For the past few years M&Ms has linked up with blockbuster movies to make Limited Edition M&Ms. Shrek (Mega M&Ms), Indiana Jones and the Crystal Skull (Mint Crisp M&Ms), Pirates of the Caribbean (White Chocolate M&Ms) and Star Wars (Dark Chocolate M&Ms). This summer is no different with the release of Transformers: Revenge of the Fallen.

To tie into the movie about aliens that are two kinds of robots in one (more than meets the eye) Mars is introducing Limited Edition Strawberried Peanut Butter M&Ms.

Not only are the candies inside of the “you’ve never tasted this before” variety, they’ve also made seven different versions of the wrapper. Pictured above is The Twins - Pack 7 of 7.

What is a strawberried peanut butter M&M?

They’re pretty much the same as the regular Peanut Butter M&Ms: a peanut butter center covered in milk chocolate and a hard candy shell ... except here the milk chocolate is strawberry flavored.

I admit at first I squintched up my nose at the idea. Then I thought about PB&J (which is ideal with concord grape and white bread on one side, but also fabulous with sunflower wheat bread and raspberry jam) and it kind of made sense.

The colors are red, brown and yellow.

There were no clever motifs on the printing, just the regular M imprint. Except the yellow ones had some red splatter on them (I’m guessing that’s red transformer motor oil).

The strawberry flavor is just that, a flavoring applied on top of the inherent flavors in the peanut butter and the chocolate. The chocolate flavor is pretty much overwhelmed by the floral and sweet berry essences. The peanut butter grounds it pretty well, it’s mostly smooth, rather soft and has a good salty pop towards the end.

They’re not my favorite M&Ms ever, but I had no problem eating the whole bag. They feel about as relevant to the movie as last year’s mint crisp was to Indiana Jones.

I’ll leave you with a photo of the Bumblebee Transformer. Because I had it (hey, I work in Hollywood, I see a lotta stuff):

Related Candies

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6. Sandy Candy

For something as simple as a candy coated chocolate lentil, there sure is a wide variety of M&Ms products.

(IT’S SUGAR M&M wall at Universal City Walk)

This isn’t so much a review as a rundown of the products.

For the most part we buy M&Ms in single serve packages that hold an ounce or two of five different colors. Currently they come in Milk Chocolate, Dark Chocolate, Peanut, Dark Chocolate with Peanuts, Peanut Butter and Almond. (Then there are various limited editions like the upcoming Transformers: Strawberried Peanut Butter, last year’s Crispy Mint for Indiana Jones, Wild Cherry or Razzberry and the seasonal varieties like Milk Chocolate Mint and holiday color versions.)

Then M&Ms introduced Colorworks: the ability to buy individually colored or themed color mixes (circa 1996). Later they added in customized printing (2004). After that they allowed customers to not only add logos but now you can get your own picture on M&Ms.

Most recently M&Ms introduced their themed MyMMs.com tie-ins with Disney. These are called M&Ms Memorable Moments. (I got this bag as a sample from Mars’ PR folks.)

The theme on this assortment is Fairies. There are four colors & five imprints: Tinkerbell, Jasmine, Belle, “Believe in Magic!” and the M.

The candy itself isn’t very different (except for those of us who can taste artificial colors). I was a bit disappointed that there weren’t more images ... and the choice of the gals.

The colors are dark pink, green, yellow and teal. The printing was a little sloppy. The photo is of the best in the package, some were mottled with little splotches, that are all too familiar to me as a lefty. (The classic M&Ms are all imprinted in a creamy grey, not black.)

The other Disney assortments are:

The Disney themed are $12.99 for a 7 ounce bag and you have to buy at least 3. That’s over $29 per pound ... before you add the shipping. That’s some seriously pricey stuff - maybe dilute them with the plain colored ones ($6.99 for 7 ounces) to make the themed ones a little more precious.

Over the past few years I’ve been to a few parties & celebrations and have picked up some other customized M&Ms. Some were just text and some had logos on them.

Ordering from M&Ms there are a few options for pre-packaged favors. They can put them in little tins, clear boxes or tiny bags or you can just buy in large bags and put them in a buffet or bundle them up yourself.

Beyond the color mixes & pre-made icons, customized M&Ms are big. They’re a popular wedding and celebration item and of course the crazy internet kids like to go to mymms.com to probe the content filter of what they can put on their candies that won’t be censored.

Personally, I prefer a personalized container over the actual edible. After all, you want me to eat it.

On the whole, the Memorable Moments are passably unique and cute, but I think they’re really only for diehard fans of those characters. They’re extremely expensive for the actual product ... somehow I think just a properly themed box or other container would be a better deal.

If you have money to freely convert into perishable candy coated chocolate, well, this is pretty inventive.

Related Candies

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6. Disneyland Candy Palace - Candy Case Chocolates
7. M&Ms Line

M&Ms wants you to have a fun Easter basket of goodies. I’ve got two prizes of two big bags of M&Ms Bunny Mix.

To Enter: Send me an email at this address: candybloggiveaway @ gmail.com

Tell me two great things about M&Ms.

Rules: Anyone can enter but winners must have an address in the US (except Alaska & Hawaii) to claim the prize. Only one entry per email address. Entries accepted until Monday, March 30th, 2009 at 11 PM Pacific. Winners must respond within 48 hours of email notification or a new winner will be drawn. Winning packages will be shipped directly from M&Ms publicists.

M&Ms made these prize packages available to a lot of blogs, so click around on the blog roll to see if you can enter more giveaways!

UPDATE 4/2/2009: The entry period is over and I’m pleased to announce that Dan & Ruth won the prize packages. They should be on their way!

For those looking to win some other sweet goodness, try the National Confectioner’s Association giveaway on their Candy Dish Blog ... an immense prize that only folks who put on the All Candy Expo could assemble.

One of M&Ms Holiday Mixes isn’t just a color shift in the regular offering. It’s the Mint Chocolate M&Ms, which aren’t available during any of the other special editions for other holidays like Easter or Halloween.

I haven’t had these in years, as I used to find them to be dangerously addictive and for the past few years I’ve tried to concentrate on candies that were new to me.

But this year I was happy to hear that they were back and thought it was high time that I had some again and of course document there here so fans could squee with delight. (Also, they were on sale, so I bought this bag and a bag of the Holiday Mix Almond M&Ms, which I ate in two days.)

The lentils come in three colors: White, Green and Red.

I pulled out a few regular M&Ms as a comparison (on the left) for the photo because I thought the green and red were actually a different shade. And so they are!

It’s tempting to think that these are just minted Milk Chocolate M&Ms, but they’re a little different in several ways.

Yeah, they’re really good. I love mint & chocolate and though the milk chocolate of M&Ms isn’t spectacular, it’s certainly fun to put away.

Related Candies

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5. 3 Musketeers Mint with Dark Chocolate
6. The Mint Kisses
7. M&Ms Line

With a smidge of fanfare last month, M&Ms/Mars introduced their new M&Ms Premiums line. The inaugural product launch includes five flavor variations that are a delightful chocolate gem with a colorful outside and a rich scrumptious inside.

These are not to be confused with the Special Edition offerings M&Ms had last year which featured such combinations as Cherry Almondine, Vanilla Crisp, Orange Creme and a few others I can’t remember. Those sold for $6.00 in a bag that held less than 6 ounces. (That bag was also unremarkable, similar to packaging for the regular M&Ms.)

Instead the new Premiums have radically different packaging, jewel tone boxes and most of all, a new type of colored coating in iridescent and speckled shading.

The packages are narrow and tall, with curved waists. They look rather modern, but more like they have some sort of grooming product in them or perhaps even feminine hygiene products. (All joking aside, it’s rather cute how the boxes have little feet at the back that keep them standing up.)

The flavor variety is at once classic and adventurous. They use white, milk and dark chocolate in the line, often in combination with a layered effect and the only nut present in their initial offerings is the almond.

But the radical departure here for M&Ms is the loss of the crisp, candy shell. Instead these morsels have no sugar shell. They have a wash of mottled colors and then a confectionery glaze to seal it all in and give it a shine.

As comparison I picked up some regular M&Ms to contrast this. The standard Milk Chocolate M&M has a clearly delineated shell, created by coating the tumbling lentil several times with the sugar syrup which dries in layers and builds up the familiar crunch.

So what is this new covering? It can’t be described as a shell, instead it’s more like a skin. It’s made from colorings, a little dash of oil and confectionery glaze (which contains shellac, a natural product but probably not vegetarian) - so it’s rather like a coat of latex paint. It’s not exactly flavored, but dissolves quickly, but into rather unappealing waxy flakes.

The new Premiums are also bigger than regular M&Ms. If you’ve have the limited edition Mint Crisp or even the Razzberry or Wild Cherry, these are more that size. Fatter and slightly irregular.

Chocolate Almond M&Ms Premiums

This cobalt blue and dark blue speckled egg shaped candies are milk chocolate around an almond.

They’re really not that different from the M&Ms Almond or if the shell thing is a bother, then compare them to the Dove Chocolate Covered Almonds, because other than the coloring, that’s exactly what they are.

It’s milk chocolate and to be honest, I would have preferred dark, but I have to review what’s in front of me.

The almonds are rather puny, some are smaller than peanuts. But they’re fresh and the milk chocolate is sweet and consistent and the right proportion. I can do better for the price. (Trader Joe’s.)

Raspberry Almond M&Ms Premiums

If I was disappointed with the classic milk chocolate covered almond, I should have kept my mouth shut. Because the twist on that is the over-engineered and under-tasty combination of raspberry flavored white chocolate over almonds covered in dark chocolate.

They smell like lipgloss and look like fake fingernails.

The texture is quite smooth and creamy, the white and dark chocolate a velvety. The almonds are fresh and crunchy, but the raspberry flavor just goes and spoils it all. It’s that fragrant raspberry essence - all flash and no real depth. I had a bunch of these mixed together in a bowl and they just polluted all the other ones. (That’s a tip if you were planning on using these for an event ... do not mix the raspberry.)

Mocha M&Ms Premiums

This amber and bronze little beads are a milk chocolate base lightly flavored with coffee.

The milk chocolate is moderately smooth, a bit milky and tastes rather like a mocha with a light fudgy grain to it. They’re even slightly bitter.

I’ve always wanted coffee M&Ms. These are pretty good. Pretty pricey and probably much harder to find but a nice change of pace from plain chocolate.

Triple Chocolate M&Ms Premiums

This is where things get exciting for this new line.

The triple chocolate is not triple the size of the others, instead if offers the three different kinds of chocolate: milk, white an dark.

The dark outer layer is buttery smooth, only a slight bitter tinge. It’s pretty thin and gives way to the slightly salty and very sweet white coating. Then the center is the milk chocolate. Kind of typical milk, a little more on the dairy side that I recall regular M&Ms tasting.

I liked chewing them up, but they’re fun to let melt through the layers.

Mint Chocolate M&Ms Premiums

As a twist on the ordinary minted chocolate M&Ms that are available around the holidays, the Mint Chocolate Premiums have layers as well.

Here the center is white chocolate (and it’s real white chocolate with actual cocoa butter) and then a thinner dark chocolate coating, all in the crazy mottled green.

They’re fresh tasting, smooth and really enjoyable.

I have to say that after I got over the no-shell shock, I really liked the Mocha and Mint (and the Triple Chocolate were also nice). The pricing is far better than I expected for a product called Premiums. I picked up this set at Target for $3.99 per package. They’re six ounces inside a little reclosable cellophane pouch. They’re far less expensive than the 7 ounce packages of single color M&Ms that are sold on the M&Ms website for $7.99 a package.

These are likely to be popular with brides and other folks planning large parties. I can only hope that M&Ms will provide more efficient packaging for that purpose.

M&Ms are by no means the first to create this sort of product. Koppers Chocolates has been selling jewel-toned chocolate covered almonds (and these are huge almonds) for at least 18 months and little flavored unshelled chocolates called Savouries (I tried the cayenne one here) for years. Koppers has also been making Mocha Lentils & Mint Lentils at least since I was a kid. Madelaine’s Chocolate has also been marketing jewel looking Malted Milk Balls for a couple of years.

Related Candies

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Mars has a series of candies coming out with a marketing tie-in to the new Indiana Jones and the Kingdom of the Crystal Skull movie. (Which is set to premiere in the US on May 22nd.) This is rather similar to the stunt last year with Shrek the Third and the Pirates of the Caribbean movie the year before.

The standard Milk Chocolate & Peanut M&Ms got a new skin: a fun shift in their colors and little Indiana Jones inspired icons on some of them. Then, of course, to really excite candy fans they’ve done something completely new, the Limited Edition Mint Crisp M&Ms.

It’s not like they’re completely new though, there were once Crispy M&Ms in the United States (go to Australia if you miss them) and the seasonal Mint M&Ms.

The package is one of the busiest known, rivaled perhaps only Pirate Pearls. There are lots of leaves all over the front, which at first I thought were mint, but turned out to be various palm and jungle-y things (I haven’t the foggiest what’s going on with Indy’s arm and that big palm leaf though). We’re encouraged to “Dig New Mint Crisp M&Ms” in the top left of the package and down in the lower right we’re told to “Get M before they’re Lost”.

The Green M&M wearing a pith helmet is looking admiringly at Indy saying, “Treasure is a girl’s best friend.” At first I thought it was a little creepy that Green has the hots for Indy, then I realized that the Green M&M is actually a year older than Harrison Ford. (M&Ms were introduced in 1941, Harrison Ford in 1942.)

There’s only 1.4 ounces in the bag, but that little bit of air inside each center does wonders to bulk them up.

I was really looking forward to these, though it’s interesting to note that George Lucas has cautioned fans of the Indiana Jones movies not to build up their hopes to unreasonable levels. (And I think I know a bit about how much Lucas can let fans of a franchise down.)

They don’t look so great, some are horribly bumpy and the size variations are pretty extreme, from rather sphere-like ones smaller than a regular M&M all the way up to large ones that could be mistaken for Almond M&Ms.

The little icons are themed shapes that include the letter M. There are pyramids, masks, a compass ordinal and even a hat like Indiana Jones wears. They’re rather irregular as well, but more obvious on the themed Milk Chocolate M&Ms:

But shape and color aside, it’s what’s inside that counts, right?

The crispy shell gives one kind of crunch, then a layer of mostly semisweet chocolate strongly flavored with mint and then a bland crispy center that has a light kick of salt to it.

They’re really easy to keep crunching away at ... a little chocolate, a little mint, a little crisped rice. Kind of like a Girl Scout Thin Mint.

I’d be happy to see these as a seasonal item, though I doubt I’d eat them as often as the Almond M&Ms. I suspect they’ll be a huge hit.

Rebecca already got a hold of these and has a review of the Adventure Bar, too. I’ll have the Snickers Adventure bar review soon. Thanks to Define23 for helping me to find them here in Los Angeles.

UPDATE: Sera at Candy Addict also has a review now & I have the Snickers Adventure Bar. These are also available as a limited edition in Japan, here’s a photo I found by CindyC81 (you too can share photos in the Candy Blog Flickr Photo Pool).

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I’m a little late to this Limited Edition Milk Chocolate Razzberry M&Ms story, but mostly because I couldn’t find them anywhere in Los Angeles. I tried all my usual haunts (RiteAid, Walgreen’s, Von’s, CVS, Target & 7-11) and finally found them Wednesday night at the Dollar Tree in Harbor City on my way to San Pedro.

The bag felt a little light, and it is. It’s only 1.5 ounces instead of the usual 1.74 ounces for the Peanut variety or 1.69 ounces for the Milk Chocolate. (Of course the Pirate Pearls ones were similiarly scant.)

The bag is a pleasant hot pink and urges me to “Get Razzed” ... which as far as my understanding of the lingo that the kids use these days, that means, “Get Harassed.” Okely Dokely!

At first when I dumped these out to take their photo I thought I got a bad bag. The color looks completely off. Now if you just handed me a bowl of them, I might say, “Oh, what a lovely muted pink color!” But because of the brightness of the package, this feels like it clashes, which makes me feel like it’s unintended. But looking around at other photos on Flickr of the candies, it seems like they’re supposed to be this way.

The size and shape is also irregular. Some are the same size as typical Milk Chocolate M&Ms and others are as big as the now-discontinued Mega M&Ms. I rather like the regularity of M&Ms when spread out on my desk when eating them, but these just didn’t please me as much with their appearance.

The candies smell, like, well, someone spilled a bottle of raspberry after-bath spritz. I’ve spent a lot of time with fresh raspberries. When I was a kid, for several years when we lived in Ohio we had a raspberry patch in the back yard which was absurdly productive. While they weren’t wild berries, they certainly weren’t like the commercial ones sold in stores today. They were on the small side but bursting with flavor, a combination of sweet, tart and floral. By the time I was a teenager and we moved away, I was so spoiled by the real thing that I couldn’t stand raspberry flavored things or bring myself to spend $5 for a teensy little portion of watery-tasting fresh berries at the grocery store.

The Milk Chocolate is okay, for some reason it tastes sweeter than the regular Milk Chocolate M&Ms (remember, I’ve eaten a lot of those lately), it could be the larger size of most of them that gave a bigger hit of the ordinary chocolate center. The chocolate simply wasn’t creamy and I have to wonder if these were stored properly. Southern California experienced a wicked heat spell around Labor Day weekend and there were sporadic power outages all over which means that these could have bloomed in some way.

M&Ms stressed in their press releases about these that they’re the first fruit flavored M&Ms ever given full distribution. (I guess they were ignoring those super exclusive fruity ones they did last year.)  I’m sad that they didn’t do orange, as I think that’d be a good place to start. It’s easy to get an authentic orange flavor with chocolate. But then again these aren’t raspberry M&Ms ... no, they’re razzberry M&Ms, here to mock real raspberries (and us) with their fakeness.

Other views: Candy Addict gave them a mixed review and Gigi Reviews. If you like Raspberry Frangos, you’ll probably like these.

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5. M&Ms Line

Last year I reported that M&Ms was pulling back on candy stores on the internet being permitted to sell M&Ms ColorWorks candies. This means that if you want single colored M&Ms, you’ve either got to trek out to a candy store that carries them or order directly from M&Ms and their website.

ColorWorks are wildly popular as a candy for special gifts, parties, wedding favors and candy buffets ... but they’re also rather expensive when you think about how much a regular mixed bag costs at the drug store or grocer. A pound of M&Ms usually costs about $3 to $4 (I can get them for about $2 on sale at times) a pound in their standard mix. However, the ColorWorks on the M&Ms website are $10 a pound when purchased in 5 pound bags (and $13.69 when purchased in the next smaller size, 7 ounces).

So what’s a bride to do when she wants pretty chocolate pastilles for her favors? Well, unless you want to buy the regular M&Ms in bulk and separate them yourself ... or stock up around a holiday such as Easter or Christmas ... or pick something like Kissables then I thought I would look at an alternative brand: Koppers.

I’m very fond of Koppers as a brand to begin with, not only for their variety but also their innovative flavor combinations (they invented the chocolate covered coffee bean and chocolate covered gummi bears!) but mostly because they’re just so darned pretty. It’s a quality product, made in the USA and is certified Kosher. They also have a wide selection of color variations.

A few weeks ago I did a huge photo shoot with a large selection (14 different colors) of the Koppers Milkies and I figured it was a sign that I should do a piece on them, more specifically in a head to head with M&Ms.

Colors: I picked up a pound of pre-mixed M&Ms at The Jelly Bean factory which features 21 different colors. Though Koppers makes at least 28 colors (and would probably do a custom color for you directly if you ordered enough) I think it’s safe to say that both have a great selection of colors.

Size & Shape: The candies are pretty much the same. The M&Ms are a little bit bigger around, but the Koppers are slightly higher in the middle. The Koppers are much more consistent in their size and shape and shell than the M&Ms. Of the Koppers that I sorted through, I found perhaps 3 or 4 “rejects” per pound. For the M&Ms I found at least 15 rejects in the single pound that I had to go on. I find at least one reject in a single serving bag as well (this would be a candy that is markedly out of proportion, has a problem with its shell in some way like bumpiness or missing part of it or irregular coloration).

Shell & Color - the M&Ms have a slightly thicker shell which appears to be colored all the way through. This gives it a consistent color depth. The Koppers has a white or colorless shell at its base and then a colored shell. I never encountered any that lacked a good coat of color on them. The color was more consistent and dense than the M&Ms, where sometimes had a slight mottled appearance, especially on the darker colors. M&Ms also have a little grey, lowercase M stamped on every one (including the grey ones, even though you really can’t see it). Koppers are unbranded and I like the look. I’m not sure I would if they weren’t so perfectly consistent.

The colors available for both are rather similar and it’s likely if you’re very picky for your occasion you should get some samples before you commit to large quantities. (I was able to buy a pound bag of the complete mix of colors at The Jelly Bean Factory.) Most of the colors in real life from both brands are remarkably consistent with those posted on their websites. Koppers has a larger variety of colors they produced, however, few stores carry all of them. (But might be willing to do a special order if you give them some lead time.)

Taste: M&Ms taste like, well, M&Ms. The shell is crispy and crunchy and the chocolate inside is mellow, sweet and has a slightly acidic milky flavor and maybe even a little hint of nuttiness.

The Koppers have a rather different chocolate flavor. In fact, they taste more like chocolate to me, especially since the shell is a bit thinner. The shell crackles at first but then dissolves away to leave only the chocolate. It’s a light milk chocolate which smells divine in large quantities. 

The nutrition info on both was virtually identical (200 calories per 40 grams).

Price: M&Ms ColorWorks prices seem to be pretty carefully controlled. Buying on the internet you’re going to find very few shops that still have inventory left, and they’re probably not selling for much less than M&Ms direct. Just about every shop I go into that has M&Ms ColorWorks sells for $8 to $10 per pound. Koppers are sold at a variety of online stores (and not very many brick & mortars). I got mine from Candy Warehouse (because I do photos for them) but there are a few other online stores that are starting to carry the line. Most are about $8 to $10 a pound - even less if you buy in HUGE quantities. (Please check out any online retailer before you order something for a special event.)

Here are a few things I noticed:

It all comes down to what you want at your party, what you prefer, and perhaps even which brand has the colors that go with your motif best. Definitely give both a try (and check out the rest of the Koppers line ... I’m rather fond of their mocha lentils and licorice lentils). It’s fun to think outside of the normal Jordan almonds motif and the great thing is that the internet has made so many different kinds of candy available.

As mentioned earlier I have a lot of the Koppers Milkies and am planning a party for tomorrow evening where I intend to make all my friends eat pounds and pounds of the stuff. I’m going to create the ultimate “candy buffet” so look for some postings and photos in the future with ideas on how to make your own candy buffet.

The results of this head to head? I prefer the Koppers. I like the more authentic chocolate taste and they simply feel a little more upscale to me, mostly because of their high degree of consistency. However, M&Ms have a lot to recommend them. They’re pretty easy to get a hold of (and I’m guessing if you order direct they’ll be super fresh) and a known crowd pleaser, if a bit more “casual” in feel because of the branding.

Koppers (website) get a 9 out of 10 and M&Ms ColorWorks (website) get a still respectable 8 out of 10.

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