got a nice tart and sweet thing going, but also a really good floral balance for the fruity berry flavors.
Mater Punch: Mater is one of the characters in Cars, he’s a rusted out tow truck, and I think Mater is short for ToMater ... maybe he used to be red. I was hoping he’d be tomato flavored. No such luck. He’s fruit punch flavored. Heavy on the citrus and whatever that “fruit punch” flavor is, it’s tangy and sweet but the smell is definitely chemical in origin.
Burnt Rubber: Yeah, I had no idea what to expect for this flavor - I was kind of hoping they went Bertie Bott’s and actually made a burnt rubber taffy. The bar was dark purple, almost black, but it was quite obvious that it was grape. It was like a sweet & chewy grape SweeTart.
Overall, the Airheads that I tried were pretty cool. Summer is tricky for candy, especially in SoCal where chocolate starts to get dodgy even in May. Taffies and other sugar candies are a good way to make it through summer with tasty treats that can stand the heat. The one flavor in their repertoire that I’m more interested in that wasn’t in the mixed bag is orange, so I’ll pick that up at some point. I don’t see myself buying these very often, but I wouldn’t turn one down.
Mentos has come out with some Sours that I suspect are rather similar to Airheads fruity flavors, so I’ll report back on that soon.
POSTED BY Cybele AT 6:31 am