Tuesday, July 10, 2007
3 Musketeers Mint with Dark Chocolate
Once upon a time the 3 Musketeers candy bar made sense. Back when it was first introduced in 1932 it was actually a set of Neopolitan bars. One was a vanilla fluff, one was a chocolate fluff and one was a strawberry fluff. In 1945 all three segments were switched to the chocolate fluff. Then sometime later (I think in the late sixties) it was formed into a single bar as we see it today.
The current 3 Musketeers bar is supposed to taste kind of like a malted milkshake. A chocolate outside and a chocolatey malted milk fluff inside. Though it’s not malty enough for me (and they long ago dropped that marketing aspect), the bar is very popular, especially among dieters who like the heft and satisfaction but lower fat (though it does still contain 260 calories at 2.13 ounces). The package even mentions that it has “45% less fat than the average of the Leading Chocolate Brands.” The commercials lately feature skinny women at the office and movies.
So that brings us up to today where 3 Musketeers is finally extending their line of bars, not by looking back to the glory days of Strawberry but forward to the cluttered field of Mint and Dark Chocolate.
The new 3 Musketeers Mint with Dark Chocolate is a very attractive set of bars. The package weighs significantly less than its chocolate progenitor at only 1.24 ounces but boasts two Musketeers inside. Dark Chocolate coating with an appealing and clean looking white fluffy filling. (I was afraid it was going to be pink or green or have sparkles.)
I rather like bars that come in smaller portions inside the pack. I like it in my Reese’s Peanut Butter Cups, I like it in my Goldenberg Peanut Chews and I think it was the right move for 3 Musketeers Mint with Dark Chocolate.
I’m not a huge consumer of 3 Musketeers, I prefer them in the miniature size but sometimes I’ll eat a frozen one. So with that in mind I bought two packages of the 3 Musketeers Mint and froze one.
The room temperature 3 Musketeers are nice. They have an easy bite and an appealing sort of spongy give like the regular 3 Musketeers. However, my first impression after the nice dark chocolate shell is SALT. Then comes a light hit of peppermint, but really it tastes salty to me.
So I went and found a York Peppermint Pattie, just to see what the salt content is on that (and figured, what the heck, I’ll take a photo of it and really compare the two candies). The 3M (I just can’t keep typing that long name) has 65 mg of salt (3% of your daily value) ... that’s 52 mg per ounce. The York Peppermint Pattie has 10 mg in a 1.4 ounce pattie ... that’s 7 mg per ounce. So let’s see ... that’s more than 7 times a salty.
Maybe that’s the new fad 3M is starting here. They’re going after the crowd that enjoys artisan sea salt caramels ... it’s the new rage ... salted mints! (Hey, it’s been working for Licorice for a long time!)
Okay, all that aside, I enjoyed the salty difference. It didn’t feel cloying and sticky like some peppermint creams can. There was a bit of a grain to the fluffed center (as there is with the regular 3M bar). But since I had the York PP sitting nearby, I had to have some of that as a side by side comparison. The YPP is smooth and has a very noticeable minty blast, much more noticeable than the 3M.
However, upon taking the 3M out of the freezer, I noticed that the salty flavor wasn’t quite as apparent and the actual cold supported the cooling mint quite well. Freezing it though does make the center a little tacky and chewy, not really a selling point for me.
So, if you like a really strong minted bar, this isn’t for you. It you dig a really subtle hit of mint and perhaps need to recharge with some electrolytes (salt) this may be a pleasant change. Also, because this bar weighs less than the regular 3 Musketeers, it’s only 150 calories but still really quite satisfying. (For reference the slightly heavier York Peppermint Pattie is 160 calories).
3 Musketeers Mint have egg whites in them so are unsuitable for vegans. They are Kosher though ... may contain Peanuts.
POSTED BY Cybele AT 9:33 am
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