Wednesday, November 02, 2005
Name: Fast Break
I’ve mentioned brand extension before. Mars has done this with M&Ms beautifully in the past ten years with the introduction of Almond, Crispy, Mint, Peanut Butter and now Megas. Reese’s is no exception (part of the Hershey family). The base of the Reese’s brand is Peanut Butter. You can’t make a Reese’s product without it, as far as I know.
I bought four of these new candy bars, this is the first of the reviews of them. The Fast Break. Yes, it’s like Breakfast, only backwards and two words. I’)m eating it for lunch. Hey! It does have a lot of protein in it for a candy bar! (5 grams.)
I’m a nut fan, as many of you know (except for walnuts, to which I’m sadly allergic) so Reese’s have always been a huge favorite of mine. The Fast Break bar package says that it has milk chocolate, peanut butter (duh) and soft nougats.
The soft nougats part confused me. Nougats? More than one? Apparently. The center of the bar is a crumbly log of salted peanut butter. Good roasted flavor and not too creamy so that it sets off the other textures well. The bottom of the bar is soft, bland, light colored nougat that might have a hint of cinnamon flavor in it (though it didn’t say so on the ingredients). Plain old vanilla nougat. The peanut butter log is on top of that, and then there’s a thin layer (you can’t see it in the photo) of a caramelly nougat that drapes over the two before the chocolate enrobement (I just like saying that word). It gives the whole thing a nice texture that things mix up well when you chew it. It has a little chocolately/caramelized taste to it.
It’s a good bar, really. I like the roasted flavors and how it isn’t too cloyingly sweet like a Snickers or Mars bar can be. It’s a good snack because of the salty taste, like a Payday bar is.
Rating - 8 out of 10
Thursday, June 23, 2005
Name: Reese’s Pieces Peanuts and Peanut Butter
Introduced last year, Reese’s Pieces Peanuts and Peanut Butter are a natural evolution of Reese’s Pieces (which have been around since 1978 ... why didn’t they do this sooner?).
They’re just Reese’s Pieces with a whole peanut at the center. The colors are the same RP colors, except for some reason they don’t quite have the consistent sheen to them, they’re slightly speckly. I don’t think it’s bad for the flavor or anything, they just aren’t as pretty as they could be.
I bought these at Target in a “theater box” and they’re a pretty good deal at 89 cents. I’ve not seen them in smaller bags anywhere. Actually, until I saw them at Target I didn’t even know they existed. The Reese’s site says that they’re a limited edition. Reese’s seems to be trying out a lot of different variations on their products lately, the inside out peanut butter cup, the white chocolate peanut butter cup and the Swoops. I still prefer just plain old Reese’s Peanut Butter Cups. Not just for the nostalgia, but it was just a great combo and sometimes you get it right the first time.
I always found regular RPs just a little too artificial in the peanut butter part, a little too sweet, a little too creamy. Well, that an all the hydrogenated oils. Where these succeed is the pure peanut taste of a real peanut in the center. It really balances out the greasiness of the RP filling and makes a nice combo. I’m still not likely to buy these over Peanut M&Ms for movie snacking, but I’m not sorry I tried them. If I went to the theater and these were available, I might pick them up. Unless they were like, $3 a box, which they’d probably be. Then I’d regret not sneaking them in.
The other thing is that the name is just too long.
Rating: 7 out of 10
Friday, May 13, 2005
Name: White Chocolate Reese’s
Someone left the peanut butter cups in the sun and they got all bleachy white.
I think this was a brilliant idea. First, I love Reese’s. Mostly I love the miniatures, the ratio of chocolate and peanut butter is ideal and there’s less of that “hold it by the edges so you don’t get chocolate on your fingers” thing.
My biggest problem is that I like white chocolate in concept. I like the idea of just the buttery smoothness of chocolate without the cocoa to it. But white chocolate is never like that. Instead it’s like sugarwax. And it smells like fake vanilla, which always reminds me of Easter. However, I think the White Chocolate Reese’s uses this to its advantage.
Because the peanut butter is more savory than sweet, it really cuts the oversweet of the white chocolate and makes an excellent mix of flavors. The scent of vanilla mixed with the nuts and slight grain of the peanut butter is a nice combo.
I’ll probably not buy the cups again, but I’m kind of curious about the ratio in the miniatures they mention on the Reese’s website. And here’s a weird comment, I think they should have put them in white cups instead of brown ones. The color combo just makes the white chocolate look dingy.
Rating: 7 out of 10.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.