Tuesday, March 18, 2014
Candy Corn gets a lot of different flavor treatments for Halloween, but for the most part the Easter versions are all about little spring shapes in the form of mellocreams in light fruity flavors. Brach’s has introduced something new to go with their Pastel Candy Corn, it’s called Brach’s Carrot Cake Candy Corn.
The packaging is simple, just a thick plastic bag. The image on the front depicts a cake with white frosting and a green and orange carrot on it. Down in the other corner is a small basket of the candy corns.
As a side note, Brach’s, the 110 year old candy company, has been going through a lot of changes lately; this seems to have led to an identity crisis. I picked up this bag of candy last month which is also a new product but features a different logo which I thought they stopped using around 2011 (but also appears on their twitter). Brach’s is now owned by the Ferrara Candy Company, which merged with Farley’s & Sathers last year. This is a huge company now that makes mostly sugar candy like Trolli, Lemonheads, Atomic Fireballs, Black Forest Gummies, Now & Later, Rainblo Gum, Jujyfruits, Chuckles, Bob’s and Fruit Stripe Gum. It seems like this constant change and shift of directions is keeping Brach’s from regaining their place in the world of classic American comfort candies.
My first instinct on these, without even eating them, is that the colors are all wrong. A slice of layered cake would be a sort of light brown color with flecks of orange and then the off white cream cheese frosting. There is no green in a carrot cake, unless you make some of the frosting green. If they wanted the candy corn to just look like carrots, then make them all orange with the wide base getting just a touch of green to simulate the carrot top. To simulate a slice of cake, I’d make the top and bottom white and the center orange. Why it’s candy corn is an entirely other matter ... why not make little slide of cake shapes? Brach’s already makes cute little shapes for their Halloween and Easter Mellocreme mixes ... why not a slice of cake or little carrots or a block of Philly Cream Cheese?
While I had some misgivings about the coloration, everything else about these is extremely well done. Unlike my problems with the Brach’s S’mores Candy Corn last fall, which were quite broken and brittle, these looked great right out of the bag. I saw very few malformed or incomplete kernels and they stayed in one piece for the most part.
They didn’t smell like much, and honestly I didn’t think much of them the first few I tried. I noticed, though, that the base had a mild spice cake flavor to it, it’s subtle but there’s a note of cinnamon and nutmeg. The overall piece had a slightly creamier note, with what I can only guess is supposed to be a cream cheese flavor. Again, it’s very subtle.
I had to compare the mild flavor to regular candy corn, naturally, so I picked up the Brach’s Pastel Candy Corn, since they were on sale 2 for $5. These are much more subtly colored, with only the corn base getting a pastel note of green, pink, purple, green, or yellow. I enjoyed these, particularly because there was less artificial coloring in them, so the clean flavor of sugar and a touch of honey came through a bit brighter than in the fall version which has more orange (and Red #40) in it. I did notice that some of the flavors, like the cream cheese twang was missing, so it wasn’t something I dreamed up. I also noticed on the nutrition panel that the Pastel Corn has more salt in it, 100 mg per serving compared to 70 mg for the Carrot Cake.
I liked the Pastel Candy Corn, but I liked the Carrot Cake Candy Corn better, perhaps because there was a vague flavor to it. Is it a successful simulation of cake? Not by a long shot, but taken as a candy on its own without its bakery reference, it’s quite pleasant.
Like other Brach’s candy corn, this is made in Mexico. It does have honey as an ingredients, as well as gelatin, so this is unsuitable for vegetarians. It’s made in a facility that also processes milk, eggs, peanuts, wheat and soy.
Monday, December 23, 2013
A few years back I reviewed one of the classic candies that Brach’s has been making for years, their Peppermint Holiday Nougat. The Brach’s style of nougat is made with egg whites, just like the European recipes have been for hundreds of years. This version is more of a chew, kind of a hybrid between a taffy and a fluffy honey-sweetened nougat from France, Italy or Spain.
The fun part about the Brach’s Christmas Nougats Mix is that they come in three flavors: Cinnamon, Peppermint & Wintergreen.
These kinds of nougats are assembled, truly, by hand. Large logs of nougat are colored and flavored, then stacked together to form the image inside which creates a much larger log. That is then placed on a machine that pulls it into a smaller cord and then cuts the pieces.
I’ve reviewed the Peppermint version before, and find the same opinion to hold true today. It’s a soft chew, very smooth with a nice pop of peppermint. The nougat makes it a short chew, meaning it’s not gummy and dissolves pretty quickly without much grain. It has a bit of salt, which mellows out the bulk of the sugar.
The Cinnamon version has a pink background. The cinnamon scent is quite strong and this chew was very soft. It’s a sizzling cinnamon, I was surprised at its strength, there was a bit of heat. It’s a unique sort of candy, so I appreciate that it’s attractive and well made.
The Wintergreen version has a light green background. As much as I’m a fan of the flavor, I can’t say that this is the best use of it. Like the cinnamon, this is very strong. And like cinnamon, a lot of wintergreen at once can give a sort of warming “sports rub” sort of feeling. Wintergreen doesn’t go well with many other flavors, it’s not like this combines well with chocolate or wine, if you were snacking.
These make an attractive bowl of candy, though I think in the future I’d stick with either the Peppermint or the Cinnamon. Wintergreen is just to strange for a candy assortment for Christmas, but certainly something to keep in mind for that person on your list that does have a predilection for the stuff.
Note: the packaging on this predates the Ferrara and Farley’s & Sathers merger (the copyright said 2012) and Brach’s is planning on changing their packaging design and branding again next year. This bag was made in Mexico.
Friday, September 27, 2013
Candy Corn broke out of its traditional flavor set at least 10 years ago. It’s only natural, since the fondant candies known as mellocremes were capable of so much more than just being different colors for different holidays: reindeer corn and bunny corn.
But Halloween has always paid host to the more interesting varieties. Lately we’ve seen caramel apple flavors, fruits like tangerine and green apple or toffee. Some candy companies have even taken to covering them in chocolate. Brach’s has a large variety these days, my favorite from their assortment is still the Brach’s Halloween Mix, which is not candy corn but little Halloween shapes like bats, pumpkins and maple syrup jugs. They’re lightly flavored and come in cocoa, maple, banana and whatever that honey flavor candy corn is.
The Brach’s S’mores Candy Corn straddles the summer and fall line, as S’mores are often a summer camp favorite but can easily be made in the fall around a crackling fall bonfire.
If I understand the point of these correctly, it should be a chocolate base, marshmallow middle and graham cracker flavored top. I have to say that they’re pretty ugly. The base is a dusty purple and bleeds into the white center.
They smell like a cross between the reliably over-sweet Candy Corn and graham crackers. The base is vaguely cocoa, but in the most watered down and flavored fashion. The middle layer is wonderfully vacant of flavors, kind of like a marshmallow. The orange tip has a distinct cereal and cracker note to it, like a graham.
The effect is something that’s very candy corn-like in flavor, but not very convincing as a S’more. I don’t see the point, really, especially since they’re not very attractive.
S’mores Candy Corn contains gelatin, no surprise as most candy corn does and certainly marshmallows do. It’s also made in a facility that processes everything else:peanuts, tree nuts, milk and eggs plus it contains soy and sesame.
As a side note, Brach’s has changed hands quite a few times in the last decade, and this has made some of their products a bit inconsistent. The company was owned by Farley’s & Sathers most recently and they have merged with Ferrara Pan and the whole company is now called Ferrara Candy. The Candy Corn manufacturing for Brach’s was moved off to Mexico at least two years ago and I’ve heard many reports from die hard fans that it’s not the same any longer (even though the ingredients list appears the same). I agree, it doesn’t seem as smooth and consistent as it used to be and I have switched to recommending the Jelly Belly Candy Corn if you’re actually going to eat it. Brach’s is still fine for decorative purposes.
Wednesday, February 13, 2013
Brach’s Ice Cream Conversation Hearts provide a conceptually different choice in the area of conversation candies. They’re flavored like ice cream, which is to say that they’re more mainstream than the original spice inspired flavors that Necco used to produce.
When I go to the store and browse ice cream flavors, the tops on my list of consideration go something like this (not necessarily in order): chocolate, coffee, mint chocolate chip, butter pecan, peanut butter cup and then maybe vanilla. I can’t remember the last time I bought strawberry ice cream (though I buy strawberry sorbet rather often) and orange sherbet is so far off my list of viable flavors, I can’t even recall seeing it in stores.
Strawberry (pink) was bitter and only a vague floral hint of berry. Mostly bitter from the food coloring.
Cherry (same shade of pink) was bitter and sweet with only a faint cherry flavoring note. Not tartness, just sweet. I’m still not convinced that there was any difference, except strawberry seemed even more bitter.
I had to take a break at this point because of the bitterness. A bit of water. Some crackers. I don’t know why I started with pink.
Vanilla (white) was expected to be flavorless, but actually does have a pleasant vanilla note to it. It’s like a marshmallow flavor. Really the only one I picked through assortment to eat. But it was really that I was actively avoiding nearly every other piece.
Chocolate was just horrible. Worse than the pink candies, because it was so lacking in chocolate and ended up tasting like a musty basement. You can tell just by looking at it that it can’t taste like chocolate, it’s not brown.
Orange was mild and did remind me of orange sherbet, except for the fact that it was missing that juice tartness. So it was more like an orange chapstick.
Now that I’ve tried their take on the classic ice cream flavors, I have no interest in their take on something more complex like butter pecan or mint chocolate chip. It’s best they failed at the easy stuff so I don’t get my hopes up.
Brach’s also has Heartlines Classic Conversation Hearts (I reviewed them when they were called small conversation hearts) on the shelves again this year. They’re better than the classic Necco (which are achingly hard to find) but still, not quite right.
Taken as a non-toxic and cheap decoration, there’s little better than conversation hearts. I paid only $2.50 for a full pound. Even if no one eats them from this cute jar on my desk, it was an inexpensive way to look like I’m observing the holiday. If you’re not eating them, it doesn’t matter which version you pick up. Choose based on the color combos, the sayings on them, or where they’re made. (These are made in Argentina.) There’s little point in choosing based on flavor.
Friday, September 21, 2012
Brach’s has been around since 1904 and has been through a lot, especially in the past 20 years. The company, founded by Emil Brach, was bought by American Home Products in 1966. In 1987, Jacobs Suchard, a coffee & confectionery giant, bought Brach’s. By 1990, as Suchard was being swallowed up by the tobacco company of Phillip Morris, the Jacobs part of the company, Klaus Jacobs, retained Brach’s. Then in 2003 it was sold to Callebaut and only a few years later, in 2008, Brach’s was bought by Farley’s and Sathers. Just this year, Farley’s and Sathers agreed to merge with Ferrara Pan to become the Ferrera Candy Company.
Through all of that, the candy brand remained intact and the favorite confections in their repertoire continued. However, manufacturing changes happened, and the formulas, manufacturing techniques and quality was uneven. Farley’s & Sathers has been trying hard to resurrect the comforting and inexpensive brand by improving the quality for the past two years.
The clusters are made with simple ingredients, plain old milk chocolate and some peanuts.
The clusters vary in size, from little lines of three or four nuts to a full clump of a dozen peanuts. The overall flavor is fake vanilla. A soft and comforting sort of sweetness, like an angora sweater.
The chocolate isn’t particularly smooth, nor even noteworthy. As far as it being their best chocolate ever, well, it’s not the worst. It tasted fresh though not creamy. The cocoa notes are bland and the dairy is clean but not particularly buttery. What works here is the touch of salt and the peanuts. They’re fresh, small and crunchy. The ratios are heavier on the chocolate than the nuts, but once it’s chewed, it works well.
I don’t think I’d buy these again. In fact, I’ve had them sitting around for review for quite a while but felt no desire to eat them even though I love chocolate and nuts.They’re friendly candy and certainly well priced, but I’ll stick to the sugar confections Brach’s makes.
Friday, March 2, 2012
Brach’s has gone through a lot in the past few decades. Like many American candy companies, it was started by a real guy who put his name on the brand, Emil J. Brach, in Chicago, Illinois. In my lifetime though the company has been through many hands. It was owned by American Home Products, who sold it in 1987 to Jacob Suchard which was bought up by Callebaut in 2003. Callebaut sold off Brach’s to Farley’s & Sathers in 2007. Farley’s & Sathers have since tried to make over the brand to restore it to its roots and classic recipes.
The Fiesta Malted Milk Eggs of my recollection have always been pastel colored, speckled and the size of a small pecan in the shell. Last year I picked them up and they were white but more importantly, they actually used real milk chocolate which has become a rarity for an Easter malt product. Still, they weren’t great.
What makes the Fiesta Malted Milk Eggs different this year is the amazing size of them. They’re large: absurdly, ridiculously and tooth-dangerously huge. Most are about 1 1/2 inches long. The nutrition facts panel is exactly the same as last years, saying that each egg is about 0.275136903 ounces each. But I’m calling shenanigans on that, these ovoids are at least a third of an ounce, if not heftier. The nutrition panel does actually have one anomaly, it says that the suggested serving size is 39 grams and the calories are 160. But that works out to 113 calories per ounce, which is pretty low for a chocolate product.
I had to crack them on a hard surface first to eat them. The shell is very thick and trying to bite them was downright dangerous to my choppers. (And I often ended up with a slobbery and sticky mess, as well.) Think of them as an Everlasting Gobstopper that instead of having a SweeTart at the center, has a malted milk crisp. The shell with the real, but poor quality, milk chocolate coating comes apart from the malted milk crisp center quite easily. So I ate most of these in pieces. I’d pull off the shell and eat that, reserving the malted center for last. They were well protected by the shell, so they were dry, crisp and melted easily on the tongue. They’re milky and barely sweet with that inimitable malty flavor.
I love the fact that there’s so much malt inside, but the chocolate is just plain weak and the space-age strength of the shell was not exactly a selling point. I was actually wondering if one of those soft boiled egg cutters would be of use. (True candy needs no tools, assembly or dis-assembly.) I have to downgrade them to a 5 out of 10.
Monday, November 14, 2011
Brach’s, now owned by Farley’s and Sathers has had its ups and downs. Lately I’d say they’re on the upswing. They have newly designed packaging and a new logo along with a return to their classic formulas.
One of Brach’s standard candies for many years has been their Brach’s Milk Chocolate Stars which are not only a favorite for candy dishes, they’re occasionally featured in cookie recipes. This explains why I spotted this bag not in the candy aisle at Target but with a special display of holiday baking items.
The pieces are large what I’d consider a big bite or two small bites. They’re a full inch across and weigh a little less than 4 grams each. (For comparison, a Hershey’s Kiss is about 4.5 grams.)
The front and back of the package make multiple mentions of the fact that the stars are made from 100% milk chocolate. Some Brach’s items stopped using real chocolate over the years (oddly enough some of that cheapening occurred while the company was run by Barry Callebaut, a Swiss company and one of the largest makers of chocolate in the world. (But they also make mockolate.)
The ingredients do actually qualify this product as milk chocolate, though the list is very long for what is usually a six ingredient product:
The stars a bit scuffed up but I was still pleased at how attractive they are. They vary a little bit, as they’re not molded but squirted out onto a line. The have a sweet scent, a bit on the caramel side of milk chocolate. The melt is pretty quick and very sweet but with a very mellow salty note to it.
Though the melt is passably smooth, it is quite sticky. I did a quick analysis of the chocolate compared to Hershey’s Kisses. There’s just a smidge more sugar in it and a little less fat. (Basically, my calculations put Hershey’s Kisses at 29.3% fat by weight and Brach’s Milk Chocolate Stars at 26.3%. So if there’s less fat there’s either going to be more sugar or more protein, in this case it’s the sugar with Hershey’s at 56.1% and Brach’s at 57.9%.)
The flavor is not complex or difficult. There’s a slight dairy twang to it, but nothing like the sour belch of a Hershey’s Kiss nor the powdered dairy taste of Cadbury. I suspect that they stand up well in the oven and probably get an even better toasted taste to the sugars that bring out the fudge notes. It’s a little too sweet and sticky for me to eat alone, but with some nuts or pretzels or really anything else like a tall glass of water or strong coffee to cut it, I’d find them passable.
If I were baking the only reason to use them would be for aesthetics. If I were going for taste, I’d pick up Ghirardelli or Guittard which are only slightly more expensive ... or if I needed something really stunning Valrhona.
They’re made in a facility with nuts, peanuts and wheat plus they contain soy and dairy. Not Kosher.
Tuesday, July 19, 2011
I’ve seen Brach’s Maple Nut Goodies in stores for years. And for all that time, I not only didn’t know what they were, I really had no curiosity. But as the Candy Blogger, I felt it was my duty to pick them up and give them a try. So I bought some.
I got the package home, opened it up and the devils were hard as rocks. I must have gotten an old bag. So I kind of dismissed it mentally. About a year later a co-worker gave me a bag and I experienced the same issue - they were rock hard.
Brach’s is now owned by Farley’s and Sathers and recently did a complete re-design of their packaging earlier this year. So when I spied the new, bolder purple and pink wrapper at the drug store, I thought this was a signal that the candy was fresh. (The expiration was March 2012.)
I was still puzzled though, and part of it is because I have no awareness at all of this candy. There are plenty of candies, food, novels and movies that I’ve never tried but I’m at least able to identify. There’s nothing remotely familiar about this candy, probably because no one else makes a version of it. The package describes it as:
So the internet and friends will not solve this mystery for me, I had to open a bag for myself. Sure enough, this batch was not rock hard and it certainly did smell like maple and peanuts. So far so good.
The candy outside isn’t some sort of maple flavored white chocolate (though I’d actually love to try real white chocolate made with maple sugar ... someone, could you work on that?). The coating is like a dried fudge or frosting glaze.
The ingredients don’t really explain the candy very well either: Sugar, Peanuts, Corn Syrup, Palm Kernel Oil, Partially Hydrogenated Vegetable Oil (Palm Kernel, Soybean and Cottonseed, Emulsified With Soy Lecithin), Modified Corn Starch, Maple Syrup, Gelatin, Salt, Artificial Flavor, Sodium Bicarbonate, Yellow 5, Yellow 6, Red 40, Blue 1. Freshness Preserved By TBHQ and Citric Acid.
So what I’m expecting is some sort of maple fudge covered peanut. What I got instead was a muddly wad of confusion. It was soft. I bit into it and it was like a peanut butter cookie, with a strong maple flavor to it. The center was more like a soft dough then a fudge. There’s gelatin in there and oodles of fat (from the peanuts themselves and the various added oils) but it doesn’t taste like it at all. It’s dry.
The other thing is that there is no whole peanut in there. Granted, I only expected there to be one because the shape of the candy seemed rather like a coated peanut. Instead it’s little ground up peanut bits, like a chunky peanut butter. I figure this can’t be right. I’ve gotten a batch that wasn’t cured properly or maybe one where they left out the peanuts inside of all of them. So back to the store.
So this is bag number four. This one also has a far off expiration date, January 2012 and the new package design. The cross section above shows the detail a bit better. There are chunks of peanuts in some sort of soft, not quite crumbly, doughy fudge.
The whole effect is fine, just not quite what I was expecting. For what it is, it’s certainly different. It’s sweet, but the robust peanutty-ness balances that pretty well. There’s a little hint of salt and the maple is a more defined sweetness that’s not as sticky, more woodsy. It’s more like a snack, more like a cookie than a candy.
Just about every other candy I’ve had that’s been made by a major company for at least 50 years has its imitators. For some reason no one else makes Brach’s Maple Nut Goodies
Here’s an old ad from LIFE magazine featuring the Maple Nut Goodies. It also shows Iced Jelly Cones and Chocolate Ripple Nougats, anyone else remember those?
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.