Wednesday, November 6, 2013
One of the most popular tablet and phone games is Candy Crush Saga, which is a variation on the “match 3 on a grid” style of timed puzzle games. (I was a fan of Bejeweled when it first came out.) The overriding theme, of course, with Candy Crush is the fact that it’s candy-themed. Why didn’t they come out with this a year ago?
The game has finally been licensed for actual eating instead of just virtual play by King.com to Healthy Food Brands. The launch of the candy line includes four varieties: Candy Crush Sour Fruit Gummies, Fruit Mix Gummies, Jelly Fish and Color Bombs. They come packaged in boxes, with between 3 and 3.5 ounces in each. I picked mine up at Dylan’s Candy Bar where they’re priced at $4.00 a box.
The design of the box is trippy and colorful, matching the design elements of the game very well along with more animated characters on each box. Today I’ll review the Gummies together (the others later this week).
The Candy Crush Mixed Fruit Gummies box features a colorful unicorn on the front. There gummi flavors are: Blue Raspberry, Green Apple, Lemon, Cherry, Orange and Grape. Each of the candies, as you’d imagine, relates to a candy piece within the game.
The gummis are soft with a bit of a matte finish to them. Most are about 1/2 an inch in diameter, with the red ones clocking in at almost one inch.
I don’t know what the pieces are supposed to be in the game, if they have names or represent some sort of real world candy.
Orange Oval is orange. It’s mild and ordinary. It’s a soft chew with a nice balance of zest, juice and tartness.
Green Cube is green apple and it’s completely weird. It tastes rather ... grassy. There are the apple juice notes and less of the fake Jolly Rancher flavor to it, but mostly it was weird. It was also inconsistently sized. Some were cubist, some were flat.
Purple Berry is grape. The shape indicates it should be raspberry, but the flavor is definitely grape, as in grape soda. Nice, not too dense and artificial but a note of the colorings does taint it with a bit of a metallic note.
Yellow Drops are lemon. These are nice, well rounded with a lot of zest, a zing of tartness and just a little sweet lemon poundcake note.
Red Stripes are cherry. Well done black cherry. It’s much more intense than the orange or purple flavors, a better gummi version of Life Savers than the Life Savers gummis.
Blue Dots are blue raspberry. This is quite nice, they’re understated and rich. There’s a floral note to begin with, then a sort of black-tea seediness that really sells the berry flavors. They’re a little tart, so it’s kind of jammy. I’m not usually a fan of the blue varieties of raspberry, but this one is good.
The gummis are good, the flavor variety is different from the standard Haribo or Life Savers gummi combination, so there’s that going for it. The pieces are quite small, so you can get quite a few flavor combinations in a single handful if you’re into that.
The Candy Crush Sour Fruit Gummies are just a sour sanded version of the fruit mix. The flavor variety is the same: Blue Raspberry, Green Apple, Lemon, Cherry, Orange and Grape. This box has a green theme and a friendly alligator on the front.
(Nope, there are no plays on this game board.)
Orange Oval is orange. Sour orange is actually less flavorful than the regular one. It seems less about the zest flavors are more about Tang.
Green Cube is green apple. It’s hard to say much about these since I only had two of them in my bag. They have the same weird grassy flavor combined with apple juice but this time it’s quite sour to start then too sweet at the finish.
Purple Berry is grape. Shazaam! These are a curious little, poppable version of grape soda.
Yellow Drops are lemon. These retain all of their zest but get the extra zing of the sour sand. Very well done without being too acidic.
Red Stripes are cherry. These are quite tart, which brings out more of the wild cherry flavors and less of the dark berry notes of the black cherry. (As if there’s much of a difference.)
Blue Dots are blue raspberry. The seed flavor that’s kind of like iced tea doesn’t quite work in the super sour version. It’s still floral and tart, but towards the end it gets into something that’s trying to be sincere but just feels sarcastic. It’s too sweet with a sort of vanilla note to balance with the earlier tartness.
Of the two candies, I preferred the Mixed Fruit. The sours just weren’t as good as many other sour gummis I’ve had. As far as whether or not they meet my expectations of what the candy from the game should be, I kind of though the candy pieces were different kinds of candy - that some were like Runts, others hard candies and some might be jelly beans.
According to their website, Healthy Food Brands is the international marketer of “better for you” confections and chocolate products. The Candy Crush Fruit Gummis are made with white grape juice from concentrate, along with sugar and corn syrup, a touch of sorbitol (a sugar alcohol that bulks up the product but adds less sweetness than sugar) and a bunch of artificial colors and flavors. They’re made in Mexico.
This isn’t the first game-app-themed gummi I’ve tried from Healthy Food Brands, as they also make the officially licensed Angry Birds Gummis. Those packages were also made in Mexico but marked as peanut free and gluten free. I don’t know why this product couldn’t also qualify for that notification. There’s actually no allergen statement at all on the package. If you have questions, they list only a mailing address… no email, no website. Not exactly what I’d say fulfills something called a healthy brand.
Friday, September 27, 2013
Candy Corn broke out of its traditional flavor set at least 10 years ago. It’s only natural, since the fondant candies known as mellocremes were capable of so much more than just being different colors for different holidays: reindeer corn and bunny corn.
But Halloween has always paid host to the more interesting varieties. Lately we’ve seen caramel apple flavors, fruits like tangerine and green apple or toffee. Some candy companies have even taken to covering them in chocolate. Brach’s has a large variety these days, my favorite from their assortment is still the Brach’s Halloween Mix, which is not candy corn but little Halloween shapes like bats, pumpkins and maple syrup jugs. They’re lightly flavored and come in cocoa, maple, banana and whatever that honey flavor candy corn is.
The Brach’s S’mores Candy Corn straddles the summer and fall line, as S’mores are often a summer camp favorite but can easily be made in the fall around a crackling fall bonfire.
If I understand the point of these correctly, it should be a chocolate base, marshmallow middle and graham cracker flavored top. I have to say that they’re pretty ugly. The base is a dusty purple and bleeds into the white center.
They smell like a cross between the reliably over-sweet Candy Corn and graham crackers. The base is vaguely cocoa, but in the most watered down and flavored fashion. The middle layer is wonderfully vacant of flavors, kind of like a marshmallow. The orange tip has a distinct cereal and cracker note to it, like a graham.
The effect is something that’s very candy corn-like in flavor, but not very convincing as a S’more. I don’t see the point, really, especially since they’re not very attractive.
S’mores Candy Corn contains gelatin, no surprise as most candy corn does and certainly marshmallows do. It’s also made in a facility that processes everything else:peanuts, tree nuts, milk and eggs plus it contains soy and sesame.
As a side note, Brach’s has changed hands quite a few times in the last decade, and this has made some of their products a bit inconsistent. The company was owned by Farley’s & Sathers most recently and they have merged with Ferrara Pan and the whole company is now called Ferrara Candy. The Candy Corn manufacturing for Brach’s was moved off to Mexico at least two years ago and I’ve heard many reports from die hard fans that it’s not the same any longer (even though the ingredients list appears the same). I agree, it doesn’t seem as smooth and consistent as it used to be and I have switched to recommending the Jelly Belly Candy Corn if you’re actually going to eat it. Brach’s is still fine for decorative purposes.
Monday, September 23, 2013
In the ranking of Halloween candy, hard candies were usually pretty close to the bottom of the list. Unless it was Jolly Ranchers. A handful of green apple and cinnamon were welcome in my trick or treat bag, and even better if the home gave out the sticks.
It’s fun to see Hershey’s Jolly Rancher brand branching out a little bit for Halloween with their new Jolly Rancher Caramel Apple Lollipops. I found these at Target but saw them earlier at CVS and RiteAid (for at least a dollar more) so I think Hershey’s has given them very wide release.
It’s hard to believe that these will topple the current seasonal Caramel Apple Pop favorite from Tootsie.
The smell is confusing. I get a lot of buttery notes, but it’s like artificial butter flavoring or something. The flavor is immediately tangy and overly sour apple. But then again, this is a Jolly Rancher candy, so it I guess it just has to be mostly green apple. The green and caramel color swirls look like the flavor should vary, but I didn’t detect enough of a respite from the tartness of the green apple in the caramel.
The texture is good, I didn’t notice any voids or sharpness. The pieces were all perfectly formed and didn’t have any of that sticky/deformation/melting problem that the Tootsie Caramel Apple Pops have.
Overall, though, these are just too tart for me and don’t have enough actual caramel or toffee in them. However, they do seem to be free of actual dairy products, so if you’re looking for a caramel product without milk, cream or butter, this might be for you. I’m not planning on eating the rest of this bag, but I’m confident the neighborhood kids won’t be disappointed on October 31st.
Friday, June 21, 2013
As you would expect from the name, they’re mini versions of the regular Starburst chews. They’re also unwrapped. (Some folks who make chains from the wrappers will not find this to be a selling point.) The flavors are the same as the Original packages: orange, lemon, cherry and strawberry.
A wrapped Starburst is .75 inches square and approximately .33 inches high. Each is approximately 5 grams. The new Minis are slightly more than .5 inches square, though the sides are not straight, they’re pinched and are .25 inches high. So my calculations show that they’re about one third the size.
What’s more interesting is the ingredients list. Starburst contain gelatin. So, they’re off limits to vegetarians and have never been Kosher/Halal to my knowledge.
Starburst Minis do not contain gelatin. They use pectin, which is derived from vegetable/fruit sources. In addition to the artificial colors, the other ingredient of concern to some folks would be the use of confectioners glaze, which has shellac in it. Shellac is derived from insects,so it is not a vegan product. It is gluten free. Also, oddly, this is made in Mexico. (I checked my other recent Starburst purchase of Starburst Very Berry but confirmed that they were made in the USA.)
Aside from the size and the enhanced ability to combine flavors, the other difference is texture. I found that the pieces were slightly aerated. They weren’t as dense as a regular wrapped Starburst, and also not quite as intensely flavored. But they’re softer and easier to chew. The chew had the same long-lasting flavor and lack of grain ... but a lighter dissolve on the tongue (I think because of the aeration).
They don’t do well in humid climates. Humidity in Los Angeles, lately, has been around 40% and they’ve done well, but one damp morning and they were rather stuck together. I left them in the office overnight where it’s air condition and they separated again. So if you’re in a humid area, you might want to stick with the wrapped version or keep these sealed in a zipper bag when you’re not busy consuming them.
The key feature to recommend the Starburst Minis is not their size, it’s the fact that they’re unwrapped. But I’m sure there are a lot of folks who will hone in on the fact that they don’t have gelatin in them. I don’t like the texture as much, but I can see the appeal of these, especially in circumstances where the wrappers are a hindrance, such as snacking on a plane or in a movie theater. But mostly I figure Skittles are mini Starburst - not quite the same flavor array, but a good approximation and they don’t stick together.
UPDATE 9/3/2014: I picked up another package, because I’ve noticed some comments about the flavor and texture that were inconsistent with my initial review. Since that was a year ago and the candy has been in production for a while, I thought perhaps there were differences when the candy sits around on shelves for a few months or if they’d tweaked anything.
I found them to be quite firm, tough even. It’s workable, but not a feature I find comforting. The flavor is also off, especially on the citrus flavors ... I definitely got a little note of something metallic with the lemon and orange. If this is the way everyone else is tasting them, I’d downgrade them to a 6 out of 10. I’m sticking with regular wrapped Starburst.
Monday, March 25, 2013
This year was, I felt, the best we’ve had so far this decade for Easter candy diversity. It was a nice mix of classic products, new flavor twists on existing items and then some exciting new diversions. The stores seemed well stocked, better than I saw them two years ago, for example. It’s an encouraging sign for the economy and for our tummies.
Just Born is celebrating 60 years of their iconic Peeps marshmallow candies. They’ve come a long way from the early years when they came in plain yellow. Now they’re available in all the colors of the rainbow and special flavors.
To mark the anniversary, they’ve created a 60th Anniversary version in Vanilla Creme flavor. They’re the individual Peeps (not a conjoined row) and feature little sparkly flecks of multi colored candies, like edible confetti.
I prefer an uncolored Peep, as I think the artificial colorings get in the way of the pure sugary flavor. (Ghost Peeps, for that reason, are the best.)
The Vanilla Creme is a soft flavor, artificial and lacking in the complexity of a nice Tahitian vanilla pod, but still it has a soft and comforting flavor that cuts a bit of the sugary sweetness. They’re bouncy and fluffy and grainy. The little confetti add a little bit of a crunch, but mostly they dissolve quickly on the tongue.
These would be a fun version available all year round. I also heard that they’re releasing Birthday Cake Peeps which are a turquoise blue and yellow cake flavored. (Which is also a great idea for a year-round Peep.)
Rating: 7 out of 10
They’re just egg shaped gumballs.
Smarties Bubble Gum Eggs are made by Ford Gum in the USA with real sugar, there are no artificial sweeteners in there. I bought them for $1.49 at Cost Plus World Market, but then I saw them at the 99 Cent Only Store for a dollar.
They’re passably good. They come in different colors, but I really didn’t get a sense that they were different flavors, all vaguely and pleasantly fruity. They were soft enough to bite but have a satisfyingly crunchy shell. Each piece is a good size for chewing, two make for a little too much. The sugar takes a while to be dissolved, so there’s no bubble blowing right away. Even after the sugar is gone, they’re a little too stiff and snappy to blow a good bubble with.
At other times of the year, they’re also available as plain old gumballs. I bought them before and feel the same way about them. They’re okay. Mostly I like them because they’re pretty. I just chew the sugar out, spit out the gum and start up with a new piece.
Rating: 5 out of 10
The concept is that the bunny is flat instead of dimensional, and pre-sectioned to break apart easily. The version I purchased, for a buck, is 2 ounces, or about the size of a King Size bar. It comes apart into five pieces. Each is a good size for dipping into peanut butter, which was always my favorite way to eat my Easter Rabbit.
This is one of those products that solves a problem you didn’t know you had. I’m sure if this were sold on infomercials, the first part would demonstrate all the frustrating things about a sumptuous solid chocolate bunny and how hard it is to eat, how children fight over it and what it should be named.
I don’t have much to say except that it’s a rabbit shaped Hershey’s bar. It’s made from Hershey’s marginally satisfying chocolate, the same stuff in Hershey’s Kisses, Hershey’s Miniatures and those addictive little Hershey’s Candy Coated Eggs. While I don’t think Hershey’s Milk Chocolate is good chocolate, it’s mighty fine candy. It’s fudgy, grainy and tangy and comforting.
It’s also made in Mexico. (The Candy Professor had a bit of a rant about Snapsy.)
Rating: 5 out of 10
Friday, November 16, 2012
It’s winter, which means it’s time for hard candies. Nothing is as soothing and easy to carry as individually wrapped hard candies. We live in a wonderful era in human development where not can hard candies be ubiquitous and cheap, they can also be devilishly hard to find and expensive. Something for everyone!
For the past few months I haven’t been feeling well, including a recent and prolonged medically-induced sore throat. So, some intense hard candies that are also free of allergens might be just what the doctor ordered. (They weren’t actually, I haven’t spoken to my doctor about my Candy Blog, just my dentist.)
Torie and Howard is a new line of organic hard candies that feature interesting flavor combinations as well as carefully sourced ingredients. I tried them back in January at the Fancy Food Show, and though I usually like to find candy on store shelves before writing about it, I was kind of keen on trying them so accepted a full array of samples from the company.
They’re made from complicated yet simple stuff:
No Artificial dyes, nut free, no GMOs, no corn syrup, wheat and gluten free, casein free, soy free and dairy free. (So, yes, vegan.) They currently come in four flavors. The cutest part of their packaging is the two ounce tin, which retails for about five bucks, which is steep. They also have a little “purse” mixed bag which can help you find your favorite because the five pound bulk bags they also sell online are the best value as long as you know you really, really like them.
I was really excited to find a Pink Grapefruit and Tupelo Honey hard candy. The flavor is tart but with a bitter note from the grapefruit oils. I didn’t catch the honey, but did notice that it wasn’t overtly sweet like some citrus candies can be to compensate for the sourness. The oily zest notes lasted for quite a while, not in a bad way, more as a kind of background freshness for about 15 minutes.
The pieces are quite small, about half the weight of a regular Starlight Mint. But they’re exquisite, imprinted with a little raspberry design and the company’s logo.
Pear & Cinnamon is an interesting combination, much like apple pie. The pear flavor is mild, as actual pears are, it’s almost a baked banana flavor with a light tang to it. The cinnamon is like the spice and not the hotness of a Hot Tamale candy or anything like that. It’s pleasant and unassuming, though a little evocative of a holiday candle.
Pomegranate & Nectarine is not a flavor combination I would have expected. It’s strong and deep. The nectarine notes are like a peachy flavor, a little fuzzy and tropical with that woodsy note that stonefruits can have. Then there’s the pomegranate, which is like a raspberry mixed with cranberry, a little tannic and floral.
Blood Orange & Honey was more like a strong tangerine flavor with a lot of zest to it. The honey came out a bit later, as the citrusy parts faded away, there was a malty, honey sweetness that had a bit more staying power than a simple sugar.
Overall, they’re quite tasty with grown up flavors. They don’t do much to soothe my throat, but did give me a flavor boost I was craving after consuming most of my calories for a week in liquid form.
They are really expensive, which is odd for a hard candy. The labor is the same for organic and conventional candies, it’s just the ingredients that differ. In this case the candy, even in the bulk bags, is $11 a pound with a five pound minimum. (The tins come out to $40 a pound.) For that price I’d like to know that it was made right here in America, but these are made in Mexico (which is not that uncommon with organic hard candies these days).
Wednesday, September 12, 2012
Fruit Stripe Gum was launched back in the early 1960s as an extension of Beechnuts broad line of gums and fruity candies. The packages were a mix of five flavors, each with striped colors on the gum sticks. The flavors were cherry, orange, lime, mixed fruit and lemon (picture of early ad).
The history of the gum is rather convoluted, as it’s tied up with Beech Nut, which made both candy and baby food. In 1968 Beech Nut (which had also acquired Life Savers in 1956) merged with Squibb to become Squibb Beech-Nut Corporation. In 1981 Nabisco acquired just the confectionery portion with the brands of Beech Nut and Life Savers. In 1999 Hershey’s picked up the brand from Nabisco along with the more popular Bubble Yum, Ice Breakers, Breath Savers and Care Free gums but then sold off the Fruit Stripes brand, along with Rain Blo, Hot Dog and Superbubble, to Farley’s & Sathers in 2003. Just this year Farley’s and Sathers merged with the Ferrara Pan Candy Company.
The concept of Fruit Stripe Gum is largely unchanged over the years. It’s a flat stick of gum, made from a synthetic chewing gum base with artificial colors and flavors. The flavors are now Wet & Wild Melon, Cherry, Lemon, Orange and Peach.
The paper overwraps for the individual sticks are also temporary tattoos. They feature the mascot for the gum, a zebra known as Yipes.
Peach is Peach Smash and has a fresh flavor to it. It wasn’t my favorite, but not too fake or sour. The gum is smooth, the sugar is very sweet, so sweet that I kept checking the label to see if it was some sort of artificial sweetener. I’m actually not accustomed to chewing stick gum, as I prefer the candy coated chiclet styles for the variation in textures.
Yellow is Lemon and as expected, it’s the most sour of the set. The lemon flavor is like chewing on a candle, not at all like a fresh or zesty real lemon, though there are some more zesty notes towards the end but those are reminiscent of cleaning supplies.
Orange is Orange - the flavor starts strongly artificial, sweet and tangy with only a slight grain to it. Later chewing brings out more artificial notes, including the colorings, which have a slight metallic and bitter note to them.
Red is Cherry and seems odd, if only because it’s cherry gum, which isn’t that common. It reminded me a lot of Cherry Life Savers. The flavor lasted longer than the peach and faded into a kind of woodsy medicinal thing that was actually better than the initial overly sweet thing.
Green is Wet Watermelon (but in a pink wrapper) which was much better than I expected. I didn’t care much for the tartness of it at first, but the fake watermelon was rather fresh tasting and lasted longer than I expected.
Overall, it’s passable gum. I’m not that fond of it, but it does offer advantages over most packs of gum in that there’s a variety of flavors. Fruit flavored stick gum has become much more common in the past 10 years, though it was always around in bubble gums, especially the gumball style.
Here’s a classic ad for the gum from the early 1990s:
Tuesday, July 3, 2012
Hershey’s is introducing its first new candy line since, well, the last time they did it. (The last one was 2007.) The new Hershey’s Simple Pleasures line launched with three different products, all little foil wrapped chocolate patties that boast 30% less fat than most other chocolate things. Or something like that.
It’s odd to be reviewing another little chocolate covered patty after just reviewing some yesterday. Yesterday was something utterly simple, with only three ingredients (though peppermint). The Hershey’s Simple Pleasures Milk Chocolate with Vanilla Creme has oodles of ingredients:
Simple Pleasures, Complex Ingredients*: Milk chocolate (sugar, nonfat milk, cocoa butter, chocolate, lactose, milk fat, soy lecithin, PGPR, vanillin), corn syrup, sugar, glycerin, vegetable oil (cocoa butter, palm, shea, sunflower and/or safflower oil), sorbitol, nonfat milk, contains 2% or less of: natural and artificial flavor, milk fat, modified cornstarch, soy lecithin, glyceryl monostearate, caramel color, tocopherols, PGPR
* Actually, I added the Complex Ingredients part, so to be clear, their package copy actually states:
Go ahead, look back up at that list of ingredients and see if you can find brown sugar. Nope, I couldn’t either. Also, I’m not certain why they called them dry-roasted cocoa beans. I don’t know of another process. I don’t think anyone deep fries them, microwaves or steams them in a pressure cooker. So why mention that? To confuse people.
The patties are only 1 inch across and nicely made, a dome shape with a swirl on top. They were glossy and well tempered to give a snap when bitten or broken in half. (That’s actually not easy to do, because the filling comes out.)
The filling is less of a thick fondant like Junior Mints, it’s quite a bit more runny than that. It does smell quite a bit like vanilla, almost like pudding, which I found appealing. But the appearance of the filling is a little less appealing, since it’s just a sugar goo, like a lemon pound cake glaze that hasn’t set up yet.
The chocolate is more like the Bliss line, not the standard flavor profile of Hershey’s Milk Chocolate. It’s sweet, a little grainy but consistent and with a mild cocoa note to it. The vanilla flavoring of the center pretty much screams the loudest though it’s closely rivaled by the severe sweetness of all the sugar components.
The lower fat is achieved in this product by creating a filling that’s pure sugar and water. There are also a few sugar alcohols in there, sorbitol is used, though in very low amounts (3 grams per serving of 6 pieces). So while the UNREAL candy line I reviewed last week gets its lower calorie profile by adding in fiber and other nutrients (also ending up with an incredibly long list of ingredients), Hershey’s gets there with oodles of carbs.
The Hershey’s Simple Pleasures Smooth & Creamy Dark Chocolate with Chocolate Creme is kind of the richer version of the Milk Chocolate & Vanilla Creme version. They both have the same calorie profile, though the Dark variety has twice the fiber (a whole 2 grams).
In this case the package description on the back is slightly more accurate, this variety does have brown sugar in the ingredients list. But the qualification of the 30% less fat is qualified that it’s based on the average of milk chocolates on the market. I don’t know what the average fat content of dark chocolates is (I don’t even know where to find the source material for those statements - it’s not on their website).
The pieces are, again, well made and packaged. The red foil creates an appetizing wrapper and the chocolate does look really good, well molded and glossy. Each piece is only 30 calories, and a recommended serving is 6 pieces, which is quite generous. (The whole package holds 22-24 pieces, or if you lose it and eat the whole thing, it’s about 675 calories.)
This smells a bit fudgy, a bit like brownies. Sweet and dark. The chocolate center here is a bit thicker than the Vanilla Creme. It’s like a frosting, thick and sweet and not quite grainy. The cocoa flavors are actually much better than any commercial frosting in a can. The dark chocolate shell is much sweeter than the center and actually started giving me a sore throat after the second one.
The portion control is pretty good on these. Three could be a nice treat and come in under 100 calories and look like a sufficient indulgence. But the bang for the buck and actual satisfaction I got was sub par. The reliance on sugar instead of flavor meant that mostly I was left with the feeling that I’d eaten a bunch of sugar, not some chocolate.
The Hershey’s Simple Pleasures line also includes Smooth & Creamy Milk Chocolate with Chocolate Creme but I didn’t find those at the Target I got these at.
The fact that Hershey’s has such huge brand recognition and is on so many shelves means that these may succeed in spite of their drawbacks. I don’t care to spend that much money on so little chocolate, I’d rather have a handful of at least all-chocolate chips in a smaller portion. That’s a simple pleasure. This is just too complex for me.
Simple Pleasures are made with dairy and soy. There’s no mention of shared equipment with nuts, peanuts, eggs or wheat/gluten. They’re made in Mexico.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.