Wednesday, June 1, 2011
3 Musketeers bars were introduced in 1932; at the time the name of the bar made more sense back then, when it was three joined sections, each with a different flavored filling: chocolate, vanilla and strawberry. The bar was later simplified in 1945 into three sections that were all chocolate flavored nougat. 3 Musketeers were one of the first candy bars advertised heavily on television. (They had a long-standing sponsorship with the Howdy Doody Show.)
The shape of the bar has also changed a bit along with the packaging, but the frothy soft filling and milk chocolate coating have pretty much remained the same. A couple of months ago Mars announced that one of their oldest bars was going to get an upgrade: Mars has reformulated the classic light and fluffy taste of 3 MUSKETEERS Bar to deliver a richer chocolate experience. Taste is the leading driver of sales for 3 MUSKETEERS Bar, and this new enhancement still satisfies as a lighter candy bar (45 percent less fat) while increasing the chocolate appeal among consumers.
Mars sent me a couple of preview bars, but I’ve already seen them on store shelves (Walgreen’s). I also picked up a classic formula bar for comparison. The new richer chocolate is on the left and the classic (still quite fresh) is on the right. The size and weight of the bars is identical, as is the nutritional panel. I also could not find any differences in the ingredients, which means that they made this a richer chocolate experience without altering the predominance of any item to the point that the label would need to be changed.
The filling is a nougat and is made of sugar, corn syrup, hydrogenated palm kernel and/or palm oil and then less than 2% of cocoa powder processed with alkali, salt, egg whites, artificial and natural flavors. So a smidge more cocoa that doesn’t exceed the amount of hydrogenated palm kernel oil and there’s no need to change the label ... unless it’s to sell consumers on the new richer chocolate experience.
The look of the bars on the outside is the same. The little swirls of the milk chocolate coating on the classic recipe were a little deeper, but that could simply be a difference attributed to a particular machine. When I bit into them though, I could see a difference in color. The new Richer Chocolate Taste does look a little more cocoa colored. The classic looks, well, colorless and a bit desaturated.
The bar feels light but still quite bulky. The scent is sweet but with a creamy cocoa note to it that’s quite inviting. The chocolate shell is okay, it’s not creamy or richly chocolate, more of a functional container for the foamy nougat inside. The center is soft and fluffy and I noticed that it wasn’t at all grainy. The nougat has a light salty note to it, not overly salty, just a different sort of tone from the chocolate coating. The cocoa flavor was so very light, but at least it wasn’t as throat-searingly sweet as I expected.
Upon comparing it to the classic formula, it is most definitely more chocolatey. But if I’d not tasted the original, I can’t say that this would turn me into a 3 Musketeers consumer.
The bar is quite big. Two ounces is a lot of candy, especially when it’s one that’s so monotonous. I got through half the bar but then had to put it down.
The candy bars are currently marketed to women and folks who are looking for lighter candy. It’s true that its caloric density is less than many other nutty and chocolatey-er candies. But it’s also bigger. So a full 3 Musketeers bar may have 45% less fat than “the average of the leading brands”, but that doesn’t take into account the portion size. In the end, calories are calories and this bar has 260 of them - more of them are empty, unsatisfying sugar that lacks a true chocolate punch with all of its fatty, melty notes. Maybe I’m just getting old and cranky (well, getting old, I’ve always been cranky) but I’m starting to come around to the whole idea that fewer ingredients make for a better flavor and texture experience. Real chocolate has rich chocolate taste. You want a real chocolate taste experience? Have some real chocolate. It’s probably better for you than the empty calories and hopped up hydrogenated de-rainforesting palm oils.
If you love 3 Musketeers, chances are you’re going to be keen on the slight improvements here. But if you love chocolate, stick to real chocolate. I’d say half the portion of actual real chocolate is more fulfilling than this empty thing. But if you love texture, then maybe the tweaked bar is your new best friend forever.
Update 10/29/2012: According to Mars they’re going back to the original formula. So look for packages that don’t say “richer chocolate taste” for the classic version.
Wednesday, November 3, 2010
Mentos are the KitKat of chews. There are dozens of flavors worldwide, and of course most of the interesting flavors are found in Asia. This newest version is the oddest one I’ve had to date: Mentos Jam Filled - Strawberry Lemon.
They’re made in China and sold in Southeast Asia and Pacific Islands. I got this package from Santos of Scent of Green Bananas after two failed efforts to buy them on eBay from a Thai seller.
They’re double packaged (like the Sour Mentos often are.) There’s a main package of stiff, thick foil backed paper which is then encased in a plastic sleeve.
Inside the inner package are 8 soft candies. The most noticeable difference is that they don’t have a crunchy shell. They’re a little glossy and might have a bit of wax but are basically shell-less. They’re soft enough that they don’t really have a native shape, they’re a little flat on the sides where they meet and sometimes stick together a bit.
They seem a bit bigger than a traditional Mentos. They’re also more fragrant, authentically strawberry scented.
The outer layer of chew is soft and has a good pliable taffy texture and tangy/sweet strawberry flavor. The inner jam is not very complex, more like a lemon flavored syrup, more like a reduction of lemon drink than lemon marmalade. It’s not as tart as I would have liked and lacked a lot of lemon essence. The texture is sticky but not at all grainy. It didn’t do much for me. The difference in the flavors wasn’t strong enough to be called complementary and wasn’t close enough to match.
I’m not sure why they did this. It’s a lot of packaging and not a lot of excitement inside.
I might have felt differently if it were a uniquely named and branded item, but coming to me with a Mentos logo on it, I expected more authentic flavors and for it to, well, be a fresh take on the goo filled candy field.
Tuesday, May 19, 2009
For the past few years M&Ms has linked up with blockbuster movies to make Limited Edition M&Ms. Shrek (Mega M&Ms), Indiana Jones and the Crystal Skull (Mint Crisp M&Ms), Pirates of the Caribbean (White Chocolate M&Ms) and Star Wars (Dark Chocolate M&Ms). This summer is no different with the release of Transformers: Revenge of the Fallen.
To tie into the movie about aliens that are two kinds of robots in one (more than meets the eye) Mars is introducing Limited Edition Strawberried Peanut Butter M&Ms.
Not only are the candies inside of the “you’ve never tasted this before” variety, they’ve also made seven different versions of the wrapper. Pictured above is The Twins - Pack 7 of 7.
What is a strawberried peanut butter M&M?
They’re pretty much the same as the regular Peanut Butter M&Ms: a peanut butter center covered in milk chocolate and a hard candy shell ... except here the milk chocolate is strawberry flavored.
I admit at first I squintched up my nose at the idea. Then I thought about PB&J (which is ideal with concord grape and white bread on one side, but also fabulous with sunflower wheat bread and raspberry jam) and it kind of made sense.
The colors are red, brown and yellow.
There were no clever motifs on the printing, just the regular M imprint. Except the yellow ones had some red splatter on them (I’m guessing that’s red transformer motor oil).
The strawberry flavor is just that, a flavoring applied on top of the inherent flavors in the peanut butter and the chocolate. The chocolate flavor is pretty much overwhelmed by the floral and sweet berry essences. The peanut butter grounds it pretty well, it’s mostly smooth, rather soft and has a good salty pop towards the end.
They’re not my favorite M&Ms ever, but I had no problem eating the whole bag. They feel about as relevant to the movie as last year’s mint crisp was to Indiana Jones.
I’ll leave you with a photo of the Bumblebee Transformer. Because I had it (hey, I work in Hollywood, I see a lotta stuff):
Thursday, February 12, 2009
The newest item on the shelves is this Starburst Sour & Sweet mix. (It’s a little unclear if this replaces the Starburst Sour or not, but the actual words on the package are New flavors - Starburst Sour - Sour (6 chews) Sweet (6 chews).
The two sour flavors are Sour Watermelon & Sour Green Apple and two sweet flavors are Sweet Strawberry & Sweet Blue Raspberry.
Sour Watermelon - hot pink - this has an immediate sour bite that’s almost salty. The flavor other than that is the typical fake watermelon. It’s quite intense all the way to the end.
Sour Green Apple - acid green - quite tangy and juicy, there’s the plastic flavor of chemical green apple and just a little dash of apple juice flavor in there.
Sweet Strawberry - maroon - This was weird. I thought it was just a regular strawberry Starburst, but the flavor, maybe from being near the green apple, is much more artificial and less floral.
Sweet Blue Raspberry - cerulean blue - at first this seemed much too tangy to be called a “sweet” flavor, but then I ate a few more sours and it seemed a bit tamer after that. The raspberry flavor is mellow, a little jammy but not much in the floral notes.
The balance of sweet and sour was fun, especially since I don’t think I could eat a whole package at once. The sours seemed much more sour than the previous Starburst Sours I’ve had. I enjoy Starburst’s smooth chew and intense flavors. I think they could probably lighten up on the food coloring, seeing how they’re individually wrapped. But the flavor assortment was kind of boring, I’d love to see them really reach for some exotic, powerful flavors instead of these same retreads.
Starburst’s website is insanely annoying. It takes two minutes to load ... and then another two minutes once I clicked on “products” ... then clicking on nutritional info takes me to a Mars list of products (okay, no biggie, central databases are good) but I have to navigate that list AGAIN. It also doesn’t list this product specifically, it still has the old flavor array for the Starburst Sour on the Starburst site and not at all on the Mars site.
Starburst Sour still contain gelatin but are listed as Gluten Free on the package.
Monday, February 2, 2009
I could talk about the fact that this candy bar is unlike any other that I’ve ever tried.
I could talk about how it is the antithesis of most new candy bar launches: it has no extra fortification of vitamins or caffeine or omega3 fatty acids. There are no marketing tie ins, it’s barely even branded with the name of the company that puts it out. It’s not low in calories, it’s not made from 100% recycled plastic it’s not biodegradable.
I could talk about what I think a wazoo is (and dictionaries agree).
I could talk about the cultural references it brought to mind. Like Woody Allen’s Sleeper, in which his character finds out when he wakes up 200 years in the future that all the organic rice, wheat germ and tiger’s milk are inferior to steak, hot fudge and cream pies.
Mostly it made me think about the late George Carlin had a bit in his stand-up back in the 70s about blue food:
Instead of all that, I’ll try to stay clinical.
The Blue Razz Wazoo is similar in format to a bar like 3 Musketeers, though a bit smaller. It clocks in at only 1.6 ounces and is about 4.5 inches long.
The structure is pretty easy to understand. Two layers of flavored chewy filling covered in a blue version of a white confectionery coating and then sprinkled with festive colored crunchies.
The bar smells like raspberry. It smells a lot. If you are looking for a way to freshen up your house and don’t want to splurge for an air freshener, pop down to 7-11 and pick up one of these. Put slices of the bar on saucers in every room in the house. The scent is actually rather nice, it has booth the floral perfume and the woodsy seed notes down pretty well.
The assortment of crunchies are fun, and they’re actually flavored too, a little tangy berry flavor to them. (The package says they’re made in Thailand, the rest of the bar is made in the USA.)
Biting into the bar, it’s a soft nougat texture with a tangy raspberry flavor to it. One layer is sweet and the other has the tart bite to it. It’s a little grainy towards the end of the chew, kind of like a fluffy AirHead. The blue confectionery coating is also flavored (or if it wasn’t when it was put on there, but the time it gets to the consumer, it’s been infiltrated by the plethora of raspberry).
Frankly, it’s not a bad bar. It’s funky looking and I can see that being a huge appeal to kids. The package design does portray the bar accurately. It’s certainly different, so I didn’t feel like it was a retread of other bars that have been around for ages.
So kudos for Topps for coming up with something original. I think the name is unfortunate. (Do they not have an internet connection at the Topps research and development facility? Or participate in English-speaking culture?) But then again, I never would have thought the Baby Bottle Pops would be such a huge sensation. I can’t see myself buying this again ... though I’ll be curious to see if other flavor variations come out.
Topps finally included the Wazoo on the website. They’ve also launched an advertising campaign. Here’s a commercial:
If you enjoyed that, or were freaked out by it, you might really like these outtakes from the commercial shoot.
For those having difficulty getting a hold of the candy, they may be a little hard to come by. According to one of my industry insiders, there have been some manufacturing difficulties that may interrupt shipping.
POSTED BY Cybele AT 9:24 am
Friday, April 25, 2008
When I was afraid I was getting sick earlier this winter I turned to candy. After all, many candies started out as medicine. The cough drops of yesteryear are the root beer barrels and cherry LifeSavers of today. Sometimes I eat vitamin C enriched hard candies, figuring, what could it hurt and it might help.
The government keeps candy companies from making grandiose claims, but that doesn’t stop them from trying to nudge us to buy something because it might have nutritional value (I seriously doubt I’m at high risk for scurvy). I spied these Brach’s Gummi+Plus (is that supposed to be said aloud as Gummi Plus Plus?) at the 7-11 and though they might ease an aching throat. I was also intrigued because they had different flavors: Cranberry, Pomegranate, Orange, Apple, Strawberry & Blueberry. I was really curious to taste a pomegranate or cranberry gummi!
They look just like any other gummis, each in a little fruit shape. What gives these their +Plus is an infusion of three antioxidants: 25% of your RDA of vitamin A, Vitamin C & Vitamin E.
Though they’re throwing “immune boosting” powers at us, it’s obvious that they didn’t really commit to the whole line, as they didn’t even bother to make up molds for these new fruits.
Besides the freaky shape and unnatural color, the flavor is, well, kind of like a berry of some sort. You could tell me it’s a black raspberry and I’d probably believe you.
It’s soft and tangy and has a good strawberry jam flavor to it.
Not exciting in a plus plus way, but tasty.
The package had no purple on it, but did show a red “berry” that I’m going to guess is this one: Pomegranate. The shape is a pretty good patch to what pomegranate seeds look like if you peel away the membrane carefully.
It’s quite a good flavor, like a combination of raspberry and cherry ... not quite pomegranate, but certainly a lot less fuss.
It’s a good apple juice flavor instead of just the fake green apple (but there’s a little bit of that in there too).
In fact, the ingredients list apple juice as an ingredient (I’m guessing they use it instead of a splash of water so they can say “made with real fruit juice!”
No matter, this one is much like the pomegranate. Very deep, with a much more tart and acidic overtone. I welcome the cranberry to the gummi mix! I hope it sticks around, as far as super sours go, cranberries are overlooked.
I rather liked that, it made it feel more medicinal, more like candied orange peel or some sort of soothing tea.
As far as the antioxidant properties, I still got the flu, but then again I didn’t finish the bag until I decided to write these up while I’m traveling. (Gummis are great traveling candy.) I couldn’t detect any flavors that were particularly indicative of “vitamins” and vitamin E can be like that sometimes.
Brach’s also offers an assortment of Tropical Gummis. One of the fun parts of this was that the only flavor that intersected with the Gummi +Plus was Orange. I got to test whether the fortified gummis really tasted different from the regular ones. (Nope.)
You can tell here, too, that they’re similar molds.
Orange was just as zesty.
Purple was probably raspberry. It’s hard to tell because there is no retail label on the bulk bag. It tastes like a very sweet raspberry jam.
Strawberry Banana was kind of cute. At first I didn’t know what that shape was. But the pink color and mild, sweet strawberry flavor (less tart than the Gummi +Plus) kind of cinched it. It reminds me a little of yogurt. The banana component is a little artificial tasting, but that’s okay with me.
Lime was cute. It’s nice to see lime instead of apple. It was zesty, a little bit of that bitterness that I noticed in the orange, but definitely convincing.
Lemon was pretty dark in color and I often mistook it for the orange. The shape and size were perfect, but the flavor was sadly bland. Not bad, just not rising to the same level as the rest.
Pineapple was what drew me to this mix in the first place. Look at it, it’s a cute little pineapple shaped gummi! Soft and tangy, with the floral note and that little thing that only pineapple can do to the salivary glands. (But luckily it didn’t burn my tongue, like I do sometimes with fresh pineapple.)
The texture of the gummis is far softer than something like Haribo, but not quite as pliable as Trolli. They do well sitting out, I left some out on my desk, and though the outside was a little drier after a weekend, they were still soft. The flavors are distinct, the molding very good and of course the price is quite reasonable. So many of the Brach’s candies are made overseas, these were made in the USA.
Friday, November 30, 2007
I had hoped to do a good history of Sprees and the newer Chewy Sprees for this review. What I found is that like many large families, the kids in the middle or towards the end get kind of lost in the shuffle. The novelty of their existence is lost and though they grow up admirably strong and fetch a good price when sold (oh, wait, we don’t sell kids any longer, do we?), it’s just not as interesting as the first.
So info is kind of scant. Sprees came along sometime after SweeTarts, which came after Pixy Stix and Lik-m-Aid and were made by Sunline (Sunmark) brands (a little history here). I remember eating them as a kid. I loved the bright colors and the sound they made in my pocket (or when I unwrapped them from their roll and put them in the Gold Mine Gum bag I had because they both had that sunshine sweet juicyfruit scent). Sunline later sold out to Nestle which kind of folded the candies under the Wonka brand. The product, however, was happily unchanged except for the swap of Green Apple for Lime a few years back.
Chewy Spree come in a few different formats. You can get them in the bags shown here that holds 1.7 ounces and I believe they may still make the 1.73 ounce rolls. They also have a little plastic container of Chewy Mini Sprees that I’ve tried before as well.
The original Sprees are a compressed dextrose tart with a bright candy shell. The Chewy Spree, however, is less tart. I don’t know why, but it is. They’re a mellow version of the Spree, which I’m guessing sets it apart from the much bolder SweeTarts Shockers, which have a sour flavored candy shell and tart chewy inside.
They come in Grape, Orange, Lemon, Green Apple and Strawberry, otherwise known as the “don’t rock the boat” flavors of middle/later children.
The package, however, gives little indication about what’s inside. Simply called Mix’d Berry, it occured to me that besides telling us that it’s a kick in the mouth, Spree packages offer no explanation of what they are. Most candies do! (And I often like to dissect those statements.) There’s no listing of flavors, and even the colors on the front of the package bear little resemblance to the real-life ones.
Then I realized I didn’t figure out which color was which flavor, so I had to stop at the 7-11 this morning and buy another package. And for the life of me, after actually paying attention, I can’t figure it out.
Pink tastes like watermelon to me. I don’t think that’s a berry, even a mix’d one. Blue is raspberry, not terribly tart or intense, it has a good fragrant quality to it. The other two, I just didn’t know what they were. And after two packages, you’d think I would have figured it out. Purple might be mixed berry or maybe blueberry. I’ve never been good at figuring out what “flavor” blueberry is in candies. Red has me completely flummoxed. I suppose it could be Cherry?
They’re pretty, but I think I’ll stick with the regular hard Sprees.
Chewy Sprees have egg albumen in them, so are not suitable for vegans.
Thursday, July 26, 2007
There’s a movie coming out this week called The Simpsons Movie which is based on some long-running cartoon also called The Simpsons. (Yes, I know you know who The Simpsons are!) I live in Los Angeles and we’re blessed with two live-action promotions for the movie ... they’ve turned two 7-11 stores into Kwik-E-Marts. It’s kind of fun, you can go into the store and see dimensional cut outs of your favorite characters and partake of a few of their favorite fictional foods. This means Buzz Cola, Krusty-Os and those pink glazed & sprinkled donuts are actually available.
Sadly, there is no candy actually associate with the series, but I did pick up these Simpsons Fruit Snacks, which have been out for a few years. (If you want other candy content from The Simpsons, check out
Jamie’s awesome list with videos!)
The Simpsons Fruit Snack is about as lame as a product you’d expect to find if you really lived in Springfield. The package is nice and happy and says things that are totally true like “mixed fruit flavor”, “no preservatives” and “made with real fruit juice” and sports images of the Simpsons kids: Maggie, Lisa and Bart.
But once the package is open and not in view there is absolutely nothing “Simpsons” about these. They’re shaped like little fruits ... not little characters.
So I decided that I just wasn’t working hard enough at this ... that I wasn’t taxing my imagination and decided that they ARE Springfield characters ... if you really work at it. (The illustrations below may require a bit of squinting to make it work.)
Orange: Apu (on those formal occasions when he wears his turban)
The promise of the package and the Simpsons tie in aside, the flavor of the candies is pleasant. They’re a gummi (with gelatin), but extremely soft. I was happier once I let mine sit out for a couple of days. They do have a full days allowance of vitamin C and they do have fruit juice as the first ingredient (just as those Scooby and Hello Kitty snacks had real fruit juice). So for a friendly fruit gummi, they’re a pretty good deal for $1.59. Not really flavorful, just, well, pleasant.
Other irritated opinions about the lack of relationship between the Simpsons and the fruit snacks: Taquitos.net, Amazon.com & VeganCore (may be a different version of the snacks that didn’t have gelatin though).
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.