Brown & Haley
Thursday, May 22, 2008
I knew the Roca Buttercrunch Thins were coming out, but I still haven’t seen them in stores. There are four varieties, milk chocolate, 60% dark, dark truffle & caramel truffle. Luckily I got this sample box of the 60% Cacao Roca Buttercrunch Thins from All Candy Expo (the one that I was most interested in!).
While I love the toffee center of Almond Roca (and the Mocha Roca), I’m not fond of the greasy mockolate coating and messy crushed almonds. (Yes, I sometimes scrape them off and just eat the center.) Isn’t it nice that Brown & Haley finally recognized that they can use better ingredients.
The 2.8 ounce box holds 8 pieces, each in their own little slot in a divided tray. It’s about the size of a VHS box (maybe a little thinner), but it seems like a lot of packaging and protection for what are probably pretty durable little candies.
The initial description of them as Thins was intriguing, I was picturing little toffee tiles like Valerie Confections sells. Instead I saw a post on Chocolate Traveler that showed that these are little sticks, which is fine with me.
The smell like toasted nuts, burnt sugar and dark chocolate. The dark chocolate coating, in my case, was slightly bloomed (and I blame myself for that, as it started to get absurdly hot in Los Angeles and didn’t follow my own precautions). The texture was just fine though. (And the last two got really bloomed, so I know what bloomed chocolate is in this case.)
I love the Roca toffee, it’s crispy and buttery at the same time. It has wonderfully complex burnt sugar flavors and the added nutty bits of almonds. The dark chocolate was also a smooth and creamy, adding a little more dimension with its own dark palate of flavors.
While I consider this a very successful confection, I find the packaging a little overdone. Does it really need to have both the fold over flap (hand purse style) box, plus the tray? The whole thing is then overwrapped in cellophane.
The price point, as far as I can tell from the Brown & Haley website is $3.95 a box, which puts it at over $22 per pound. For that price I’d either go up a notch and have some Carey’s of Oregon, Poco Dolce or Valerie Confections, or go down a notch and have a Heath Bar (why oh, why won’t they make them in dark chocolate?).
Thursday, February 15, 2007
While I was at the Fancy Food Show last month I saw that Brown & Haley (who make those Almond Rocas) had a large booth. It was devoted to the Rocas, which is natural for the crowd there. But their display case on one side caught my eye because it had a large pile of a Limited Edition Raspberry Mountain. (I hesitate to call them bars, as they fit into my category of “plops” instead.)
I looked around for a sample bin (but did eat a sample of the Candy Cane Roca while on my search), but when I couldn’t find one, I asked and they happily handed over one!
It’s not easy to find Brown Haley’s Mountain line in Los Angeles. In fact, the regular Mountain (see below) was purchased at Dylan’s Candy Bar in NYC (even further from its spawning grounds). But I know that many Northwesters are in love with their indigenous candy, so it’s high time I covered it.
I have to admit that when the Raspberry Mountain came out of the package I had to giggle. It looks rather poop-like. However, it had the much more pleasant smell of raspberries and sugar. My first bite into it was all mockolate. It wasn’t until the second that I reached the raspberry center. It’s very berry, in fact one of the ingredients, after milk powder, is raspberries. There’s a little tang to the filling and it’s a rather smooth fondant type center that has a little gooey flow to it. The peanuts and mockolate weren’t doing much for it, so I confined my bites towards the end to getting as much filling as possible (yes, eating it from the bottom and leaving the peak).
As the Mountain line goes, this bar is a winner. It’s a flavor combo that you don’t often see and is far and away more satisfying than the regular Mountain ... however, the classic Mountain has very little going for it.
Before I finish this up I should say a little bit about the classic bar. Since the Mountain is made with partially hydrogenated fats instead of cocoa butter for the chocolate, it really never achieves a chocolatey texture or taste. It’s greasy and slightly slippery on the tongue as it melts. In the case of the classic bar, the center is simply a plain firm fondant (think of a flavorless York Peppermint Pattie). It is sweet though perhaps a little bland (but I enjoy that texture). The only thing that offsets the whole fakeness of it are the peanuts, which give it all a little crunch and texture.
There are two other versions of this bar, Peanut Butter (which I bought it was completely rancid and unworthy of even photographing) and Cherry (which we all know I’m not going to like). You can buy the Mountains via the Brown & Haley website (and at a really good price). As a regional bar with such a great history, I’d love to see them convert to real chocolate and really show us how good this combination can be.
Note: after this review I created a new category called “mockolate” so you can find all the fake goodies in one place.
Wednesday, January 24, 2007
I tried the Honey Roasted Peanut Roca for the first time at the All Candy Expo in Chicago last summer. It took quite a while before I saw it in the “wild” and I was really surprised that my first sighting was at the 99 Cent Only stores.
I don’t have a photo of the innards, but I can tell you that it looks just like any other Roca. The foil wrapper on this one is coppery-orange but the little turd-looking candy is just like you’d expect.
The aroma was definitely peanutty with a strong initial crunch in the toffee. The toffee softens quite quickly to a firm chew and then becomes very buttery and a tad grainy as the sugar gives up its structure. I didn’t get much of the Honey Roasted Peanut vibe but the toffee was certainly competent (and I’ve eaten a lot of toffee this week.)
The faux chocolate coating on the candy was less than satisfying though. Rather greasy and soft, it was held in place by the peanut bits stuck to it. I appreciate that they’re experimenting, but this particular one was distracting for me. It didn’t add any “chocolate” flavor to the mix.
On a side note I did try the Candy Cane Roca while at the Fancy Food Show. The combination of toffee and minted chocolate was kind of odd, but overall nice. I don’t think I’d buy it, but I’d pop a few in my mouth if they were sitting in a candy dish.
I found the packaging for Honey Roasted Peanut Roca a little odd on this one as well. Perhaps it was that it was sold at the 99 Cent Store, but the incongruous 3 PIECES on the lower left kind of cheapened the whole thing. It also didn’t look like it belonged because of the font and it didn’t have the gold shadow the rest of it had. I know, I’m being super picky here. But I actually looked at the label rather critically when I first picked it up because I thought it was some sort of knock-off.
I think I’m going to stick with Almond Roca.
Thursday, October 6, 2005
Name: Almond Roca and Cashew Roca
Almond Roca is cool. It’s the perfect hostess gift when you only have time to dash into the nearest drug store. Everyone likes it, it isn’t expensive, but feels like it is. It comes in a frighteningly pink tin, which is easy to slap a premade gold bow on. People who bring me Almond Roca don’t come off as cheap at all, I consider it a treat. (For the record, I don’t think anyone has ever given me Almond Roca, though I’ve been offered it at other people’s houses, no doubt someone else brought the host it as a gift.)
Almond Roca is a simple little invention - a small log, like a chubby pinky finger of crispy toffee is covered in chocolate and rolled in crushed almonds. (Sorry, it kinda looks like something you’d find in the cat litter but that’s probably why they wrap it in that sassy gold foil.) Cashew Roca is the same thing, only rolled in crushed cashews and wrapped in an even more luxurious cobalt blue foil.
Honestly, I couldn’t tell the difference between the two, the nuts are crushed into such small bits and their proportion to the overall mass of the toffee and chocolate is minute. The almond one has more calories, but besides the swap of nuts on the ingredients, they’re the same but maybe the cashew one is a bit creamier.
The coating is a bit disappointing though, it’s always a bit greasy, sometimes comes off in clumps. It’s not real chocolate, but a pretty good grade mockolate.
Still, it’s dang tasty.
Ratings - 7 out of 10
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