Friday, July 3, 2009
When I reviewed the upcoming Hershey’s Special Dark Pieces, I didn’t realize how crowded the field of dark chocolate lentils was getting.
Mars has expanded their line of M&Ms Premiums (which is barely a year old) with a new variety: M&Ms Premium Dark Chocolate.
The package calls them deeply decadent, rich and intense dark chocolate. They do look deep and dark, the package is a stirring red and brown affair that really jumped off the shelf at me at Target last week.
Like many mass-marketed dark chocolates these days the semi-sweet chocolate is more than cocoa beans, sugar, emulsifiers and vanilla. Inside these little morsels are three different kinds of dairy: milkfat, skim milk and lactose.
The deep maroon/purple metallic coating looks like food (the blue almond ones don’t actually look like something you’re supposed to eat, they look like fingernail polish).
As a solid chocolate piece, they’re not terribly large like some of the other layered versions, most are about the same size as the Peanut Butter M&Ms.
The scent is a soft cocoa, sweet and woodsy. It’s a mellow chocolate with a decent soft melt, but a not-quite-smooth texture. It’s a little chalky and has a bit of a dry aftertaste. They’re pleasant and certainly attractive but don’t quite hit me with a strong premium taste or texture. (This is the hazard of eating stuff like this after an Amano bar and an Askinosie.)
They don’t taste that different from the Dark Chocolate M&Ms either, they just lack that crunchy shell, so they’re a bit less sweet. (There’s also salt in there.)
They’re a great candy to chose for aesthetics over taste, but I admit that the field of good chocolate in lentil form is pretty narrow. (If you’re really looking for great little morsels, go for the Valrhona, they’re not little tiny pieces but they are awesome.)
Friday, June 19, 2009
If there’s one thing I think that’s might pull our government out of the red, it might Mars excessive registration of trademarks for their limited edition & marketing tie in candies.
For the new Transformers: Revenge of the Fallen movie this summer, Mars has created a line of collectible M&Ms packages that feature different characters from the Transformers pantheon plus M&Ms in Transformers-styled outfits.
The seven packages:
(Yeah, I’m missing some package images, but that’s all that came with the press kit Mars gave me ... how odd.)
What I think is most interesting about this is that the package is the only thing that’s different (besides, of course the Strawberried Peanut Butter M&Ms). Open up the packet of the M&Ms (mine was Bumblebee 2 of 7) and there’s no fun new design of the M imprint with a twist on the Transformers like they did with Pirates of the Caribbean Pirate Pearls, Indiana Jones and the Crystal Skull and Shrek II (basically Mega M&Ms). The Star Wars ones, though introducing Dark Chocolate M&Ms, did not have fancy imprints.
What is good news is that the packages are no smaller. With many of the limited editions what you get in addition to “specialness” is less. The Milk Chocolate Chocl-O-Bots packages have the same 1.69 ounces as the standard Milk Chocolate M&Ms.
The only truly transformed product for the movie tie-in is the Snickers Nougabot (tm). Due to physical laws of the conservation of matter, the energy required for the transformations, the bar is smaller than an unTransformerized one. *
This isn’t the first time Mars has mucked with the nougat for a movie. Back in 2007 they turned it green for Shrek but left it the same size, because really, how could a Shrek-ified candy be smaller? The traditional bar is 2.07 ounces and the Nougabot is 1.83 ounces.
The difference, otherwise, is really just the addition of Yellow #5. Considering how much some parents hate Yellow #5 (hint: enough to get it banned in Europe), it’s hard to understand why a candy which was formerly artificial coloring free would add it. Further, the Snickers website doesn’t list the Yellow 5 on the page for the Nougabot bar (sorry, can’t link directly to the page because of stupid flash & beware of annoying sounds).
So how does it taste? About the same. The flavor seemed a little “darker” but I don’t know if that was the caramel batch ... sometimes even big factory candies like Snickers can vary from day to day.
The only thing I liked about it is the same thing that I prefer about the Snickers Dark, that there’s one less bite in it. Because honestly I think that 1.83 ounces is the perfect size for a Snickers bar.
* My theory of this kind of violates the whole world of Transformers and many other fantasy, action & sci-fi movies where small things turn into big things without the perceivable addition of extreme amounts of energy. Anyway, in order to turn back and forth without loss of mass, you’d need lots of energy to turn into matter ... conversely to shrink you’d need to have a way to store a huge reservoir of energy (if you wanted to grow again) or release it. I’ve always wondered if Alice became super-dense when she shrank and puffy, aerated & light when she grew.
Monday, June 1, 2009
The cream colored packet holds 1.5 ounces of green, white and brown milk chocolate morsels flavored with coconut.
As with most limited editions, the package is a bit slighter than the regular products. This one clocks in at 1.5 ounces instead of the normal 1.69 in a Milk Chocolate M&Ms pack.
The package is cute and playful, featuring Ms. Green reclining in the sand, leaning against a coconut filled with coconut M&Ms. In the background the Yellow Peanut M&M is falling out of a coconut palm laden with more coconuts.
The contents smell much like most M&Ms, sweet and slightly woodsy but only the slightest whiff of coconut.
The individual lentils are a bit puffier than regular M&Ms, though not as big as the Peanut Butter variety.
Inside they’re just milk chocolate but with an added touch of coconut flavoring (but no actual coconut to be found in the ingredients).
The chocolate is fudgy, the flavor is a little salty and tropical but with a strange yogurty tang (kind of like Hershey’s) ... the crunch of the shell is crisp.
On the whole, it’s a nice change-up, very appealing. It’s not something that I think deserves to be made part of the regular repertoire. But see the review on Hershey’s Almond Joy Pieces.
UPDATE 9/29/2009: Mars has announced that M&MS Coconut will become part of their permanent line of candies. You can expect them in stores starting in December 2009.
Tuesday, May 19, 2009
For the past few years M&Ms has linked up with blockbuster movies to make Limited Edition M&Ms. Shrek (Mega M&Ms), Indiana Jones and the Crystal Skull (Mint Crisp M&Ms), Pirates of the Caribbean (White Chocolate M&Ms) and Star Wars (Dark Chocolate M&Ms). This summer is no different with the release of Transformers: Revenge of the Fallen.
To tie into the movie about aliens that are two kinds of robots in one (more than meets the eye) Mars is introducing Limited Edition Strawberried Peanut Butter M&Ms.
Not only are the candies inside of the “you’ve never tasted this before” variety, they’ve also made seven different versions of the wrapper. Pictured above is The Twins - Pack 7 of 7.
What is a strawberried peanut butter M&M?
They’re pretty much the same as the regular Peanut Butter M&Ms: a peanut butter center covered in milk chocolate and a hard candy shell ... except here the milk chocolate is strawberry flavored.
I admit at first I squintched up my nose at the idea. Then I thought about PB&J (which is ideal with concord grape and white bread on one side, but also fabulous with sunflower wheat bread and raspberry jam) and it kind of made sense.
The colors are red, brown and yellow.
There were no clever motifs on the printing, just the regular M imprint. Except the yellow ones had some red splatter on them (I’m guessing that’s red transformer motor oil).
The strawberry flavor is just that, a flavoring applied on top of the inherent flavors in the peanut butter and the chocolate. The chocolate flavor is pretty much overwhelmed by the floral and sweet berry essences. The peanut butter grounds it pretty well, it’s mostly smooth, rather soft and has a good salty pop towards the end.
They’re not my favorite M&Ms ever, but I had no problem eating the whole bag. They feel about as relevant to the movie as last year’s mint crisp was to Indiana Jones.
I’ll leave you with a photo of the Bumblebee Transformer. Because I had it (hey, I work in Hollywood, I see a lotta stuff):
Tuesday, May 12, 2009
For something as simple as a candy coated chocolate lentil, there sure is a wide variety of M&Ms products.
(IT’S SUGAR M&M wall at Universal City Walk)
This isn’t so much a review as a rundown of the products.
For the most part we buy M&Ms in single serve packages that hold an ounce or two of five different colors. Currently they come in Milk Chocolate, Dark Chocolate, Peanut, Dark Chocolate with Peanuts, Peanut Butter and Almond. (Then there are various limited editions like the upcoming Transformers: Strawberried Peanut Butter, last year’s Crispy Mint for Indiana Jones, Wild Cherry or Razzberry and the seasonal varieties like Milk Chocolate Mint and holiday color versions.)
Then M&Ms introduced Colorworks: the ability to buy individually colored or themed color mixes (circa 1996). Later they added in customized printing (2004). After that they allowed customers to not only add logos but now you can get your own picture on M&Ms.
Most recently M&Ms introduced their themed MyMMs.com tie-ins with Disney. These are called M&Ms Memorable Moments. (I got this bag as a sample from Mars’ PR folks.)
The theme on this assortment is Fairies. There are four colors & five imprints: Tinkerbell, Jasmine, Belle, “Believe in Magic!” and the M.
The candy itself isn’t very different (except for those of us who can taste artificial colors). I was a bit disappointed that there weren’t more images ... and the choice of the gals.
The colors are dark pink, green, yellow and teal. The printing was a little sloppy. The photo is of the best in the package, some were mottled with little splotches, that are all too familiar to me as a lefty. (The classic M&Ms are all imprinted in a creamy grey, not black.)
The other Disney assortments are:
The Disney themed are $12.99 for a 7 ounce bag and you have to buy at least 3. That’s over $29 per pound ... before you add the shipping. That’s some seriously pricey stuff - maybe dilute them with the plain colored ones ($6.99 for 7 ounces) to make the themed ones a little more precious.
Over the past few years I’ve been to a few parties & celebrations and have picked up some other customized M&Ms. Some were just text and some had logos on them.
Ordering from M&Ms there are a few options for pre-packaged favors. They can put them in little tins, clear boxes or tiny bags or you can just buy in large bags and put them in a buffet or bundle them up yourself.
Beyond the color mixes & pre-made icons, customized M&Ms are big. They’re a popular wedding and celebration item and of course the crazy internet kids like to go to mymms.com to probe the content filter of what they can put on their candies that won’t be censored.
Personally, I prefer a personalized container over the actual edible. After all, you want me to eat it.
On the whole, the Memorable Moments are passably unique and cute, but I think they’re really only for diehard fans of those characters. They’re extremely expensive for the actual product ... somehow I think just a properly themed box or other container would be a better deal.
If you have money to freely convert into perishable candy coated chocolate, well, this is pretty inventive.
Friday, March 27, 2009
M&Ms wants you to have a fun Easter basket of goodies. I’ve got two prizes of two big bags of M&Ms Bunny Mix.
To Enter: Send me an email at this address: candybloggiveaway @ gmail.com
Tell me two great things about M&Ms.
Rules: Anyone can enter but winners must have an address in the US (except Alaska & Hawaii) to claim the prize. Only one entry per email address. Entries accepted until Monday, March 30th, 2009 at 11 PM Pacific. Winners must respond within 48 hours of email notification or a new winner will be drawn. Winning packages will be shipped directly from M&Ms publicists.
M&Ms made these prize packages available to a lot of blogs, so click around on the blog roll to see if you can enter more giveaways!
UPDATE 4/2/2009: The entry period is over and I’m pleased to announce that Dan & Ruth won the prize packages. They should be on their way!
For those looking to win some other sweet goodness, try the National Confectioner’s Association giveaway on their Candy Dish Blog ... an immense prize that only folks who put on the All Candy Expo could assemble.
Friday, December 5, 2008
One of M&Ms Holiday Mixes isn’t just a color shift in the regular offering. It’s the Mint Chocolate M&Ms, which aren’t available during any of the other special editions for other holidays like Easter or Halloween.
I haven’t had these in years, as I used to find them to be dangerously addictive and for the past few years I’ve tried to concentrate on candies that were new to me.
But this year I was happy to hear that they were back and thought it was high time that I had some again and of course document there here so fans could squee with delight. (Also, they were on sale, so I bought this bag and a bag of the Holiday Mix Almond M&Ms, which I ate in two days.)
The lentils come in three colors: White, Green and Red.
I pulled out a few regular M&Ms as a comparison (on the left) for the photo because I thought the green and red were actually a different shade. And so they are!
It’s tempting to think that these are just minted Milk Chocolate M&Ms, but they’re a little different in several ways.
Yeah, they’re really good. I love mint & chocolate and though the milk chocolate of M&Ms isn’t spectacular, it’s certainly fun to put away.
Tuesday, June 24, 2008
With a smidge of fanfare last month, M&Ms/Mars introduced their new M&Ms Premiums line. The inaugural product launch includes five flavor variations that are a delightful chocolate gem with a colorful outside and a rich scrumptious inside.
These are not to be confused with the Special Edition offerings M&Ms had last year which featured such combinations as Cherry Almondine, Vanilla Crisp, Orange Creme and a few others I can’t remember. Those sold for $6.00 in a bag that held less than 6 ounces. (That bag was also unremarkable, similar to packaging for the regular M&Ms.)
Instead the new Premiums have radically different packaging, jewel tone boxes and most of all, a new type of colored coating in iridescent and speckled shading.
The packages are narrow and tall, with curved waists. They look rather modern, but more like they have some sort of grooming product in them or perhaps even feminine hygiene products. (All joking aside, it’s rather cute how the boxes have little feet at the back that keep them standing up.)
The flavor variety is at once classic and adventurous. They use white, milk and dark chocolate in the line, often in combination with a layered effect and the only nut present in their initial offerings is the almond.
But the radical departure here for M&Ms is the loss of the crisp, candy shell. Instead these morsels have no sugar shell. They have a wash of mottled colors and then a confectionery glaze to seal it all in and give it a shine.
As comparison I picked up some regular M&Ms to contrast this. The standard Milk Chocolate M&M has a clearly delineated shell, created by coating the tumbling lentil several times with the sugar syrup which dries in layers and builds up the familiar crunch.
So what is this new covering? It can’t be described as a shell, instead it’s more like a skin. It’s made from colorings, a little dash of oil and confectionery glaze (which contains shellac, a natural product but probably not vegetarian) - so it’s rather like a coat of latex paint. It’s not exactly flavored, but dissolves quickly, but into rather unappealing waxy flakes.
Chocolate Almond M&Ms Premiums
This cobalt blue and dark blue speckled egg shaped candies are milk chocolate around an almond.
They’re really not that different from the M&Ms Almond or if the shell thing is a bother, then compare them to the Dove Chocolate Covered Almonds, because other than the coloring, that’s exactly what they are.
It’s milk chocolate and to be honest, I would have preferred dark, but I have to review what’s in front of me.
The almonds are rather puny, some are smaller than peanuts. But they’re fresh and the milk chocolate is sweet and consistent and the right proportion. I can do better for the price. (Trader Joe’s.)
Raspberry Almond M&Ms Premiums
If I was disappointed with the classic milk chocolate covered almond, I should have kept my mouth shut. Because the twist on that is the over-engineered and under-tasty combination of raspberry flavored white chocolate over almonds covered in dark chocolate.
They smell like lipgloss and look like fake fingernails.
The texture is quite smooth and creamy, the white and dark chocolate a velvety. The almonds are fresh and crunchy, but the raspberry flavor just goes and spoils it all. It’s that fragrant raspberry essence - all flash and no real depth. I had a bunch of these mixed together in a bowl and they just polluted all the other ones. (That’s a tip if you were planning on using these for an event ... do not mix the raspberry.)
Mocha M&Ms Premiums
This amber and bronze little beads are a milk chocolate base lightly flavored with coffee.
The milk chocolate is moderately smooth, a bit milky and tastes rather like a mocha with a light fudgy grain to it. They’re even slightly bitter.
I’ve always wanted coffee M&Ms. These are pretty good. Pretty pricey and probably much harder to find but a nice change of pace from plain chocolate.
Triple Chocolate M&Ms Premiums
This is where things get exciting for this new line.
The triple chocolate is not triple the size of the others, instead if offers the three different kinds of chocolate: milk, white an dark.
The dark outer layer is buttery smooth, only a slight bitter tinge. It’s pretty thin and gives way to the slightly salty and very sweet white coating. Then the center is the milk chocolate. Kind of typical milk, a little more on the dairy side that I recall regular M&Ms tasting.
I liked chewing them up, but they’re fun to let melt through the layers.
Mint Chocolate M&Ms Premiums
As a twist on the ordinary minted chocolate M&Ms that are available around the holidays, the Mint Chocolate Premiums have layers as well.
Here the center is white chocolate (and it’s real white chocolate with actual cocoa butter) and then a thinner dark chocolate coating, all in the crazy mottled green.
They’re fresh tasting, smooth and really enjoyable.
I have to say that after I got over the no-shell shock, I really liked the Mocha and Mint (and the Triple Chocolate were also nice). The pricing is far better than I expected for a product called Premiums. I picked up this set at Target for $3.99 per package. They’re six ounces inside a little reclosable cellophane pouch. They’re far less expensive than the 7 ounce packages of single color M&Ms that are sold on the M&Ms website for $7.99 a package.
These are likely to be popular with brides and other folks planning large parties. I can only hope that M&Ms will provide more efficient packaging for that purpose.
M&Ms are by no means the first to create this sort of product. Koppers Chocolates has been selling jewel-toned chocolate covered almonds (and these are huge almonds) for at least 18 months and little flavored unshelled chocolates called Savouries (I tried the cayenne one here) for years. Koppers has also been making Mocha Lentils & Mint Lentils at least since I was a kid. Madelaine’s Chocolate has also been marketing jewel looking Malted Milk Balls for a couple of years.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.