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KitKat

Thursday, January 18, 2007

American Value Chocolate Bars

imageCome on, admit it! Sometimes you go into the store and see something at an unbelievably low price and you turn up your nose because it could not possibly be any good at that price.

I’ll save you from skimming to the end of the review. Yeah, that holds true in the case of American Value bars.

This is a long thin Milk Chocolate bar that clocks in at a respectable 1.4 ounce portion and mentions the price of “4 for a Dollar every day” in a ghastly yellow logo in the corner. The label couldn’t possibly be less compelling if you gave me a version of Microsoft Word 95 to make it in. The package says nothing to recommend it, it doesn’t get our hopes up, it doesn’t lend any expectation to the experience.

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Inside the package things get a bit better. It looks like a chocolate bar (and the ingredients reveal it’s real chocolate as well). It smells a little nutty and a little like chocolate. Sweet and less that ultra smooth, it’s a passable chocolate bar to give a child that isn’t very finicky, has a short attention span or perhaps you don’t like that much.

Since the bars are rather attractive (probably more so if you don’t leave it at the bottom of your bag when traveling) I would be comfortable recommending this bar for craft projects like Gingerbread Houses in the style of mid-eighties cubicle farms.

imageThough the Milk Chocolate bar was plain, it wasn’t pretending to be anything it wasn’t. The Four Finger Wafer Bar is a KitKat clone. Instead of the simple declaration of the contents that the Milk Chocolate bar has, this one says that it’s “Crisp Wafer Fingers Covered in Smooth Milk Chocolate.”

Oh, now they’ve raised my expectations. I’m expecting some smoothiness and some crispiness.

The wrapper features more design than a lowly word processing program could handle. This does not make it any more attractive. It’s not your monitor either, there’s a strange green cast to the package as well.

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There are, in fact, four fingers. They are, in fact, crisp. They do not taste like KitKat fingers, and there’s nothing wrong with that. These are a bit less flaky and light. Looking at the ingredients I see that maize flour (corn) is used instead of wheat flour of a Hershey’s or Nestle’s KitKat. I actually rather enjoyed the malty corn flavor of the wafers. However, the chocolate here was funky. It had an odd flavor to it, kind of like a new car smell.

This bar was made in the UK (the Milk Chocolate bar was made in the USA). Taquitos.net has a few of the other Dollar General candies reviewed. I get the sense that Dollar General just subs out the manufacture of all of their candy - the Rocklets they sell under their own name are made by Arcor in Brazil, this four fingered bar in the UK and the milk chocolate bar in the US ... so you wouldn’t expect them to be so consistent.

Name: Small World Chocolates: Select Origin
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: American Value (Dolgen Corp.)
Place Purchased: gift from my brother (purchased at Dollar General)
Price: $.25 each
Size: 1.4 ounces & 1.3 ounces
Calories per ounce: 143 & 154
Categories: Chocolate, Cookie, United States, United Kingdom

POSTED BY Cybele AT 6:12 am     Comments (22)

Monday, January 8, 2007

KitKat Mint Dark Chocolate Minis

imageThough I try to be on top of the Limited Edition candies and review them when they first come out, I totally dropped the ball on this one. The KitKat Mint Dark Chocolate Minis came out in time for Christmas, though they’re not specifically packaged as a holiday item (other Hershey’s holiday products had little snowflakes on the packages).

The good thing about them being a quasi-holiday item is that they came on sale after Christmas along with all the other holiday candy that may be fresh but sports a now dated red and green wrapper. According to the freshness code, these are good until July 2007!

(On a side note, I have not seen the Cookies ‘n’ Mint Nuggets again this year.)

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Let me just start by saying that I liked these far better than the Mint KitKat that came out in the middle of last year. While that one was sickly sweet, this was minty and fresh tasting.

The little shape of these Minis is also fun. Instead of the usual two-fingered snack size, these are a little shorter and of course are only one finger. About the size of my pinkie, which is rather small as fingers go. Because of the small size I felt like there was more chocolate on these. But I also felt like the crispy wafers were really, really crispy. The minted chocolate is pretty smooth, a bit sweet and lacking a rich chocolatey experience, but generally in support of the cookie and mint elements.

I don’t know if I’d buy these again since I’m getting a little tired of them since it was a 10.5 ounce package, but I found them to be far better than most of the other Limited Editions I’ve had in the past year or so.

There are lots of other reviews of these online cuz I am late to the party: SugarSavvy.net, SugarHog.net, News You Can Eat & Slashfood.

Name: KitKat Mint Dark Chocolate Minis
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: Hershey's
Place Purchased: Rite Aid (Echo Park)
Price: $1.80 (50% off!)
Size: 10.5 ounces
Calories per ounce: 151
Categories: Chocolate, Mint, Cookie, United States, Hershey's, Limited Edition, Kosher, KitKat

POSTED BY Cybele AT 6:28 am     Comments (12)

Thursday, December 14, 2006

KitKat Caramel

imageNope, not a Limited Edition find, Hershey’s has just jumped in and added the KitKat Caramel to their repertoire. Instead of being the four finger bar, this one is modeled on the super KitKat single finger (thumb?).

I didn’t like this format bar when it was the “Extra Crispy” one, so I was dreading this one a bit.

image

It smelled buttery, which I found rather pleasant. My bar had a caramel leak (much like the Valomilk) which meant that the caramel reservoir at the top of the bar was a little scant when I bit into it. Later in the bar the caramel density picked up to their intended levels, which was a nice proportion. It’s a sweet bar, but the caramel has a buttery and salty snap that mellows out the sugary, grainy chocolate, bland wafers and grainier cream filling.

If anything, there was too much chocolate on the sides of the bar. Perhaps it’s structurally necessary, but I found it interfered with my caramel enjoyment. The other annoyance with this bar is that you can’t put it down. I mean, you can, but the caramel flows out and you’ve got yourself a sticky cara-mess.

I still prefer the original KitKat, but the salty bite of the flowing caramel is compelling so I’ll give this one another try at some point.

Name: KitKat filled with Caramel
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: Hershey's
Place Purchased: Walgreen's
Price: $.69
Size: 1.45 ounces
Calories per ounce: 145
Categories: Chocolate, Cookie, Caramel, KitKat, United States, Hershey, Kosher

POSTED BY Cybele AT 6:20 am     Comments (12)

Thursday, November 23, 2006

KitKat Pumpkin

Things to be thankful for: I apparently rebound from weariness rather quickly! After my declaration that I will not try any other limited edition KitKat bars, I’ve been sucked back in. And by a Pumpkin version no less.

imageIn honor of American Thanksgiving, I had to review them. So I met Santos, of The Scent of Green Bananas at the Farmers Market yesterday for some lunch and a huge and generous mess ‘o candy (like trick or treating for grown ups! - more on that in the coming week). I rushed home afterwards to photograph them so I could give them a try.

First thing to know about these is that they are Japanese. Second thing to know is that they are pumpkin flavored, not pumpkin pie or pumkpin pie spice or pumpkin custard. They’re pumpkin flavored. Ever eat a pumpkin?

image

They’re milk chocolate covering the normal bland wafers with a pumpkin creme inside. Lest you think that they’re subtle, they smell quite distinctly of pumpkin. In fact, when I opened the bag (not even any of the packets, just the bag that they were in) it smelled like baby food.

It takes a little getting used to, but the pumpkin KitKat has a nice toasted, caramelized flavor. It’s not as sweet as the usual grainy sugar cream, so it offsets the cheap and greasy chocolate quite well. I can’t quite put my finger on it, except to say that the flavor is Pumpkin (or perhaps simply squash). The package is all in Japanese.

There is a long and strange aftertaste to this candy, a pumpkin aftertaste and not something I’ve ever experienced in my life before. I kept walking around the house thinking of baby food. Baby food. Look at the package - there’s a family of pumpkins on there. Daddy pumpkin, Momma pumpkin and of course little baby pumpkin with his two front teeth just growing in. (Does he eat this pumpkin puree KitKat?) I keep thinking ... Babies with faces caked with strained squash. Smelling of squash, a smidge of fabric softener and of course that baby smell.

They are, in fact, strangely addictive. I don’t know how, because any gourd and chocolate has never sounded like a good combo to me, but here I am, eating another. I hesitate to give them a high score, but the fact that I continue to eat them means the have to get at least a 7 out of 10.

(Here are Santos’ thoughts on the latest KitKats.)

Final thought: thank you all for reading and commenting in the past year.

Name: KitKat Pumpkin
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: Nestle
Place Purchased: gift from Santos (thanks!)
Price: unknown
Size: unknown
Calories per ounce: unknown
Categories: Chocolate, Cookie, Japan, Nestle, KitKat, Limited Edition

POSTED BY Cybele AT 6:58 am     Comments (13)

Tuesday, November 14, 2006

KitKat Mocha

I think I’ve reached my limit on KitKat varieties. The disorder is called KitKat Variation Fatigue. I think part of it may be because so many Limited Editions are not as good as the original. If I had my druthers, they’d bring back the Dark Chocolate KitKat which predates the invention of Candy Blog.

image

A few weeks ago I reviewed the nicely wrapped but less than stellar KitKat Cappuccino from the South Pacific. I may as well repeat that description here as it certainly applies to the American KitKat Mocha:

Upon opening the wrapper it smells not like coffee but more like maple and yogurt. These are not bad smells, kind of tangy ... very sweet and with a woodsy essence. But still, the espresso scent of a cappuccino was missing. It tasted sweet, a little grainy but the crunch of the wafers was nice. The tang was a little odd, but not unpleasant. Overall, I’d say this tasted more like a Spanish flan than cappuccino. This is not a bad thing ... I love flan.

It’s a maple chocolate KitKat. Not coffee. Not espresso. Not cappuccino. Not mocha. In fact, I think the only coffee drink you could call this would be Maple Latte ... hold the espresso.

For no reason, I’m marking this one a notch down from the Malaysian variety. Maybe it’s because it doesn’t come in a cool box. Maybe it’s because this one is certified Kosher and not Halal. Maybe it’s because I find PGPR on the ingredients label. Or maybe it’s because my car now smells like pancakes.

So that’s it. I’m not buying anymore Limited Edition KitKats. (Really! Okay, maybe. But it’d have to be really good.)

Here’s the sum of everything I’ve reviewed to date:

KitKat Coffee (USA) - 9 out of 10 - LTD

KitKat Tsubu Ichigo (Strawberry) (Japan) - 9 out of 10 - LTD

American KitKat & UK KitKat - 8 out of 10 - PERM

Orange KitKat (Canada) - 7 out of 10 - LTD

KitKat Matcha (Japan) - 7 out of 10 - LTD

KitKat Mint (USA) - 7 out of 10 - LTD

KitKat Cappuccino (Malaysia) - 6 out of 10 - LTD

White Chocolate KitKat (USA) - 6 out of 10 - PERM

KitKat Bites - 5 out of 10 - PERM

KitKat Orange & Creme (USA) - 5 out of 10 - LTD

KitKat Milkshake (USA) - 2 out of 10 - LDT

For the record, the only ones that I have bought again were the Coffee KitKat and the regular old American variety. I’ve also tried the Extra Crispy and Extra Creamy but was so underwhelmed I didn’t feel like reviewing them.

Name: KitKat Mocha
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: Hershey's
Place Purchased: 7-11 (Hollywood)
Price: $.89
Size: 1.5 ounces
Calories per ounce: 147
Categories: Chocolate, Cookie, Coffee, United States, Hershey's, Kosher, Limited Edition, KitKat

POSTED BY Cybele AT 7:17 am     Comments (13)

Friday, October 20, 2006

KitKat Cappuccino

Why is the American KitKat packaging so boring? I mean, look at this box that the Malaysian version of KitKat in the limited edition flavor of cappuccino came in. You may not be able to tell, but it’s actually embossed as well (click on the photo for a larger version).

image

I’m a fiend for coffee, but since I limit myself to two cups a day on weekday and one a day on weekends, I need to get my coffee fix in other ways too. There are very few coffee bars, so I’m always keen to try these limited edition ones. The American KitKat came out with a limited edition coffee flavor last year, which I rather liked.

This limited edition flavor is made by Nestle and comes in two individually wrapped two finger bars. Upon opening the wrapper it smells not like coffee but more like maple and yogurt. These are not bad smells, kind of tangy ... very sweet and with a woodsy essence. But still, the espresso scent of a cappuccino was missing. It tasted sweet, a little grainy but the crunch of the wafers was nice. The tang was a little odd, but not unpleasant. Overall, I’d say this tasted more like a Spanish flan than cappuccino. This is not a bad thing ... I love flan.

If I were presented with this bar again, I don’t think I’d buy it. It misses the chocolate note that I buy chocolate bars for but still a good thing to have at least once.

Note from the package: this candy is certified Halal.

Name: KitKat Limited Edition XI - Cappuccino Flavour
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: Nestle
Place Purchased: gift from Santos (thanks!)
Price: 24.75 Philippine peso (about 50 cents)
Size: 1.2 ounces
Calories per ounce: 144
Categories: Chocolate, Cookie, Coffee, Malaysia, Nestle, Limited Edition

POSTED BY Cybele AT 6:55 am     Comments (5)

Thursday, August 31, 2006

Kit Kat Matcha

imageGreen Tea (Matcha) KitKats from Japan have been around for a while, but it took me this long to get my hands on some. I couldn’t even find a single-serving bar so I had to buy this bag of miniatures. At over $6, it’s not something I’m likely to repeat for a mass produced consumer candy.

image

These little wafer sticks are covered in a white mockolate flavored with real green tea. The color of the coating is real, it’s a pretty shade of creamy green. It smells of sugar and the delicate scent of matcha. The layers are flaky and crisp, just like a KitKat ought to be. The mockolate coating is very sweet though, so the matcha nuances are lost until you reach a saturation point ... at about the second stick.

A little about matcha. Matcha is a style of preparing green tea that starts with preparing the tea leaves before harvest, where they are covered from the sun for a few weeks before they are picked. After drying they are ground into a fine powder to create the matcha. This powder is used to prepare the tea and unlike regular brewed teas, the hot water is added to the powder and it is not strained out. Think of it as the difference between coffee and cocoa. With coffee we brew the beans by passing hot water through the grounds. With cocoa we grind the beans very finely and add them to hot milk. You get more complex flavors when you consume the whole leaf.

While I found these enjoyable, they were a tad sweet, which covered up much of the green tea flavors. The white mockolate had more of a greasy consistency, since the ingredients go: sugar, vegetable oil, lactose, wheat flour, milk powder and the cocoa butter. The American label on the package may or may not be correct, as I found a huge discrepancy in the reported calories for them and I had to puzzle my way through the Japanese listing. Luckily numbers are universal.

I think these are limited edition, as they’re no longer on the Breaktown.com site, maybe someone can read that label and let me know. (Dont’ worry, these weren’t expired candies or anything, the freshness date said 01/2007 on it.)

Name: KitKat Mini Uji Matcha
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: Nestle
Place Purchased: Mitsuwa Marketplace (Little Tokyo - LA)
Price: $6.29
Size: 8.09 ounces
Calories per ounce: 160
Categories: White Chocolate, Japan, Nestle, KitKat, Limited Edition

POSTED BY Cybele AT 6:31 am    

Friday, July 7, 2006

Nestle Experiencing KitKat Slump

The Wall Street Journal recently published a story about how Nestle is experiencing a decline in sales for the revered KitKat bar. Part of this may be due to the dilution of the brand with all the limited edition flavors and shapes.

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Flavor experiment for KitKat leaves Nestl? with a bad taste by Deborah Ball, Wall Street Journal

Sales for 2005 were down over 16% from 2004 while Cadbury and Masterfoods bars have been gaining marketshare. What plays in the UK may not hold true with other markets, however.

Personally, I enjoy the limited edition flavored bars, but I wish they were seasonal - you know, that there were a dependable schedule so that I could get them every year, even if the strawberry was only a summertime thing.

Along that note, watch the New York Times Magazine this weekend ... I have it on good authority that there will be an article about limited edition candy bars there, too.

POSTED BY Cybele AT 2:32 pm     CandyReviewKitKatNewsComments (5)

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