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White Chocolate

Friday, February 23, 2007

KitKat Chocolatier (Strawberry & Green Tea)

image Yes, they’re back. I’ve got more KitKats. I’ve got soooo many KitKats. However, these are the only KitKats branded by an Iron Chef (Yasumasa Takagi).

The pair I’ll review today are from the Chocolatier line from Japan: Strawberry, Pistachio, Almond and Thyme. These have been around for a few months and as international KitKats go, they’re not that hard to get a hold of, as many eBay vendors, JBox.com and even Amazon seem to have them in stock. They come in a pretty little lift-top box (about the same footprint as a box of tissues) and hold 16 little individually wrapped fingers.

These are slightly smaller than regular KitKats, they’re actually the same size as those minis I tried after Christmas in the Dark Mint Chocolate.

This little morsel smells like milk and sugar. There’s only the slightest hint of strawberry in there, without the tangy berry bite, just a vague floral taste. The nutty flavors are also very subtle. I got no sense of the thyme whatsoever.

image

That’s not to say that it wasn’t nice, it wasn’t as sweet as some other white chocolate versions of KitKat, such as the Matcha, it’s just so refined it’s beyond me. As fruity KitKats go, I think I liked the Strawberry KitKat from Japan a bit better, mostly because it was more strawberry-y.

The second little box is Ujimaccha, Kinako, Ume by Patissier Takagi. That’s green tea, soybean and sour plum.

imageThese are also wonderfully pretty. Subtly green and sweet smelling with a little woodsy hit of tea and malt.

The sour plum hits me more as a salty taste, which is good to cut through the sweet white chocolate coating.

The packaging on these is very nice, it’s easy to have one or two little fingers and then reclose the box. It’s also great for sharing, people think it’s a really nice bit of candy I’m offering them. Of course the packaging might be a little extreme, it feels like I’ve eaten a lot when I have three and there’s a huge pile of wrappers next to me and I’ve eaten less than an ounce.

Sera at Candy Addict also had similar feelings in her review a few weeks ago.

See all KitKat reviews to date here. If you want to see all the KitKats (whether I’ve reviewed them yet or not) have a look at this Flickr set.

Name: KitKat Chocolatier: Green Tea & Strawberry
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: Nestle
Place Purchased: gift (thanks Amy!)
Price: unknown (~$3.75 retail)
Size: 100 grams
Calories per ounce: unknown
Categories: White Chocolate, Cookie, Nuts, United States, Nestle, KitKat

POSTED BY Cybele AT 6:57 am     Comments (9)

Wednesday, February 21, 2007

Naked Chocolate Maltballs

imageThis review is less about the malted milk balls and more about gratuitous photos of cross-sections of candy. I couldn’t resist.

These malt balls are Maple flavored and from Naked Chocolate in Philadelphia, PA. I don’t know that much more about them. In fact, I’m not even sure that they are Maple flavored, there’s no label on them that says one way or another, but they taste maple-y (or maybe pecanish?) and that’s good enough for me.

image

They’re stunning to look at from the outside. Wonderfully glossy, these milk chocolate covered balls have a secret inside, a second inner shell of dark chocolate. This may be where the flavor is.

The malted center doesn’t pack the malty punch that I usually look for, but the woodsy smell and taste along with the crunchy center was pleasant enough for me to eventually eat the whole package.

imageThese orange beauties are Pumpkin Spice. Again, I’m guessing here, because there were no labels. They definitely had a good pack of spice in them, some mellow nutmeg, a little allspice and a light hit of cinnamon & clove (not so much as to bother me).

The orange color took a while getting used to, as did the sweetness of the white chocolate (that looks orange). There were no pumpkin notes, but that’s okay with me (I’d already had my fill of Pumpkin KitKats before I got these).

image

I can’t say that I liked these as much as the maple ones, at least that’s what the evidence of me still having the Pumpkin ones around and no more Maple says. They do make my desk drawer smell fresh and woodsy. Perhaps it’s that the center of the ball isn’t malty but more like a graham cracker flavor. Which probably goes with pumpkin spices better but left me wanting my malt fix.

I’ve seen a lot of different flavored malt balls out there, peanut butter, espresso, toffee crunch, mint ... the list goes on and on. And though some of these iterations are good, they lack the malt delivery that I’ve come to expect in a sphere of chocolate with a crunchy center. So either I have to adjust my thinking about what I’m about to eat or I need to stop picking these up and hoping to get my malt on. Then they’re pretty good.

UPDATE: it looks like these are actually made by Koppers.

Related Candies

  1. Cafe Select Chocolate Coffee Trios
  2. Brach’s Fiesta Eggs
  3. Naked Chocolate Maltballs
  4. Jelly Belly Chocolate Malt Balls
  5. Mars Maltesers
Name: Naked Chocolate Malt Balls: Maple & Pumpkin
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: Naked Chocolate (Philadelphia)
Place Purchased: gift (thanks Susan!)
Price: unknown
Size: unknown
Calories per ounce: unknown
Categories: Chocolate, Malt, United States

POSTED BY Cybele AT 10:35 am     Comments (7)

Thursday, February 8, 2007

Pralines Leonidas

Leonidas is a classic Belgian chocolatier with a Greek name. They make a huge variety of chocolates (their website says 100) and sell at 1,400 shops around the world (many in airports). Their website also has photos and descriptions of all of their chocolates. I wish I’d known that when I got this huge box, I had no clue what was inside here.

image

No matter, it’s all good!

The Pralines Leonidas assortment has a narrow focus on all things hazelnut with a good balance of dark, milk and white chocolate. There were pralin?s, pastes, truffles, croquants, gianduja and even a marzipan or two. It wasn’t all noisettes, there was also a cherry paste and what I believe is a chocolate covered cherry (that red foil one which is the only thing in the box right now). Some had a nice tickle of rum or coffee tipped into them. There were different textures for the hazelnuts - from a thick paste to a near solid chocolate assembly.

image

Leonidas runs on the sweet side, but the nut flavors are awesome. The chocolate is smooth and mellow, don’t expect anything strong or vibrant here, just some old fashioned hazelnut goodness. Oh, and the box is pretty cool. It’s a long faux leather box with two lids, the outermost lid locks the box tight with a magnetic strip but when you open it you can still gaze at the chocolate inside through the plastic window on the inner lid.

I haven’t visited a Leonidas store in person (which is odd because there’s one within walking distance of my office), but I imagine they can fix you right up for Valentine’s Day. Personally, now that I’ve tried a wide variety of their product line, I’m going to stick with the dark chocolate items and perhaps try more of the fruit jellies (I actually liked the cherry paste quite a bit and think they’ll do a good job on the others).

Related Candies

  1. Dove Jewels
  2. Leonardi Cioccolatini
  3. CocoaVino
  4. Boxed Chocolates in Short
  5. Caffarel Chocolate Truffle Mushrooms
  6. Caffarel Gianduia 1865
Name: Pralines Leonidas
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: Leonidas
Place Purchased: gift (thanks Ernessa & Christian!)
Price: unknown
Size: unknown
Calories per ounce: unknown
Categories: Chocolate, Coconut, Nuts, Coffee, White Chocolate, Belgium

POSTED BY Cybele AT 12:47 pm     Comments (2)

Christopher Norman

This was another birthday gift last month and of the cache of sweet treats, I can say that this one was not a home run. I think it has less to do with the quality and presentation of the product than the simple fact that the flavor combo just isn’t to my liking.

imageThe box of 12 bonbons looks like little pom-poms in brown fluted cups. They’re called Coconut Snowballs which is pretty much what I would call them if asked. The package itself offers no explanation of what it is. The little card on the ribbon simply says, “An astonishing blend of provacative flavors created to arouse and stimulate the palate fo the most demanding client in the world ... you!”

imageEach little sphere starts with a white chocolate truffle cream, encased in a white chocolate shell and coated with coconut flakes.

They were creamy on the inside and had a good nutty bite and chew of coconut. They weren’t sickeningly sweet but the centers weren’t as smooth as I’d like, kind of grainy. Overall they were nice, but lacked an oomph that I don’t think these ingredients can provide.

I’m still curious about Christopher Norman’s other offerings and will pick them up the next chance I get (after I’ve finished all my other chocolates in my stash, of course). But the remainder of these will probably be given away.

Name: Christopher Norman Snowballs
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: Christopher Norman
Place Purchased: gift (from Dean & Deluca)
Price: unknown
Size: unknown
Calories per ounce: unknown
Categories: White Chocolate, Coconut, United States

POSTED BY Cybele AT 11:02 am     Comments (1)

Saturday, November 18, 2006

Ethel Holiday Assortment

Lest you think that my upscale chocolate heart is only in San Francisco, I was recently sent a box of ethel’s chocolate from Chicago by, you know, some of ethel’s peeps.

image

They sent along the new Holiday Collection, just in time for a Thanksgiving review. The sassy half pound + box includes four each of six flavors, all with a holiday sugar and spice theme.

imageCinnamon & Sugar -A dark chocolate shell with a cinnamon and sugar spiced butter cream. Though all the chocolates look a little “manufactured” to me because they were so crisp and regular, the tastes were definitely authentic with all natural ingredients as far as I could tell. The dark shell was silky smooth and mellow. It had a slight bitter bite with offset the supersweet but superbuttery center well.

imageCranberry - a milk chocolate shell with a cranberry buttercream center. I was surprised at how “cranberry” the center of this one looked when I bit into it. The buttercream has an immediate and sharp berry bite, but the heavily dairy milk chocolate balances is pretty well. Though the flavors feel realistic, milk chocolate doesn’t feel like a good match for cranberry, maybe it’s because the dairy flavors and the tartness of the cranberry make me think of spoiled milk.

imageDreamy White - I don’t know what this one is, I couldn’t quite figure it out from the brochure that came with it. As far as I can tell it’s white chocolate with a milk chocolate center. The center wasn’t up to the sweetness of the shell and felt a little greasy and flavorless.

imageEgg Nog - dark chocolate with a egg nog flavored white chocolate ganache. I’ve always been a sucker for egg nog, it’s like drinkable spiced butterscotch pudding. It’s usually too sweet as a drink and I used to cut it with milk (or sometimes half and half) but I love the nutmeg on top. The dark chocolate shell here combines wonderfully with the rum and spice of the center.

imagePecan Pie - a milk chocolate shell with a pecan and spice filling. This one worked surprisingly well. I was afraid with a milk chocolate outside it would be too sweet, but it’s not. The filling isn’t as sticky sweet as a real pecan pie is, this instead has a great pecan taste to it, with that nutty feel on the tongue and woodsy hit.

imagePumpkin Pie - white chocolate with a spiced pumpkin buttercream. As with the other pie chocolate this was surprisingly good. The buttercream wasn’t just those pumpkin spices (nutmeg, clove, cinnamon) but it also had that real pumpkin taste to it (pumkin is on the ingredient label) that gave it more of a custardy feel than a ganache.

Of the whole set it was just the Dreamy White that bugged me, the rest I ate without complaint with the first to be devoured Egg Nog, Pumpkin Pie and Pecan Pie.

ethel’s chocolate is part of the Ethel M company, which in turn is the upscale boxed chocolates company founded by Mars. The new line of shops and chocolate lounges are less fussy and perhaps more fun than the Ethel M company. Their aesthetic is spare but with a great deal of attention to detail and attempt at brand unification. The selection in this box bodes well for my actual visit to one of their Lounges (right now just in the Greater Chicago area and Las Vegas). Their other selections include traditional spherical Truffles, a set called American Pop which appears to take comfort candy to a new level, Cocktail which feature mixed drinks and wine, Fruit which contains chocolate and fruit combinations and Nuts and Caramel which appears to eschew walnuts, much to my pleasure.

If I can make an observation, it seems that many of the new chocolatiers are chefs of one sort of another. Instead of coming out of a candy manufacturing tradition or perhaps baking, I feel like there are more chefs out there dipping their toes into the chocolate pools. I don’t know if this was always so, or if it’s just the publicity machines make more of the culinary curriculum vitae of the creators. ethel’s chocolate creative voice is Jin Caldwell.

The price of ethel’s chocolates is kind of up there, at $27.00 for the assorted box of 24 pieces (8.5

lbs

ounces). More than See’s, less than CocoaBella or Vosges. I was pleased enough with this box to want to give the Nuts and Chews a go next time the opportunity presents itself. I also desperately want a chocolate lounge in my neighborhood.

Name: ethel's Holiday Collection
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: ethel's chocolate
Place Purchased: samples from ethel's
Price: $27.00
Size: 8.5 ounces
Calories per ounce: 143
Categories: Chocolate, United States, White Chocolate

POSTED BY Cybele AT 6:17 pm     Comments (12)

Saturday, November 11, 2006

CocoaBella “World’s Best Box”

Yesterday I told you about the Night of a Thousand Chocolates. Today it’s all about the “World Geatest Box of Chocolates” and the Artisan Picks of 2006 from CocoBella.

image

The box is interesting. It has a heavy focus on nuts with half of the offerings featuring nuts in them (hazelnuts as the top favorite).  Here’s the lowdown:

DSC05028r - Marquise de Sevigne Praline Noisette - France (Hazelnut paste enrobed in Chocolate) - mellow with a sweet and smooth paste center with a healthy dose of hazelnut but really not a sugary sweetness (or so it seemed).  It balanced really well with the thin coat of rich chocolate. The nicely toasted nut on top gives this candy my pick as the candy I would most like to wear as a hat.

DSC05038rMarquise de Sivigne Orange Amer - Belgium (Orange ganache in Dark Chocolate) - This one was fascinating. It tasted like orange juice - more like a whole orange than a caramel or ganache. It was kind of like the custardy filling of a lemon meringue pie (only orange) because of the tart bite to it. The mellow dark chocolate with its bitter bite pulled it all together.

DSC05025rKnipschildt Chocolatier Hannah - US (Liquid Caramel with Pink Hawaiian Sea Salt) - this one doesn’t look like much. I’d never had a Knipschlidt chocolate before, so I thought this would be interesting. It truly was. Lately I’ve been eating a lot of salted caramels and this one was interesting. The center was a soft, custardy caramel with a good rounded sugar flavor, maybe with a hint of molasses. The salt was not too much and did actually have a little mineral hint to it.

DSC05036rMichel Cluizel Vesuve - France (Madagascar Dark Chocolate Ganache) - A simple single origin dark chocolate truffle. It was soft and had a good mix of bitterness, acidity, dry finish with smoke and woodsy notes. I realized that my less than stellar experience with the Cluizel nibby bar last year should not dissuade me from trying more of their truffles.

DSC05019rCorne Port Royal Rocher Noir - Belgium (Hazelnut Praline in Dark Chocolate)  - another hazelnut chocolate, this one was more like a hazelnut halvah. It had an interesting crystallized texture. The nutty flavors combined really well with the shards of sugar, though I would have preferred a little more toasty caramel flavor to it. The chocolate was nice and mild and set off the sweetness really well. It was a good chocolate, but I don’t know if it’s among the best hazelnut chocolates I’ve ever had. (And I’m the girl who likes Perugina Baci.)

DSC05022rCharles Chocolates Almond Cluster - US (Lightly Salted Roasted Almonds in Milk Chocolate) - it’s not the most elegant looking piece of chocolate, in fact, there’s very little chocolate here at all. Everyone keeps going on about how nicely Chuck Siegel roasts his nuts, and though I agree, the milk chocolate just isn’t doing anything for me here. Too sweet. (Have no fear, I’ll say nice things about Chuck’s nuts in a few days when I get to that review!)

DSC05003rCary’s Toffee - US (English Toffee topped with Almonds) - I was surprised to see toffee there. I was also pleased. This generous bar has a wonderful caramelized scent with an immediate hit of butter. The toffee itself had a wonderful gentle cleave, breaking into shards when bitten. The dark chocolate really helped to bring out the darker smoke notes of the sugars. The extra nuts on top could stay or go as far as I was concerned, in fact, they kept falling off.

DSC04999rMaglio Tartuffini - Italy (Caramelize Dark Chocolate Almonds) - chocolate covered almonds rolled in cocoa. Simple. The nuts were more like the buttery

Carmona

Marcona ones I’ve had at tapas bars, and the different flavor of them and density of oils really set off the slightly salty zing of the cocoa outside.

DSC05009rChristopher Elbow Strawberry Balsamic - US (Strawberry Puree with Caramel and Balsamic Vinegar) - a lovely looking candy with an inventive design that really screams balsamic vinegar. But here goes ... I’m not fond of vinegar and chocolate. I’ve tried a few in the past year and maybe there’s one out there that will make me happy, but this one isn’t it. The center was a little too tart for me and the white chocolate a little too sweet. I think I would have preferred everyone compromising a bit in the middle. Perhaps a milk chocolate and a caramel with more butter to balance the acids.

DSC05015rChristopher Elbow Aztec Spice - US (5 Spice Blend with Ancho and Pasillo Chilis) - this one was lovely, one that I’ve actually had several of now. The spice is mellow and robust at the same time. I could make out the caramelized flavors of the roasted chilis and the cinnamon and allspice gave it a good woodsy boost.

DSC05006rChristopher Elbow Rosemary Caramel - US (Caramel infused with Rosemary) -  The caramel in here is the slow flowing kind with a slight grain to it and a strong infusion of rosemary. However, the white chocolate added no vanilla balance but a pure sweetness that just drowned out the balsam qualities. This chocolate with its eighties style gemtone brushstrokes of color gets my pick as the one that I would least like to wear as a hat.

DSC04993rValentino Framboize - Belgium (Whole Raspberry with Raspberry Buttercream) - I was really looking forward to this one. I have to say that it didn’t look very appealing to me, but the thought of a whole raspberry made me look past its bulging belly like a boa constrictor digesting an elephant. Aside from that, it was nice and floral with a really good raspberry flavor, but again too sweet for my tastes. I wanted more chocolate and less of the buttercream, I guess.

DSC04997rMarquise de Sevigne Creme Brulee - France (Caramelized Butter Ganache) - More like a praline than the custard I was expecting (like the Kee’s one I tried in NYC). Caramelized, a little grainy but rather light. Tastes a bit like coconut but not in a bad way. It kind of grew on my after I got past my expectations. It was more like the sugar crust of a creme brulee than the custard itself.

DSC04982rAmadei Supremo - Italy (Milk Chocolate Espresso Ganache) - simple and divine. I’d leave it at that, but the way I’ve laid out this page I kind of have to go on about each one the same amount. It’s not the prettiest one of the bunch, being from a rather common stock mold, but the milk and mellow ganache go well.

DSC04988rMaglio Stuffed Fig - Italy (Almond and Lemon with Fig) - when Michael Freeman was presenting the box and he got to this one I was just itching to bolt across the room to wolf one down. Billed as a dried fig stuffed with candied lemon and almonds, I was pretty much sold. Upon trying it was I in love with the figs and chocolate (as I’d already been downing the Trader Joe’s ones in my motel room earlier in the day) but didn’t get the lemon and almond notes I was promised. Don’t worry, I didn’t demand my money back. The dark chocolate was absolutely wonderful. I am surprised that I actually shared this with the neighbors (it’s pretty big and easy to cut into pieces) but I felt bad because someone pointed out that Amy spits out a lot of stuff I give her.

DSC04979rMichel Cluizel Champignon Caramel - France (Caramel Mushroom with Almond Praline Cap) - Were you wondering if I was saving the best for last? There actually aren’t in any particular order (I think the order I took the photos in). I didn’t know what it was, I think my mind was still on the fig thing when it was mentioned in the presentation. It looks like a mushroom. The stem is a wonderful firm caramel covered in mellow white chocolate. The cap is a little half-sphere cup of almond praline (like the florentine cookies) filled with a truffle ganache and then coated in chocolate. Genius. Cute and absoutely an incredible combination.

There was another walnut item in the box which I didn’t try.

On the whole, the box isn’t my favorite. However, after sampling the wares at CocoaBella, I know that Michael Freeman has good taste. I find boxed chocolates frustrating on the whole, because there’s usually such an assortment, as in this one, once you hit on a favorite you’ve eaten it and have to move on. The good thing is that it’s a great cross section of a lot of different chocolatiers that I probably never would have recognized before that are now on my “seek out” list.

So, my tip is, if you have the money, dive in and take a chance. If you don’t and you still want to explore, try the CocoaBella “Build a Box” feature on their website (or go into the store). The pre-selected boxes don’t actually tell you what’s in there but do have some good indicators (Dark Chocolate, Exotics, Milk Chocolate, Truffles and Wine Pairings). I think if I had to pick a box out for myself, I’d try either the exotics or the truffles.

POSTED BY Cybele AT 8:05 pm     Bay AreaCandyChocolatierReviewCharles ChocolatesMichel CluizelCaramelChocolateNutsWhite Chocolate8-TastyBelgiumFranceItalyUnited StatesComments (8)

Thursday, August 31, 2006

Kit Kat Matcha

imageGreen Tea (Matcha) KitKats from Japan have been around for a while, but it took me this long to get my hands on some. I couldn’t even find a single-serving bar so I had to buy this bag of miniatures. At over $6, it’s not something I’m likely to repeat for a mass produced consumer candy.

image

These little wafer sticks are covered in a white mockolate flavored with real green tea. The color of the coating is real, it’s a pretty shade of creamy green. It smells of sugar and the delicate scent of matcha. The layers are flaky and crisp, just like a KitKat ought to be. The mockolate coating is very sweet though, so the matcha nuances are lost until you reach a saturation point ... at about the second stick.

A little about matcha. Matcha is a style of preparing green tea that starts with preparing the tea leaves before harvest, where they are covered from the sun for a few weeks before they are picked. After drying they are ground into a fine powder to create the matcha. This powder is used to prepare the tea and unlike regular brewed teas, the hot water is added to the powder and it is not strained out. Think of it as the difference between coffee and cocoa. With coffee we brew the beans by passing hot water through the grounds. With cocoa we grind the beans very finely and add them to hot milk. You get more complex flavors when you consume the whole leaf.

While I found these enjoyable, they were a tad sweet, which covered up much of the green tea flavors. The white mockolate had more of a greasy consistency, since the ingredients go: sugar, vegetable oil, lactose, wheat flour, milk powder and the cocoa butter. The American label on the package may or may not be correct, as I found a huge discrepancy in the reported calories for them and I had to puzzle my way through the Japanese listing. Luckily numbers are universal.

I think these are limited edition, as they’re no longer on the Breaktown.com site, maybe someone can read that label and let me know. (Dont’ worry, these weren’t expired candies or anything, the freshness date said 01/2007 on it.)

Name: KitKat Mini Uji Matcha
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: Nestle
Place Purchased: Mitsuwa Marketplace (Little Tokyo - LA)
Price: $6.29
Size: 8.09 ounces
Calories per ounce: 160
Categories: White Chocolate, Japan, Nestle, KitKat, Limited Edition

POSTED BY Cybele AT 6:31 am    

Wednesday, August 23, 2006

M&Ms Line

There’s a favorite candy here in the United States, it’s called M&Ms ... or maybe they’re called M&Ms, I’m never quite sure about how to make implied plurals singular.

M&Ms are not unique, they have a similar candy product in the UK and other former parts of the crown called Smarties. And of course there are plenty of knock-offs, including Hersheyettes, Jots, Rocklets, Sun Drops and Garfield’s Chocobites. There are quite a few legends about how M&Ms and Smarties were invented, but suffice to say that they exist and that’s the important part.

image

Milk Chocolate M&Ms
imageYear Introduced: 1940
Mascot: smart-mouthed Red one (once voiced by Jon Lovitz, now Billy West)
What is it: milk chocolate center covered with a thin candy shell with a lower case “m” mark

You’re not crazy, they were once called Plain M&Ms, but in 2000 they shifted their name to Milk Chocolate M&Ms.

A little bit of trivia and history. The Ms in M&M stand for Forrest Mars and R. Bruce Murrie. Forrest Mars left his fathers candy company and partnered with Murrie to create the M&M. It took some help, which came from Murrie’s father, who ran the Hershey Chocolate company at the time. The technology behind the manufacture of M&Ms and even the chocolate itself came from Hershey’s factories. In the 60s Mars starting making their own chocolate and no longer needed to order it from Hershey.

Red M&Ms were discontinued in 1976 because of a scare with a food dye called Red Dye #2 (which was not used in M&Ms). At that time the colors in the M&M pack were: Green, Orange, Yellow, Light Brown & Dark Brown. The Red M&M returned in 1985, at first as part of the Holiday color mix then in the regular mix.

image

Peanut M&Ms
imageYear Introduced: 1954
Mascot: the dim-witted Yellow one (once voiced by John Goodman now J.K. Simmons)
What is it: A whole peanut center, a layer of chocolate and a thin candy shell with a lower case “m” mark

Overwhelmingly consistent in size, which is a credit to M&Ms production line choosing peanuts that are all the same size. The crunchy candy shell and slightly smoky tasting nuts combine well but overshadow the chocolate a smidge. But the chocolate provides a mellow sweetness and a creaminess during the final stages of chewing. I do get a bad peanut every once in a while, but usually not one every bag.

M&Ms were not a blazing success when they were launched, though they were well received. The trick for Mars was to figure out how to reach both their intended consumers (children) and the decision makers (parents). M&Ms were initially sold to the military during WWII, but Mars thought they were the perfect kids candy. Kids loved them, they just couldn’t convince their parents to buy them. It wasn’t until they hit upon their slogan, “melts in your mouth, not in your hands” that parents caught on that it was a less messy chocolate candy for kids. The rest is history.

image

Almond M&Ms
imageYear Introduced: 1988 (seasonal) 1992 (permanent)
Mascot: Blue (who looks about as dim as Yellow)
What is it: A whole almond covered in milk chocolate then a thin candy shell with a lower case “m” mark

Really, this is the perfect M&M, as far as I’m concerned. They almonds might not be top notch as they’re often small, but they’re fresh and crunchy and provide a good backdrop to the very sweet and slightly grainy chocolate.

image

Peanut Butter M&Ms
imageYear Introduced: 1990
Mascot: Green (those boots are made for walkin’ )
What is it: a little sphere of peanut butter inside a shell of milk chocolate and then a thin crunchy candy shell with a lower case “m” mark

These are very nice and satisfying, but I find them a little greasy and smoky tasting.

One of the interesting bits of trivia about M&Ms Peanut Butter is that there was a large lawsuit between Hershey & Mars when they first came out. Hershey accused Mars of trying to make them look like Reese’s Pieces - the packaging was the same color, the format of the bag, the type was in brown, etc. Now you’ll notice that the color is slightly shifted away from the Reese’s Orange (tm) to a reddish color.

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Crispy M&Ms
imageYear introduced: 1998
Mascot: Red and Orange
What is it: a rice-based crisp center covered in milk chocolate and a thin candy shell with a lower case “m” mark

The look of these is terribly inconsistent, which strikes me as a little odd since you’d think they’d have more control over how big the crisp centers are than peanuts. The colors also weren’t quite the same, the green was a little light and the red was a little thin looking. I wasn’t able to find the American Crispy M&Ms, so I bought some Canadian ones. So the chocolate on these is slightly more milky tasting, which is an interesting, malty complement to the crispy center. A little sweet, a little bland.

Dovetailing with the earlier issue with Reese’s & Peanut Butter M&Ms, you’ll notice that the Crispy M&Ms are positioned to rival the Nestle Crunch Bar, which is really all they are, a little Crunch bar in a shell. The light blue and use of the Red M&M echoes the Nestle Crunch colors.

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Dark Chocolate M&Ms
imageYear Introduced: 2006
Mascot: Green (voiced by Cree Summer in commercials - she’s reclining in this package)
What is it: darker chocolate center covered in a thin candy shell with lowercase “m” mark and sometimes “m dark”

These have a smoky and darker flavor than the milk M&Ms, but also a little note of coconut. The ingredients also list skim milk, milkfat and lactose, so I’m not sure how they’re considered “dark chocolate.” They’re gorgeously shiny and consistent, so consider me tempted when they’re sitting in front of me. There’s currently an additional reward of 2 million Dark M&Ms being offered for the return of The Scream.

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White Chocolate M&Ms “Pirate Pearls” (Limited Edition)
imageYear Introduced: 2006 (limited edition)
Mascot: Green (with black boots)
What is it: white chocolate covered in a thin candy shell with a lower case “m” mark and sometimes a little pictogram worked into it (cannon, crossed swords, ship, spyglass, skull and hook) that come in special colors (white, aqua, light yellow, cream)

Yup, white chocolate in a candy shell. They’re nice enough, but just too sweet for me. They’re okay when you eat them in combination with other M&Ms (especially the Dark ones), but I’m not sure I’ll buy these again and I won’t protest if they don’t end up as a permanent item.

Other versions of M&Ms over the years: Dulce de Leche (2001), Mega (still around), Minis (still around), Spec-tacular Eggs (seasonal), Mint (seasonal) and of course many color promotions and movie tie ins. Then there are other M’azing things done with them that I’ve never gotten on board with.

There has never been an M&Ms gum ... but I’m not saying it won’t happen.

Have you had enough of M&Ms? If not, check out these scans of knock-offs, Brad Kent’s wrapper collection (you’ll have to search for M&Ms to find them all), how they’re made, some more history, Candy Critic’s M&M Destruction Project, a Century of Candy Bars (there are pictures of M&Ms wrappers through the years) and if you’re still obsessed, join the M&M Collectors Club (they collect the merchandise, not the actual candies).

The product line gets a 9 out of 10. I might not like every variety, but they’re a great product and really do make snacking fun.

Related Candies

  1. Mint Crisp M&Ms (Indiana Jones)
  2. Skittles Chocolate Mix
  3. M&Ms Razzberry - Limited Edition
  4. Cherry Almondine M&Ms
  5. M&M Pirate Pearls
  6. Darth M&Ms

POSTED BY Cybele AT 6:26 am     CandyReviewMarsChocolateCookieLimited EditionM&MsNutsPeanutsWhite Chocolate9-YummyCanadaUnited StatesComments (80)

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Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.

 

 

 

 

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