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Mockolate

A faux chocolate product that contains some but not all the components necessary to be considered true chocolate. Mockolate is most often missing cocoa butter, which creates a frustrating illusion of chocolate but little of the taste or mouthfeel.

Thursday, January 6, 2011

Cinnabon Pecan Clusters

The Cinnabon Confection Family (not a drop of chocolate among them)There are some candies that sound like fantastic concepts. Even new readers to Candy Blog know that I would favor any confection made of caramel, pecans and cinnamon. About five years ago Cinnabon, the little bakers of fresh cinnamon buns in malls, licensed their flavor and name for a line of candies made by Standard Confectionery Company. Standard is known for their GooGoo Clusters, so it’s no surprise that this line features various iterations of the ingredients all in the plopped cluster shape.

Back in 2006 I went to my first candy trade show, the All Candy Expo in Chicago. This was my first experience with “tasting everything”. This was an amazing time where I could keep an open mind and take small bites or samples of items that I probably wouldn’t consider buying for whatever reason. Most was exactly what I expected, but there were some surprises (both good and bad). I learned quickly that even in small bites there were things that demanded to be spit out. While there I spit three things out. The first was the Cinnabon Cinnamon Pecan Caramel Cluster.

What I didn’t know when I ate that sample was the actual description of this item: Rich Makara Cinnamon Caramel Topped with Crunch Glazed Pecans and Toffee Bits, Drenched in Milk Chocolatey Goodness. You already know where this description went awry ... in fact this might have been the item that mobilized me for the fight against anything that referred to mockolate “goodness”. I’d go so far as to call it “evilness.”

Years went by and I tried them again and had a similar reaction to the overly sweet, strangely grainy and waxy confection. Yes, the cinnamon notes were fantastic, but air freshener smells fantastic, that doesn’t make me want to eat it.

Cinnabon Cinnamon Mousse Pecan ClusterI saw the candies again at the 99 Cent Only store again and I figured if they’ve been on the market this long, there must be something I’m missing. So I bought the two varieties they had on hand.

The Cinnabon Cinnamon Mousse Pecan Cluster says it’s Rich Makara cinnamon mousse topped with crunchy glazed pecans and toffee bits, drenched in dark chocolatey goodness. My spell checker knows that chocolatey isn’t a word, and I know that it isn’t chocolate.

The packaging is nice, it has an accurate image on the front and I actually liked the little swirly bun designs on the edges of the wrapper. The pieces are 1.5 ounces (about 2.5 inches in diameter), which I think is a nice portion for candy, in this case it clocks in at 180 calories.

Cinnabon Cinnamon Mousse Pecan Cluster

My candy had a slight bloom on the top, not bad, just a light haze in some spots. The lumpy shape gave me hope that there were plenty of these glazed pecans.

I don’t know what Makara Cinnamon is. I’ve looked it up and can’t actually find that there is a real thing, it’s just like the Colonel’s 11 Herbs & Spices, a proprietary blend of some sort. Its mystery aside, the cinnamon does smell good. It’s a tantalizing blend of woodsy notes, a sort of heady volatile oil similar to menthol and a warm resin. The patties have a nice bite and texture. The mockolate coating is marginally flavorful, it’s overpowered by the cinnamon but the texture is smooth enough once it melts. The center of the patty is a sort of soft fudge that tastes kind of like the sweet center of a pecan pie, but a little more grainy. The pecans are nicely glazed with a sugary coating that gives them a salty crunch. Other than that hit of salt though, the whole thing is sickly sweet and quickly made my throat sore.

Cinnabon Cinnamon Cream Pecan ClusterThe second version I tried was the Cinnabon Cinnamon Cream Pecan Cluster.

This version comes in a white wrapper and is easy to distinguish from the other versions. It also reminds me that Cinnabon has the flavor that warms the soul.

The description on this one is Rich Makara cinnamon cream topped with crunchy glazed pecans and toffee bits, drenched in white chocolatey goodness. Now, I get how the dark one can claim some sort of “chocolatey goodness” since it does have some cocoa solids in it. This product has not one gram of cocoa content whatsoever. It can’t be like chocolate because there’s nothing that’s even chocolate adjacent about it.

Cinnabon Cinnamon Cream Pecan Cluster

Even the color of the white confection coating is odd, it’s not at all like white chocolate, which has a yellow cast and a translucent quality. It’s opaque, like a primer coat.

It does smell smooth and buttery though, and I loved the way the fake butter smell combined with the Makara cinnamon, in that way that actual Cinnabon kiosks can draw you in.

Again I liked the glazed pecans - they were small but had a salty crunch. The white coating was sweet and had a less convincing melt than the truly chocolatey one. There are toffee bits advertised in both of these, but I noticed that they’re more like corn flakes (rice flour is listed as an ingredient)

Sweet, strange and unreal. I don’t mind candy that becomes fantasy - but this was just a poor imitation of real things that could be fantastic. Call it the uncanny valley of candy.

If you’re a fan of candles instead of candy, well this is the stuff for you. If you’re looking for something that emulates the fresh baked Cinnabon experience, I’d say stick to your memories of that and wait for the real thing.

Candy Addict gave them a marginal review as well but Jim’s Chocolate Mission raved about the Cream version and the Mousse plus Rosa tried the Pecan Roll

Related Candies

  1. Russell Stover Assorted Wrapped Chocolates
  2. DeMet’s Turtles: Pecan & Cashew
  3. See’s Cinnamon (Hearts & Lollypops)
  4. Koeze Cream-Nut Dark Chocolate Peanut Butter Cluster
  5. Chocolate Dipped Altoids
  6. Charleston Pralines
  7. GooGoo Cluster

POSTED BY Cybele AT 5:15 pm     CandyReviewStandard Candy CoCinnamonMockolateNuts4-BenignUnited States99 Cent Only StoreComments (5)

Thursday, December 23, 2010

RM Palmer Peppermint Patties

I’ve often made fun of R.M. Palmer as a maker of horrible candy. I do my best though to keep an open mind whenever I approach a candy from them that I’ve never had. Sometimes I’m rewarded.

RM Palmer Peppermint Patties

I picked up their Peppermint Patties since they were on display as a “great value” at RiteAid. It was only $1.00 for a 5 ounce bag of individually wrapped patties. Each little pattie is about 1.5 inches in diameter.

They’re molded instead of enrobed, which is kind of odd. (More like the Russell Stover version I mentioned last week in construction than the Haviland.) The molding has ripples on it to make them look liked they’ve been enrobed, but it’s easy to tell around the edge that they’re made in a mold. (And they look nothing like the image on the package, which I seem to have lost.)

The big difference between these and most other peppermint patties is the coating. This is not chocolate, it’s mockolate. The first ingredient on the list is sugar and the second is partially hydrogenated vegetable oil (palm kernel, coconut and/or palm oil). It’s really evident upon biting into them. The coating has a decent melt and the whole thing has a cool and fresh minty scent. The cocoa flavors are just that, plain old cocoa, like I’m eating that paste that you make with water and hot cocoa mix, not actual chocolate. The minty center is creamy and smooth and has a very subtle flavor, almost like peppermint bubble gum instead of a strong breath mint style.

Since there’s more coating than filling, these are very high on the calorie count for a peppermint pattie. York Peppermint Patties are about 115 calories per ounce, which is great for a product that contains real chocolate. These clock in at 152 calories per ounce. For that you can have an actual chocolate truffle (sure, it’ll cost more) and enjoy the real fats instead of this partially hydrogenated artery clogging crud.

They’re not horrible, they’re just not that good. I don’t plan on finishing the bag.

Related Candies

  1. Russell Stover Assorted Wrapped Chocolates
  2. Haviland Dark Chocolate Covered Thin Mints
  3. King Leo Dark Chocolate Crunchy Patties
  4. Sunspire Peppermint Pattie
  5. Manhattan Chocolates Dipped Mint Cremes
  6. Christmas Mint Round Up
  7. Junior Mints Deluxe


Name: Peppermint Patties
    RATING:
  • SUPERB
  • YUMMY
  • TASTY
  • WORTH IT
  • TEMPTING
  • PLEASANT
  • BENIGN
  • UNAPPEALING
  • APPALLING
  • INEDIBLE
Brand: R.M. Palmer
Place Purchased: Rite Aid (Vermonica)
Price: $1.00
Size: 5 ounces
Calories per ounce: 152
Categories: Candy, R.M. Palmer, Kosher, Mints, Mockolate, 5-Pleasant, United States, Rite Aid

POSTED BY Cybele AT 1:48 pm     CandyReviewR.M. PalmerKosherMintsMockolate5-PleasantUnited StatesRite AidComments (8)

Tuesday, December 14, 2010

La Higuera Rabitos Royale (Chocolate Truffle Filled Figs)

Rabitos RoyaleFor years I’ve seen references to La Higuera Rabitos Royale. They’re a decadent creation, a whole fig is dried and then stuffed with a brandy infused chocolate ganache, then the whole thing is dipped in another layer of chocolate.

The box is big though weighs very little. It’s an elegant 7 inch square with an appealing photo of the freshly dipped figs against a black background and then a sparely designed front that describes the product.

We select the best mediterranean [sic] figs, we stuff them with our truffle cream, we cover then with a thin layer of chocolate and then ... you get the most delightful experience..

I’ve seen them in cheese shops from time to time, but I’m hesitant to buy fresh chocolate products there as I’ve had a few bad experiences in the past and these are often very expensive (about $10 for a box of 9 figs). So when I saw them at Trader Joe’s for only $7, I figured this was the time to try them.

Rabitos

Inside the sleeve of the box is a tray that holds each individually wrapped bonbon. It’s a lot of packaging, but I understand the impulse to seal each one up, as the alcohol in infused chocolates can easily evaporate on store shelves. The package also warns that the nature of the real fig means that there might be some bloom on the product but that it would still be tasty and edible.

Rabitos Royale

The little matte silver mylar protects the candies well, all were uncracked, though all had a few little moisture bloom speckles. (It looks more like sugary moisture is migrating from the filling instead of the cocoa butter moving out of the chocolate itself.) One of the things I noticed on the ingredients list is that the chocolate coating has a little fractionated vegetable oil in it, so it’s not a true chocolate shell. I didn’t notice that it affected the flavor profile or the texture. They smell sweet and woodsy with a definite brandy note to them. The pieces are firm but give way to a bite very easily. If they’re cold then the shell can crack a little, but at warmer room temperatures (in the 70s) they’re soft and the chocolate coating sticks. I like to bite mine in half.

The ganache center is strongly alcoholic - brandy liquor is the third ingredient in the filling after cream and glucose syrup. The brandy mixes well with the deep leathery and raisin flavors of the fig. The ganache is smooth and melts easily in the mouth. The chocolate shell is a thin veneer, so all it’s really doing is holding it all together, so I mostly forgive the splash of oil in there.

These are quite good and I found one or two to be more than satisfying. But it helps that the packaging is a little daunting, so I didn’t find myself eating the whole box at once like I might if they were just in fluted cups.

I don’t think you have to like figs to enjoy these, but it certainly helps. The seedy part of the figs aren’t a textural element, just the deep berry flavors of the dried fruit, which is pretty soft after being stuffed with liquor & cream. I liked that it wasn’t honey-sweet like some glace fig products can be. The chocolate is good quality and the rest of the ingredients are top notch - the chocolate flavors are well matched with good berry, woodsy and a little smoky note to them.

They’re a nice hostess gift though may present an etiquette problem as she may not want to share them with everyone. I don’t see myself picking these up often, but for an intimate cheese course or small treat after a meal with coffee they’re just the thing to replace a heavy dessert. I don’t begrudge the price, I imagine there’s a lot of labor involved in stuffing actual real figs, but they’re still expensive and hard to rationalize for more than the most special occasion or recipient.

Related Candies

  1. Eat with your Eyes: Compartes Glace Fig
  2. Doulton Liqueur Chocolates (Cointreau & Teacher’s)
  3. Bouquet of Fruits Vinyeard - Wine Filled Chocolates
  4. 3400 Phinney: Fig, Fennel & Almond and Hazelnut Crunch
  5. Trader Joe’s Figments
  6. Figamajigs


Name: Rabitos Royale
    RATING:
  • SUPERB
  • YUMMY
  • TASTY
  • WORTH IT
  • TEMPTING
  • PLEASANT
  • BENIGN
  • UNAPPEALING
  • APPALLING
  • INEDIBLE
Brand: La Higuera
Place Purchased: Trader Joe's (Silver Lake)
Price: $6.99
Size: 5.01 ounces
Calories per ounce: 100
Categories: Candy, Trader Joe's, Chocolate, Mockolate, 8-Tasty, Spain

POSTED BY Cybele AT 12:43 pm     CandyTrader Joe'sAlcoholChocolateMockolate7-Worth ItSpainComments (4)

Monday, October 11, 2010

Cadbury Flake

Cadbury FlakeThe Cadbury Flake has been made for 90 years by Cadbury and has a clever little story to go with it. The story goes that a line worker in the Cadbury factory noticed that the over-run of the one their molds made little folded sheets of chocolate that was a tasty way to eat the chocolate. They’re billed as The crumbliest, flakiest milk chocolate..

I’ve had a few of the Flake bars over the years and never quite understood them (and preferred the versions that were dipped in chocolate). They seemed chalky and sweet but not chocolatey. So I thought I’d give it another try. I got a hold of a very fresh bar (expires February 2011).

The ingredients are similar to all of the Cadbury’s UK milk chocolate offerings. This bar was made in Ireland and contains: Milk, sugar, cocoa butter, cocoa mass, vegetable fat, emulsifier, flavoring. Milk solids are listed at 14% and the cocoa solids are 25%. So it’s a lot of chocolate and milk ... but there’s also a little bit of vegetable fat in there, which by United States FDA standards means that this doesn’t qualify as real chocolate.

Flake

Again, I’m coming to this bar with an outsider’s perspective. I didn’t grow up with it and I’ve never seen any advertisements for the bar. So taken at face value, the idea of a bar made of chocolate shavings is interesting, I like it when I find a pile of chocolate shavings on my dessert. The reality of the bar isn’t quite as attractive. It reminds me of elephant skin. It’s about six inches long and holds together well.

It smells a bit like cheesecake instead of milk chocolate. The dairy tang is like yogurt or cream cheese. It’s a bit crumbly upon biting, but not as bad as I’d feared. The texture is soft and chalky, but not quite fudgy. It dissolves more than it melts. It’s not sticky sweet, I think the milk notes cut that, but the cocoa isn’t quite as apparent for such a high cacao milk chocolate (as far as American chocolate goes for comparison).

The crumbly texture doesn’t feel decadent or indulgent to me, it just feels old or stale. The sour note to the milk wasn’t pleasant (though I can imagine becoming acclimated to it).

The bars are marketed as a low calorie, highly pleasurable experience. But they’re hardly low in fat, they’re about normal at 150 calories per ounce for chocolate, it’s just the portion that’s small at only 1.13 ounces per bar.

Flake PralineThe Cadbury Flake Praline is similar to the classic Flake, except it sports 7% hazelnuts. It’s also partially covered in chocolate.

This bar is just a little shorter than the plain version, about 5 inches. It’s also made in Ireland.

Flake Hazelnut Praline

The scent is a little nuttier, but still have the dairy note. This one also had a little more cocoa to it.

The bite was softer and the hazelnut was immediately apparent. There were little hazelnut bits and a nice roasted flavor overall. It seemed a bit moister and a bit fudgier ... but it also felt sweeter. So much so that my throat was seared by it after consuming half the bar.

I understand that these bars are remarkably different than others, but it’s just not something that appeals to me. The dryness just takes away all the fatty mouthfeel for me. I’m not keen on the fact that they’re not real chocolate, considering how expensive they are in the States, for that money I’ll get something that really pleases me.

Related Candies

  1. Nestle Aero 70% Dark
  2. Elite Aerated & Lotte Airs
  3. Cadbury Twirl and Snow Flake
  4. Flake Dipped
  5. Aero


Name: Flake
    RATING:
  • SUPERB
  • YUMMY
  • TASTY
  • WORTH IT
  • TEMPTING
  • PLEASANT
  • BENIGN
  • UNAPPEALING
  • APPALLING
  • INEDIBLE
Brand: Cadbury
Place Purchased: Mel & Rose Wine & Liquor
Price: $1.50
Size: 1.13 ounces
Calories per ounce: 150
Categories: Candy, Cadbury, Mockolate, 5-Pleasant, United Kingdom


Name: Flake Praline
    RATING:
  • SUPERB
  • YUMMY
  • TASTY
  • WORTH IT
  • TEMPTING
  • PLEASANT
  • BENIGN
  • UNAPPEALING
  • APPALLING
  • INEDIBLE
Brand: Cadbury
Place Purchased: Mel & Rose Wine & Liquor
Price: $1.50
Size: 1.32 ounces
Calories per ounce: 155
Categories: Candy, Cadbury, Mockolate, Nuts, 5-Pleasant, United Kingdom

POSTED BY Cybele AT 4:45 pm     CandyCadburyMockolateNuts5-PleasantUnited KingdomComments (12)

Monday, September 27, 2010

Whitman’s Candy Corn Marshmallow

Whitman's Candy Corn MarshmallowMost of what I love about Halloween is the tradition. But sometimes I do like to see a bit of novelty thrown into the mix. Earlier this year I saw that Whitman’s, makers of the famous Whitman’s Sampler boxed candies, started making holiday novelty candies. Their first entry for Easter was a series of pastel confection coated marshmallows. Their entry for Halloween is similar, a candy corn shaped Marshmallow covered in Halloween Pastelle.

The candies are sold individually wrapped, I found mine at RiteAid but I also saw them at Walgreen’s. Each piece is an ounce and comes in a simple cellophane sleeve with a decorative Halloween black & orange border. At fifty cents each it wasn’t hard to take a gamble on them.

Whitman's Candy Corn Marshmallow

The construction is simple. It’s a rounded triangle of soft, almost gooey marshmallow covered in a white confection. The coating is orange and yellow and frosted in the form of a piece of candy corn. Of course it’s missing a whole stripe, which was a bit disappointing. But the shades and ratios of the colors that they do have are dead on good mimics.

Whitman's Candy Corn Marshmallow

This is pure sugar with scant other ingredients to break up the sweetness. The “pastelle” coating has a good snap like a white chocolate but no other flavor - no milky notes, no vanilla. It’s smooth enough though that it creates a bit of a creamy container for the marshmallow. Since this was exceptionally fresh the marshmallow was moist and fluffy, though also a bit sticky. It melts into a fluffed cream instead of a latexy marshmallow. It’s less sweet than the coating, but on it’s own it’s still throat searing.

It’s cute to look at and of course quite economical as far as Halloween-themed edible decorations go. While I found the Easter ones a little off-putting because part of me wanted them to be flavored, this one actually reminded me a little of candy corn. Not enough to make me buy it again.

Related Candies

  1. Whitman’s Marshmallow Eggs & Carrot
  2. Puffy Candy Corn
  3. Halloween Dots: Bat, Candy Corn & Ghost
  4. Private Reserve Russell Stover and Whitman’s Reserve
  5. Brach’s Chocolate Candy Corn & Halloween Mix
  6. Candy Corn Kisses
  7. Whitman’s Sampler Tin


Name: Marshmallow Covered in Halloween Pastelle
    RATING:
  • SUPERB
  • YUMMY
  • TASTY
  • WORTH IT
  • TEMPTING
  • PLEASANT
  • BENIGN
  • UNAPPEALING
  • APPALLING
  • INEDIBLE
Brand:
Place Purchased: Walgreen's (Echo Park)
Price: $.50
Size: 1 ounce
Calories per ounce: 110
Categories: Candy, Halloween, Whitman's, Marshmallow, Mockolate, 4-Benign, United States, Walgreen's

POSTED BY Cybele AT 7:14 pm     CandyHalloweenWhitman'sMarshmallowMockolate4-BenignUnited StatesRite AidComments (4)

Thursday, August 12, 2010

Cloetta Kex Choklad

Cloetta Kex ChokladSweden’s best selling confectionery product is available at Ikea stores around the world: Cloetta Kex Choklad.

Kex was introduced in 1921 as Five O’clock but was renamed Kex around 1941. Kex, in Swedish, means simply biscuit (or cookie to Americans). The Kex line from Cloetta is pretty extensive with all sorts of chocolate covered cookies and biscuits. But the chocolate covered waffle crisps are by far the most popular. Even the regular Kex comes in a few variations, currently it’s available in milk chocolate, dark chocolate and a summer raspberry version.

The reach of this bar must be pretty wide, there are 18 translations of the ingredients on the back of the package. (Probably more of a testament to Ikea than Cloetta.)

Kex

The bar is a nice size, 13 grams (.46 ounces). They’re flat and thin, about 2 1/3” long and 1 1/4” wide. So it’s like a snack size version in the bag. The ingredients say that it’s a chocolate flavored coating, but as far as mockolate goes, it has real cocoa butter just an additional bit of vegetable oils (palm and/or shea nut oil).

They smell milky, again, the ingredients say that milk is the second ingredient in the chocolate flavored coating. The wafers are light, airy, very dry and crispy. They filling between them is hardly noticeable. There’s a light malt note to the bar and a strong dairy component. The cocoa is barely discernible as a flavor but the texture of the coating is creamy and smooth. Since the cookie is front and center and the coating is really just there to contain it all, it’s more like a cookie than a candy.

They’re mildly addictive. I held back five for review and shared the rest with coworkers and found that I ate my five without realizing it. However, I didn’t find them wholly satisfying. The chocolate wasn’t chocolatey enough, which I guess is why I kept eating. (Clever!)  The Tunnock’s (yesterday) was a bit more filling but still not quite what I wanted either. (Yes, it’s the Q.bel bars that I crave at this point.) But I see why these are so popular in Sweden and at Ikea.

Related Candies

  1. Glutino Gluten Free Dark Chocolate Candy Bar
  2. Q.Bel Double Dark Chocolate Wafer Bar
  3. Trader Joe’s Milk Chocolate Hazelnut Delights
  4. KitKat Inside Out
  5. Cajeta Elegancita
  6. Tadelle


Name: Kex Choklad
    RATING:
  • SUPERB
  • YUMMY
  • TASTY
  • WORTH IT
  • TEMPTING
  • PLEASANT
  • BENIGN
  • UNAPPEALING
  • APPALLING
  • INEDIBLE
Brand: Cloetta
Place Purchased: Ikea (Burbank)
Price: $1.69
Size: 5.82 ounces
Calories per ounce: 145
Categories: Candy, Cookie, Mockolate, 6-Tempting, Sweden

POSTED BY Cybele AT 1:47 pm     CandyCookieMockolate6-TemptingSwedenComments (2)

Friday, May 28, 2010

Nestle Butterfinger Snackerz

Butterfinger SnackerzNew Nestle Butterfinger Snackerz are crispy bite-size candies with a smooth Butterfinger-flavored center.

They come in a rather petite package, it weighs only 1.28 ounces, which is a pretty remarkable difference compared to the standard Butterfinger bar which clocks in at 2.1 ounces. Of course that does mean that there are fewer calories per serving, here a bag is only 170 calories (133 per ounce) while a bar is 270 calories (129 per ounce).

The package is a simple pouch, a little taller than a bag of M&Ms and in a bright yellow and orange with blue accents.

Butterfinger Snackerz

The Snackerz look every bit as appealing as the actual Butterfinger bar. They’re a bit chalky and smell like sugar and fake butter. They’re about 1.25 inches long and .75 to 1.00 inches wide. They’re decorated with little zags of orange icing confection. They’re an irregular puff shape, there’s a little pocket of Butterfinger creme in there.

Butterfinger Snackerz

The crunch is like a sweet version of Fritos or a breakfast cereal. Inside the sweets, salty and buttery flavored cream has a little hint of roasted nuts. The cereal and peanut butter combination is fun and different enough. The mockolate coating is a joke, it’s fresh so there’s no hint of rancid cocoa or anything that I get from Butterfingers now and then. But there’s no rich cocoa to go with it.

A few years ago I tried something called Butterfinger Stixx, which were a little wafer tube filled with a similar creme, but the difference there was that they were covered in real milk chocolate. That was a great idea. This is mediocre at best ... a smaller portion than most candies offer at this price but sub par ingredients.

After seeing what Nestle did with the Wonka line to create products with better ingredients, this is just plain disappointing. I know they can do better.

Made in Mexico, no Kosher statement on the package.

Related Candies

  1. Baby Ruth Crisp & Nestle Crisp Bars
  2. ReeseSticks (Revisit)
  3. Whoppers Reese’s Peanut Butter Flavored Candy
  4. Twix PB
  5. Butterfinger Stixx


Name: Butterfinger Snackerz
    RATING:
  • SUPERB
  • YUMMY
  • TASTY
  • WORTH IT
  • TEMPTING
  • PLEASANT
  • BENIGN
  • UNAPPEALING
  • APPALLING
  • INEDIBLE
Brand: Nestle
Place Purchased: sample from Sweets & Snacks Expo
Price: $.89 retail
Size: 1.28 ounces
Calories per ounce: 133
Categories: Candy, Nestle, Cookie, Mockolate, Peanuts, 4-Benign, Mexico

POSTED BY Cybele AT 6:46 pm     CandyReviewNestleCookieMockolatePeanuts4-BenignMexicoComments (10)

Tuesday, May 11, 2010

Tjerrild Flicks

FlicksFor over eighty years folks enjoyed a simply little candy called Flicks. They were disks of chocolate (or mockolate) like large chocolate chips sold in foil wrapped tubes. Great for munching at the movies or sharing with the kids.

They were originally made by Ghirardelli starting in 1904 and over those decades they never changed. Seriously, never altered the manufacturing equipment at all. So it shouldn’t be much of a surprise that eventually the machines broke down and couldn’t be easily repaired. Instead of developing a new process Ghirardelli simply stopped making them. But folks missed them, so after sitting idle, in 2004 the Tjerrild family bought the trademark and rights to the candy and set about repairing the old machines. Though the actual machinery is no longer in Racine, Wisconsin, but now in Fresno, California - they still use the same Ghirardelli mockolate formula.

The package is simple. It’s a cardboard tube covered in foil that wraps around and into the ends to close them up. Then they’re covered in plastic wrap to protect the freshness. (I believe they’re change it this year and putting the candies inside into a plastic baggy and getting rid of the overwrap.) The tube is about 5.25 inches long and about 1 inch in diameter, about the same as half of a paper towel core. The foil comes in four colors, for no particular reason I guess: red, blue, gold and green.

Sugar, fractionated palm kernel oil, non fat milk, milk, cocoa, partially hydrogenated palm oil., cocoa processed with alkali, sorbitan tristearate, soy lecithin, salt, artificial flavors.

Flicks

I admit that I’ve been hesitant to review these. I’ve had Flicks before, probably 30 years ago and recall them being cheap tasting (even then I knew the difference between real chocolate and substitutes). But enough people were pining for them that they were brought back after 15 years out of production, so the narrative of something being brought back from the dead is compelling.

The disks are between 1/2 and 3/4 of an inch in diameter.

The pieces don’t smell like much at all and look rather waxy. The texture at first isn’t very encouraging, it’s waxy and immediately gives off sweet and powder milk notes. But then it gets a little creamier as it melts, it’s a little malty, a little bit of salt in there. It’s very sweet. They’re not so much a chocolate as a simple kind of mockolate tablet. I can’t say that I love them, but didn’t mind eating them as much as I thought.

Overall, I have very little interest eating these when there are so many better things I can do with 220 calories and $1.39 that don’t contain palm oil. Ghirardelli makes such nice baking chips, it’s a shame these can’t just be those.

Here’s a little factory video, which is so utterly charming that I forgot I didn’t like them that much.

Related Candies

  1. Go Max Go Jokerz Candy Bar
  2. R.M. Palmer Quax - The Yummy Ducky
  3. Goldie’s Premium Carob Bar
  4. Kissables (Reformulated)
  5. Smooth n Melty
  6. Sixlets & Limited Edition Dark Chocolate Flavored Sixlets


Name: Flicks
    RATING:
  • SUPERB
  • YUMMY
  • TASTY
  • WORTH IT
  • TEMPTING
  • PLEASANT
  • BENIGN
  • UNAPPEALING
  • APPALLING
  • INEDIBLE
Brand: Tjerrild
Place Purchased: Ralph's (3rd & LaBrea)
Price: $1.39
Size: 1.375 ounces
Calories per ounce: 160
Categories: Candy, Mockolate, 4-Benign, United States, Ralph's

POSTED BY Cybele AT 2:10 pm     CandyMockolate4-BenignUnited StatesRalph'sComments (6)

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Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.

 

 

 

 

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COUNTDOWN.

Halloween Candy Season Ends

-47 days

Read previous coverage

 

 

Which seasonal candy selection do you prefer?

Choose one or more:

  •   Halloween
  •   Christmas
  •   Valentine's Day
  •   Easter

 

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ON DECK

These candies will be reviewed shortly:

• Hachez Braune Blatter (Chocolate Leaves)

• Dandelion Chocolate

• Trader Joe’s Holiday Roundup 2014

 

 

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